If you are a blogger, then you would understand the pain behind spending endless hours researching and writing blog posts. You will also understand the pain of not generating enough traffic on those posts.
Websites and blogs have to put in just as much effort into marketing their posts if they want the world to see their work.
Blog Giveaways have proven to be an easy and efficient way to drive traffic to your blog.
Online users love giveaways. If promoted properly, your giveaway will attract a ton of traffic.
Let's take a look at the basics of Viral Blog Giveaways, and how you can host one on your website.
Ready? Let's go!
Want to learn how Coconut Bowls successfully hosted their giveaway?
Read the full Coconut Bowls case study here.
What Are the Benefits of Hosting a Giveaway on My Blog?
Brands host giveaways to build their social media accounts, email lists, and website traffic.
Some brands use giveaways to assist them in more specific ways, like increasing YouTube video plays and app downloads.
You can also use your giveaway to promote specific traffic building tasks that will benefit your blog.
These include:
- Backlink building
- Brand building
- Social media traffic
Using Blog Giveaways to Build Backlinks
Giveaways attract a lot of attention from people online, including other websites.
The possibility of winning a prize for free is the kind of news that people love to share.
It's common for other blogs to share the news of your giveaway to their readers with a blog post. When a blog does mention your giveaway in a post, you will get a backlink from them.
These backlinks can provide more traffic to your website and increase your website authority. Boosting your website authority during a giveaway will assist you in growing your traffic in the long term.
But why would any blog share my giveaway on their website?
Apart from sharing exciting news to readers, blogs that link out to your website will also increase their authority. This action will assist the blog in increasing its value and credibility.
There are also tons of giveaway promotion websites that are willing to list your giveaway. This can lead to backlinks and additional traffic to your website.
Want to learn how Waiakea successfully hosted their partner giveaway?
Read the full Waiakea case study here.
Creating Blog Giveaways with VYPER
VYPER has excellent tools that allow you to create a giveaway on its platform. The landing page builder is easy to use.
You can set up your giveaway in a few moments by selecting a pre-made template.
Want to find out how to send effective emails during a giveaway?
If you do plan to get vocal on social media, then teaming up with a social media influencer is a great idea.
Influencers have large active followings and can quickly spread the news of your giveaway to their followers.
Viral Blog Giveaways FAQ
You can easily embed the entry form for your giveaway onto your blog. Copy the entry form's code from the editor, then paste it on the page or blog post of your choosing. You can also make use of the excellent giveaway pop-up entry form that can also be embedded all over your website.
You can host the giveaway on VYPER's platform. VYPER allows you to create a simple yet clean landing page for your giveaway.
You can use bonus actions to get participants to earn points from completing specific actions. Award points to those who follow you on social media or visit your blog. They can use those points to claim additional entries to the giveaway. Increasing their chances of winning.
TL;DR
Hosting viral blog giveaways will not only boost website traffic, but it will also make way for a new audience to discover your brand.
If you have a niche-specific blog, you can still use blog giveaways to your advantage by sponsoring a prize that appeals to your niche. Such a prize will increase the number of high-quality leads generated from your campaign.
Have you hosted a giveaway on your website before? Let us know how it went in the comments below.