This guide will go over the emails you need to be sending before, during and after you giveaway or contest. Copy these giveaway email templates for huge open rates and campaign success.
It's really important to add value and engage with your new leads, there are some example follow up emails you could send.
- Positive customer stories & use cases.
- Free PDF’s or content (Offer something of value).
- Free plus shipping offer.
- Testimonials, publicity & social validation.
- Buy 1 get 1 free.
- Discount on refillable products.
- $ or % discount (limited time).
- Announce your brand’s referral program and give them a bonus for signing up.
- Trust builder with screenshots of awesome social posts.
- Content (tips, funny, curated content they will like).
- Offers (sales, product announcement, bundle sells, open the box, pre-orders).
- Your top blog posts.
- Link roundups from the experts in your niche.
- Fun facts, stats, and knowledge about your niche.
- Answer FAQ’s from your customers and leads.
- Debunk risk or objections.
Check out our blog, courses (make sure you have a VYPER account before clicking link) and join our Facebook group to get other marketing ideas for emails, campaigns, optimizations, and growth hacks.
Work on Your Email Copy
Always consider the reader when drafting out a copy for your email. Ensure that the subject line and content are valuable to the reader. They should be intrigued enough to want to click on the email and read further.
Select a well-spaced and clean format for your emails. Stay away from fancy fonts or fonts that are difficult to read.
Keep your words, phrases, and overall message easy to read and understand. The main objective is to deliver a message to your subscribers so they can act upon it.
It's also crucial that you have your brand's target audience in mind when drafting your email. Create an email that aligns with your brand and its target audience's preferences.
Summary
So by now, you should have a good list of ideas on what you will be sent before, during and after your giveaway or contest campaign. By communicating with your audience you can easily 2-3x the amount of engagement and results.
Getting participants to simply sign up is one thing, you will get their email but there's a lot of missed opportunity.
If you can get someone to sign up then engage in your campaign, you will still collect their email but also a new follower on multiple channels, referral shares, leads, and customers. So you can see how having engaged participants are much more valuable.