Artist Case Studies
Discover how top recording artists use contests with Spotify actions to build massive email lists and sell out international tours.
Lady Gaga's Chromatography World Tour Campaign
Challenge
Building anticipation for international tour dates and growing email list for presale access
Solution
Contest with Spotify playlist actions, social sharing, and exclusive behind-the-scenes content rewards
Results
- ✓ 2.5M new email subscribers
- ✓ 850K new Spotify followers
- ✓ 98% presale sellout rate across 85 cities
Jonas Brothers Remember This Tour Launch
Challenge
Re-engaging fanbase after hiatus and promoting comeback tour internationally
Solution
Multi-phase contest with Spotify streaming goals, TikTok challenges, and VIP meet & greet prizes
Results
- ✓ 1.8M email signups
- ✓ 400% increase in Spotify monthly listeners
- ✓ Tour sold out in 47 countries
Ariana Grande's Sweetener World Tour Campaign
Challenge
Maximizing global reach for stadium tour and building superfan community
Solution
Contest featuring Spotify playlist creation, Instagram story sharing, and exclusive merchandise rewards
Results
- ✓ 3.2M new email subscribers
- ✓ 1.5M new Instagram followers
- ✓ Record-breaking tour grossing $146M
Justin Bieber's Purpose World Tour Engagement
Challenge
Converting casual listeners to dedicated fans ahead of massive international tour
Solution
Contest with Spotify streaming challenges, YouTube video sharing, and backstage experience prizes
Results
- ✓ 2.1M email subscribers
- ✓ 600K new YouTube subscribers
- ✓ Tour became highest-grossing by solo artist under 25
Billie Eilish's Happier Than Ever Tour Campaign
Challenge
Engaging Gen Z audience across global markets for arena tour promotion
Solution
Contest with Spotify playlist curation, TikTok content creation, and sustainable merchandise rewards
Results
- ✓ 1.4M new email subscribers
- ✓ 2.2M TikTok followers gained
- ✓ Tour sold out 95 cities in under 30 minutes
Shawn Mendes' Wonder World Tour Pre-Launch
Challenge
Building anticipation for postponed tour and maintaining fan engagement during delays
Solution
Contest with Spotify listening parties, Instagram Live sessions, and exclusive acoustic performance rewards
Results
- ✓ 1.6M email subscribers
- ✓ 500K new Spotify monthly listeners
- ✓ Maintained 89% ticket retention despite delays
Bad Bunny's World's Hottest Tour Campaign
Challenge
Expanding reach beyond Latin America for first global stadium tour
Solution
Contest with Spotify reggaeton playlist creation, multilingual social sharing, and exclusive merch drops
Results
- ✓ 2.8M email subscribers globally
- ✓ 1.1M new Spotify followers
- ✓ Became highest-grossing tour by Latin artist in history
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