Facebook Giveaway Guide With Ideas and Examples

You might be chasing the next big thing, but Facebook still commands 3+ billion users.

Which means that if you're targeting anyone over 25, you're leaving money on the table by ignoring it. And one of the hidden powers of Facebook is that giveaways here actually work. 

But there’s one catch: The old "tag 3 friends" posts that used to go viral? Facebook banned them. You now need to run giveaways off-site using tools like Blitzgrowth.

This guide breaks down successful Facebook giveaway examples you can copy, plus the tactics that made them work.

Before You Start : Answer Three Important Questions 

If you just go with the vibes, your Facebook giveaway will tank. Especially with so many moving parts.

So here’s what you should determine beforehand:

1. What's your goal?

• Build followers
• Drive email signups
• Increase engagement
• Generate sales leads

2. Who exactly are you targeting? Be specific. "Women 25-45" isn't enough. "Women 25-45 interested in home fitness who follow Peloton competitors" works.

3. What prize will make your audience lose their minds? The prize should attract your ideal customer, not random freebie hunters. 

A high-end turntable attracts music enthusiasts and record collectors. A $500 Amazon gift card attracts everyone (which means no one specific).

Facebook Giveaway Examples That Crushed It

We selected a few winning Facebook giveaways for their proven performance. 

A lot of this is the snowball effect: Giveaway posts that encourage users to refer other users. 

This is a tested viral marketing recipe. You incentivize people to refer more users, and they then refer even more users. All this should breed more visibility and more engagement. 

Let’s analyze some winners:

1. Ghost Golf Weekender Bag Giveaway

Entry Method: Post engagement. Follow, Like, Tag friends
Prize: $265 Golf Weekender Bag
Best for: Online stores, accessory brands, influencer merch

Ghost Golf runs regular giveaways to fuel its Facebook growth. This campaign used a referral mechanic: each tag brings in a new potential customer.

Why it worked:

• Tags create a referral loop. Tagged friends tag more friends, creating organic reach
• The prize (exclusive golf bag) attracted serious golfers, not bargain hunters
• High perceived value ($265) drove strong participation

2. Space Touch LED Light Therapy Device Giveaway

Entry Method: Follow, Like, Share, Tag
Prize: Laser therapy devices and bathrobes
Best for: Niche brands, beauty products, wellness companies

Space Touch had a small Facebook following. This giveaway changed that.

Why it worked:

• Multiple entry methods (share + tag) maximized reach
• Sharing pushed the post to non-followers' feeds
• More referrals = more chances to win (incentivized viral sharing)
• Niche product filtered for quality leads, not random entries

3. Rock and Soul Turntable Giveaway

Entry Method: Like post, comment with hashtags
Prize: Audio Technica Turntables
Best for: Speciality retailers, music stores, hobbyist brands

Rock and Soul, a NYC DJ and record store, used this giveaway to build branded hashtags and engagement.

Why it worked:

• The prize attracted their exact customer: DJs, record collectors, music fans
• Clever strategy: turntable winners still need to buy records from Rock and Soul
• Built branded hashtags for future discovery
• High engagement through likes and hashtag comments

Pro tip: Give away products that require complementary purchases from your store (game consoles need games, vape devices need liquid, printers need ink). Simple as.

Why Facebook Giveaways Still Work?

Despite algorithm changes, giveaways remain one of the fastest ways to grow on Facebook because they:

Increase brand awareness: People must learn about your brand to enter
Drive traffic: Entries happen on your website or landing page
Generate leads: Collect emails, phone numbers, social follows
Boost engagement: Create comments, shares, and tags
Create shareability: Winners love announcing their wins

Facebook and Instagram giveaways work especially well because:

• They're highly shareable (people want their friends to know about deals)
• They're visual (eye-catching prizes grab attention in feeds)
• They're low-friction (simple entry process = higher participation)

How to Run a Facebook Giveaway: Two Tried and Tested Methods

In the following section, we’ll explore two different methods you can use to create a successful giveaway.

Method 1: Native Facebook Post (Quick & Limited)

This giveaway type allows you to go directly to Facebook and post a native giveaway with simple entry rules.

Pros:

• Fast setup
• High post engagement
• Good for impressions

Cons:

• Facebook restricts "tag to enter" mechanics
• Minimal data collection
• Single-entry action only
• No advanced features

Best for: Small, quick campaigns focused on engagement.

Method 2: Giveaway Tool with Landing Page (Scalable)

Use software like Blitz Rocket to create a dedicated landing page. 

Your Facebook post or an ad drives traffic there.

Pros:

• Collect detailed data (emails, preferences, demographics)
• Multiple entry actions (follow, share, refer, user-generated content)
• Email follow-up sequences
• Advanced tracking and analytics
• Fraud detection

Cons:

• Takes longer to set up
• Software costs money (but ROI typically justifies it)

Best for: Serious campaigns aiming for significant list growth or sales.

Bonus: Pair with your dedicated email tool to nurture leads with automated sequences.

How to Create High-Converting Giveaway Posts

Your post needs to stop the scroll. Here's how:

Visual Content

• Lead with the prize: Show exactly what they can win
• Test formats: Static images, videos, carousels, spokesperson announcements
• Use quality visuals: Blurry phone photos kill conversions

Copy Formula

1. Hook: State the prize immediately ("Win a $500 Golf Bag!")
2. Value: Include dollar value if impressive
3. How to enter: Make it crystal clear ("Click link → Enter email → Unlock bonus entries")
4. Incentive: Offer a signup bonus ("Get $20 off just for entering")
5. Emojis: Break up text, add visual interest 🎁

Promotion Tactics

• Create custom Facebook cover images for the campaign
• Post across all social channels (don't just run it on Facebook)
• Use services like Placeit for professional graphics
• Pin the post to your page top

Facebook Giveaway Ideas: Winning Ad Examples

Example 1: Pringles Contest

What worked:

• Emojis broke up text blocks ✨
• Product clearly visible in the image
• Stated prizes immediately
• Evergreen format (ran for extended period)
• Incentivized social engagement

Example 2: Style Scrapbook (Influencer Collab)

What worked:

• Partnered with influencers for expanded reach
• Built anticipation before launch
• Used niche hashtags (not just #giveaway)
• Professional photography

Mistake to avoid: This was an Instagram post repurposed for Facebook, which can lead to a loss of engagement. Create native content for each platform.

Example 3: Starbucks Hashtag Campaign

What worked:

• Engaging, on-brand copy
• Clear prize description
• Showed dollar value
• Compelling product image

Could improve: Video showing product in action drives more engagement than static images

Example 4: Topaz Labs Multi-Prize

What worked:

• Square image format (works on Facebook and Instagram)
• All prizes visible in one image
• Called out target audience in copy
• Clear "GIVEAWAY" text overlay

Split test: Long copy with prize details vs. short punchy copy. See what works for your audience.

How to Set Up Facebook Giveaway Ads

Organic reach on Facebook is dead. Paid ads are essential for scale.

Ad Setup Basics

1. Create your giveaway landing page first
2. Set up a Facebook Ads Manager campaign
3. Choose "Traffic" or "Conversions" objective
4. Target your ideal customer demographics and interests
5. Set daily budget ($20-50 minimum for testing)
6. Create 3-5 ad variations
7. Let Facebook algorithm and tools like Advantage+ optimize for you

Ad Creative Best Practices

• Show the prize prominently
• Include text overlay with prize value
• Keep image text under 20% (for better delivery)
• Use video when possible (50% higher engagement)
• Test different hooks (urgency, exclusivity, value)

What industries rely on giveaways?

Cannabis, CBD, vape, crypto, firearms, and adult industries use giveaways heavily because ad networks restrict their traditional advertising.

 Giveaways become their primary audience-building tool.

Common Mistakes to Avoid

❌ Generic prizes: Amazon gift cards attract freebie seekers, not customers
❌ Vague entry rules: Confusion kills conversions
❌ No mobile optimization: 80%+ entries happen on mobile
❌ Forgetting follow-up: Email your entrants after the campaign
❌ Too many entry requirements: Each additional step loses 20-30% of participants
❌ Ignoring fraud: Use tools with duplicate/bot detection
❌ Not testing: Run small tests before scaling ad spend

Quick Checklist: Your First Facebook Giveaway

✅ Define clear goal and target audience
✅ Choose prize that attracts ideal customers
✅ Set up landing page (if using giveaway tool)
✅ Create eye-catching visuals
✅ Write clear, compelling copy
✅ Set up Facebook ad campaign
✅ Test multiple ad variations
✅ Monitor and optimize daily
✅ Follow up with entrants via email
✅ Announce winner publicly

The Bottom Line

Facebook giveaways work when done right. You don’t want any entries; you want the right entries from people who'll become customers.

Copy these examples, adapt them to your brand, and test aggressively. Your first giveaway might not crush it, but your third or fourth probably will.

Next step: Choose one example above, adapt it to your business, and launch within 7 days. Try using a tool like Blitz Rocket to maximise the potential of your raffle. You’re welcome!