[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-case-study-cobra-spring-adventure-gear-bundle-campaign":3,"contest.bonusActions.publicList-Z4xJrXyiuB":167,"case-study-related-case-study-cobra-spring-adventure-gear-bundle-campaign":178},{"status":4,"id":5,"userId":6,"teamId":7,"metaDescription":8,"metaTitle":9,"metaFeaturedImage":10,"metaFavicon":11,"contestDesignJson":12,"prizes":52,"startDate":53,"endDate":54,"timezone":55,"isEvergreen":35,"bonusActions":56,"migratedHelloContestId":138,"mode":139,"toolType":138,"pointEarningEnabled":33,"referralDestination":140,"customReferralUrl":23,"customEventName":138,"customReferralMessages":35,"referralMessageTemplate":23,"referralEmailGatingEnabled":35,"referralAllowedEmails":138,"signupAdvocatePoints":141,"signupFriendPoints":107,"signupAdvocateRewardId":138,"signupFriendRewardId":138,"referralPurchaseAdvocatePoints":47,"referralPurchaseFriendPoints":47,"referralPurchaseAdvocateRewardId":138,"referralPurchaseFriendRewardId":138,"directPurchasePoints":47,"directPurchasePointsType":142,"signupAdvocateCommission":47,"signupFriendCommission":47,"referralPurchaseAdvocateCommission":47,"referralPurchaseFriendCommission":47,"purchaseCommissionRate":47,"purchaseCommissionType":143,"commissionManualReviewEnabled":35,"enableTwoWayRewards":35,"enablePurchaseRewards":35,"enableDirectPurchaseRewards":35,"enableSignupRewards":35,"signupAdvocateRewardPoints":47,"signupFriendRewardPoints":47,"signupAdvocateRewardId_old":138,"signupFriendRewardId_old":138,"externalTrackingEnabled":35,"trackingScriptId":23,"purchaseTrackingMethod":138,"signupTrackingMethod":138,"signupWebhookEnabled":35,"signupWebhookUrl":138,"signupWebhookSecret":138,"scriptLastSeenAt":138,"scriptLastSeenUrl":138,"embedUrl":138,"slug":144,"enableConfirmationEmail":33,"confirmationEmailFrom":145,"confirmationEmailContact":146,"confirmationEmailSubject":147,"confirmationEmailCompanyName":148,"confirmationEmailAddress1":149,"confirmationEmailCity":150,"confirmationEmailState":151,"confirmationEmailCountry":152,"confirmationEmailContent":153,"confirmationEmailLogo":23,"googleAnalyticsPixel":23,"gtmTagId":23,"facebookPixel":154,"facebookCapiEnabled":35,"facebookCapiAccessToken":23,"facebookCapiTestEventCode":23,"locale":155,"copyOverridesJson":138,"customLocales":138,"termsOfService":156,"privacyPolicy":157,"customDomain":23,"preventTempEmails":33,"disableIpRestriction":35,"skipVerification":35,"caseStudyTitle":158,"caseStudyContent":159,"caseStudyGeneratedAt":160,"caseStudySlug":161,"deletedAt":138,"isExpired":33,"team":162,"confirmedEntries":166},"ACTIVE","cmmjo5q8j06f9u3pi1d0vb1sv","cmed86dou0000h5knfui5dddg","cmed878yq0009286wdsujnjqu","Enter for a chance to upgrade every drive and adventure with TrailBlazer 450 Two-Way Radios, the Cobra RAD 700i Radar Detector, the Cobra SC 120 Dash Cam, and exclusive Cobra swag. ","Win the Cobra Spring Adventure Gear Bundle","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Fd472aedb-a345-4e9a-9ea6-22e3caf82f2f.jpg","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Faaf08c4f-d417-4724-9b36-388bfb272758.png",{"titleHtml":13,"descriptionHtml":14,"contestcontentHtml":15,"embedformHtml":16,"thank_you_text":17,"headline_font_family":18,"text_font_family":18,"header_text_color":19,"header_overlay_color":20,"body_text_color":21,"body_bg_color":22,"body_border_color":23,"body_border_width":24,"button_color":25,"button_text_color":19,"rounded_style":26,"gradientColorOne":25,"gradientColorTwo":23,"header_background_image":27,"header_background_image_opacity":28,"header_video":23,"logo":11,"logo_size":29,"title_size":30,"hero_logos":31,"hero_logos_label":23,"welcome_video":23,"thank_you_video":23,"welcome_message":32,"showReferFriend":33,"showBonusActions":33,"showPrizes":33,"showTiers":33,"showRewards":33,"rewards_display":34,"showLeaderboard":35,"showCountdown":33,"showVideo":35,"showSectionLabels":33,"showWelcomeMessage":35,"headerGradient":35,"showAmbientGlow":33,"ambient_glow_color":23,"hidePoweredBy":33,"entry_methods":36,"custom_signup_fields":37,"signup_button_text":38,"signin_button_text":39,"show_marketing_checkbox":35,"marketing_checkbox_text":40,"show_toc_checkbox":33,"toc_checkbox_text":41,"layout":42,"contentGateImageLayout":43,"body_columns":44,"button_style":45,"button_shape":46,"button_outline_color":23,"button_border_width":47,"button_bg_opacity":24,"card_style":48,"theme":49,"ugcBonusActionIds":50},"\u003Cp>\u003Cspan style=\"color: rgb(186, 26, 48);\">Win the Cobra Spring Adventure Gear Bundle\u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"color: rgb(255, 255, 255);\">\u003Cstrong>Hit the road this spring with Cobra’s essential adventure tech—built for the miles you travel, the memories you make, and everything in between.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>","\u003Ch2>\u003Cspan style=\"color: rgb(186, 26, 47);\">Your Spring Adventure Starts Here\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>The first day of spring is here, and it's time to get outside, hit the road, and chase new adventures.\u003C\u002Fp>\u003Cp>To help you gear up for the season ahead, we're launching the \u003Cstrong>Cobra Spring Adventure Giveaway\u003C\u002Fstrong>, running \u003Cstrong>March 20 – April 9\u003C\u002Fstrong>. One lucky winner will take home a bundle of Cobra gear designed to keep you connected, protected, and ready for the journey.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(186, 26, 47);\">What You'll Win\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cstrong>TrailBlazer 450 Two-Way Radios\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Stay connected with your crew wherever the road or trail takes you.\u003C\u002Fp>\u003Cp>\u003Cstrong>Cobra RAD 700i Radar Detector\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Drive with greater awareness and confidence with advanced radar and laser detection.\u003C\u002Fp>\u003Cp>\u003Cstrong>Cobra SC 120 Dash Cam\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Capture every moment of the drive while adding extra peace of mind behind the wheel.\u003C\u002Fp>\u003Cp>\u003Cstrong>Exclusive Cobra Swag\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A Cobra hat, t-shirt, tote bag, and koozie to rep Cobra on every adventure.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>\u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"color: rgb(186, 26, 47);\">Built for the Journey\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>Whether you're heading out on a weekend road trip, exploring new trails, or simply enjoying longer drives in the warmer weather, Cobra gear is built to help you go farther with more confidence.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>\u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"color: rgb(186, 26, 47);\">How It Works\u003C\u002Fspan>\u003C\u002Fh2>\u003Col>\u003Cli>\u003Cp>\u003Cstrong>Enter using the form\u003C\u002Fstrong> above with your name and email.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Unlock bonus entries\u003C\u002Fstrong> by completing optional actions (such as following, sharing, or visiting select pages), if available.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Winner selection\u003C\u002Fstrong> will be made from eligible entries during the giveaway period.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Ch2>\u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"color: rgb(186, 26, 47);\">Quick Notes\u003C\u002Fspan>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>No purchase necessary. Void where prohibited.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Eligibility, entry limits, start\u002Fend dates, and full terms are governed by the \u003Ca target=\"_blank\" rel=\"noopener\" href=\"#\">Official Rules\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Your information will be handled in accordance with the \u003Ca target=\"_blank\" rel=\"noopener\" href=\"#\">Privacy Policy\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>","\u003Cform id=\"giveaway-entry-form\" class=\"giveaway-form\" method=\"post\" action=\"#\" novalidate>\n  \u003Cdiv class=\"form-row\">\n    \u003Clabel for=\"firstName\">First Name\u003C\u002Flabel>\n    \u003Cinput type=\"text\" id=\"firstName\" name=\"firstName\" autocomplete=\"given-name\" required \u002F>\n  \u003C\u002Fdiv>\n  \u003Cdiv class=\"form-row\">\n    \u003Clabel for=\"lastName\">Last Name\u003C\u002Flabel>\n    \u003Cinput type=\"text\" id=\"lastName\" name=\"lastName\" autocomplete=\"family-name\" required \u002F>\n  \u003C\u002Fdiv>\n  \u003Cdiv class=\"form-row\">\n    \u003Clabel for=\"email\">Email Address\u003C\u002Flabel>\n    \u003Cinput type=\"email\" id=\"email\" name=\"email\" autocomplete=\"email\" required \u002F>\n  \u003C\u002Fdiv>\n  \u003Cdiv class=\"form-row\">\n    \u003Clabel for=\"country\">Country\u003C\u002Flabel>\n    \u003Cselect id=\"country\" name=\"country\" required>\n      \u003Coption value=\"\" selected disabled>Select your country\u003C\u002Foption>\n      \u003Coption value=\"US\">United States\u003C\u002Foption>\n      \u003Coption value=\"CA\">Canada\u003C\u002Foption>\n      \u003Coption value=\"OTHER\">Other\u003C\u002Foption>\n    \u003C\u002Fselect>\n  \u003C\u002Fdiv>\n  \u003Cdiv class=\"form-row checkbox\">\n    \u003Clabel>\n      \u003Cinput type=\"checkbox\" name=\"terms\" required \u002F>\n      I agree to the \u003Ca href=\"#rules\" target=\"_blank\" rel=\"noopener\">Official Rules\u003C\u002Fa> and \u003Ca href=\"#privacy\" target=\"_blank\" rel=\"noopener\">Privacy Policy\u003C\u002Fa>.\n    \u003C\u002Flabel>\n  \u003C\u002Fdiv>\n  \u003Cdiv class=\"form-row\">\n    \u003Cbutton type=\"submit\" class=\"btn-enter\">Enter Now\u003C\u002Fbutton>\n    \u003Cp class=\"form-note\">After submitting, you may be offered optional ways to earn bonus entries (e.g., following on social or sharing).\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fform>","\u003Csection class=\"thank-you\">\n  \u003Ch2>Thanks for Entering!\u003C\u002Fh2>\n  \u003Cp>You’re in. We’ve received your entry for the Cobra giveaway featuring TrailBlazer 450 Two-Way Radios, the RAD 700i Radar Detector, the SC 120 Dash Cam, and exclusive Cobra swag.\u003C\u002Fp>\n  \u003Cp>\u003Cstrong>Next step:\u003C\u002Fstrong> If you see an email confirmation request, please confirm to ensure your entry is counted. You may also have the option to complete bonus-entry actions for additional chances to win.\u003C\u002Fp>\n  \u003Cp>Good luck—we’ll be in touch if you’re selected as the winner.\u003C\u002Fp>\n\u003C\u002Fsection>","Roboto","#ffffff","rgba(255, 229, 229, 0.46)","#000000","#f5f5f5","",1,"#ba1a30","sm","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Fc4c543cd-3d3e-4e88-ac10-8cd05d62cc89.jpg",0.5,"xlarge","large",[],"\u003Ch2>Welcome to our contest!\u003C\u002Fh2>\u003Cp>We're excited to have you participate. Good luck!\u003C\u002Fp>",true,"stacked",false,{"Email":33,"Gmail":33,"Phone":35,"Discord":35},[],"Enter the Giveaway Now","Or Sign In","I would like to receive marketing communications and updates about similar contests and promotions.","I agree to the Terms and Conditions and Privacy Policy.","left-right","top","2","solid","rounded",0,"elevated","light",[51],"cmmkpsvso012b9vx9c1c3w1pv",[],["Date","2026-03-09T21:01:22.242Z"],["Date","2026-04-09T23:59:00.000Z"],"America\u002FChicago",[57,69,80,88,96,104,113,122,131],{"id":58,"icon":59,"order":47,"action":60,"points":61,"description":62,"social_media":63,"destination_url":64,"preset_or_custom":65,"confirmation_type":66,"confirmation_question":67,"verification_directions":68},"cmmkphfwg01169vx979z77bct","fas camera","Upload A Video",800,"\u003Cp>1. Click the link.\u003C\u002Fp>\u003Cp>2. Smile for the camera!\u003C\u002Fp>\u003Cp>3. Follow the prompts.\u003C\u002Fp>\u003Cp>4. Submit.\u003C\u002Fp>","Website","https:\u002F\u002Fapp.videopeel.com\u002Fc\u002Fkwfv15ym","custom","text","What name did you use for your submission?","\u003Cp>\u003C\u002Fp>",{"id":70,"icon":71,"order":24,"action":72,"points":73,"description":74,"social_media":75,"destination_url":76,"preset_or_custom":77,"confirmation_type":78,"verification_directions":79},"cmmjo5q9k06fau3pi8kw6gnnn","fa faInstagram","Follow on Instagram",50,"\u003Cp>Follow @cobra_electronics on Instagram\u003C\u002Fp>","Instagram","https:\u002F\u002Finstagram.com\u002Fcobra_electronics","preset","upload","\u003Cp>Upload a screenshot showing that you follow the account for verification.\u003C\u002Fp>",{"id":51,"icon":71,"order":81,"action":82,"points":83,"description":84,"social_media":75,"destination_url":85,"preset_or_custom":77,"confirmation_type":78,"confirmation_question":86,"verification_directions":87},2,"Post a photo on Instagram",400,"\u003Cp>Tag @cobra_electronics.\u003C\u002Fp>\u003Cp>Show us why you should win!\u003C\u002Fp>","https:\u002F\u002Finstagram.com","Share the Instagram link.","\u003Cp>Upload a screenshot of your Instagram post for verification\u003C\u002Fp>",{"id":89,"icon":71,"order":90,"action":91,"points":73,"description":92,"social_media":75,"destination_url":93,"preset_or_custom":77,"confirmation_type":78,"confirmation_question":94,"verification_directions":95},"cmmw6uufq03l2qzbae9bs01ox",3,"Like a post on Instagram","\u003Cp>Like a post on Instagram\u003C\u002Fp>","https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDSHXnNVDFW6\u002F","What is your Instagram username?","\u003Cp>Upload a screenshot of the post you liked\u003C\u002Fp>",{"id":97,"icon":71,"order":98,"action":99,"points":100,"description":101,"social_media":75,"destination_url":102,"preset_or_custom":77,"confirmation_type":78,"verification_directions":103},"cmmkpsvt0012d9vx9k908wly9",4,"Tag 3 friends on Instagram",100,"\u003Cp>Comment on a post on Instagram. Tell 3 friends why you love Cobra!\u003C\u002Fp>","https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDV_54ptDHeF\u002F","\u003Cp>Upload a screenshot of the comment you made for verification.\u003C\u002Fp>",{"id":105,"icon":106,"order":107,"action":108,"points":73,"description":109,"social_media":110,"destination_url":111,"preset_or_custom":77,"confirmation_type":78,"verification_directions":112},"cmmjo5q9k06fcu3piaidh8r1l","fa faFacebook",5,"Like us on Facebook","\u003Cp>Like CobraElectronics on Facebook\u003C\u002Fp>","Facebook","https:\u002F\u002Ffacebook.com\u002FCobraElectronics","\u003Cp>Upload a screenshot showing that you liked the page for verification\u003C\u002Fp>",{"id":114,"icon":106,"order":115,"action":116,"points":117,"description":118,"social_media":110,"destination_url":119,"preset_or_custom":77,"confirmation_type":78,"confirmation_question":120,"verification_directions":121},"cmmkpsvte012f9vx9e80rm6n5",6,"Share OurFacebook Post",150,"\u003Cp>Share a post on Facebook.\u003C\u002Fp>","https:\u002F\u002Fwww.facebook.com\u002F100064736856209\u002Fposts\u002F1378721664295716\u002F","What is your Facebook username?","\u003Cp>Upload a screenshot of your shared Facebook post for verification.\u003C\u002Fp>",{"id":123,"icon":124,"order":125,"action":126,"points":100,"iconColor":127,"description":128,"social_media":110,"destination_url":129,"preset_or_custom":65,"confirmation_type":78,"verification_directions":130},"cmmkpsvtk012h9vx9613zp7fk","fab facebook",7,"Tag 3 Friends on Facebook","#1a77f2","\u003Cp>Comment on a post on Facebook. Tell 3 friends why you love Cobra!\u003C\u002Fp>","https:\u002F\u002Fwww.facebook.com\u002F100064736856209\u002Fposts\u002F1378729417628274\u002F","\u003Cp>Upload a screenshot of your comment for verification.\u003C\u002Fp>",{"id":132,"icon":106,"order":133,"action":134,"points":73,"description":135,"social_media":110,"destination_url":136,"preset_or_custom":77,"confirmation_type":78,"confirmation_question":120,"verification_directions":137},"cmmy18kxx009512t4abaj0azr",8,"Join a group on Facebook","\u003Cp>Join our community.\u003C\u002Fp>","https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fcobratwowayradio","Upload a screenshot showing you joined the group",null,"viral","contest",10,"flat","percent","spring","no-reply@enter.cobra.com","info@transactional.blitzrocket.com","\"Congrats {name}, You're in the Cobra Spring Adventure Gear Campaign!\"","Cobra Electronices","1701 Golf Rd Tower 3, Suite 900,"," Rolling Meadows, IL 60008","IL","USA","\u003Cp>Dear {name},\u003C\u002Fp>\n\n\u003Cp>Thank you for entering the \"Win the Cobra Spring Adventure Gear Bundle\" campaign! We're thrilled to have you on board and excited to see who will be the lucky one to upgrade their drive and outdoor adventures with our TrailBlazer 450 Two-Way Radios, the Cobra RAD 700i Radar Detector, the Cobra SC 120 Dash Cam, and exclusive Cobra swag.\u003C\u002Fp>\n\n\u003Cp>Your eagerness to participate brings us great joy and we can't wait to reward our loyal supporters like you. We know you're as excited as we are about this campaign, so why not increase your chances of winning? Share your unique referral link {referral_link} with your friends, family, and on your social media platforms to earn bonus entries. Remember, the more you share, the more entries you'll earn!\u003C\u002Fp>\n\n\u003Cp>Also, don't forget to visit your entry link {entry_link} to check on your progress and complete additional actions for more entries. Let's make this campaign a big hit and may the best adventurer win!\u003C\u002Fp>\n\n\u003Cp>Good luck, and thank you for being a valued member of our Cobra community!\u003C\u002Fp>\n\n\u003Cp>Best regards,\u003C\u002Fp>\n\u003Cp>The Cobra Team\u003C\u002Fp>","200795710689846","en","\u003Ch1>Terms of Service\u003C\u002Fh1>\u003Cp>1. The promoter of the contest is Cobra Electronics.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>2. Each person is only allowed to enter the campaign once. Multiple sign ups by a single entity are not permitted.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>3. There is no entry fee and no purchase necessary to enter this competition.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>4. The approximate prize value is $590.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>5. Contest begins on March 20, 2026 and ends on April 9, 2026 . After this date there are no further entries permitted to the competition. The promoter reserves the right to change the beginning or end date.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>6. No responsibility can be accepted for entries not received for whatever reason.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>7. Contestants will get 10 extra entries into the contest whenever they refer another valid person into the contest.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>8. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>9. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>10. No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>11. Winners will be chosen at random, however the more points\u002Fentries earned per participant the higher the chance of winning. Note that all winners are selected at random and the highest number of entries does not guarantee any compensation.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>12. The winner will be notified by email within 28 days of the closing date with instructions on how to claim the prize. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner or cancel the prize.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>13. Cheating for entries in any way (referring yourself using different emails or similar tactics) will disqualify you from winning the contest.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>14. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>15. By entering this competition, an entrant is indicating his\u002Fher agreement to be bound by these terms and conditions.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>16. The competition and these terms and conditions will be governed by United States law and any disputes will be subject to the exclusive jurisdiction of the courts of United States.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>17. The winner agrees to the use of his\u002Fher name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current USA data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>18. The winner’s name will be available within 28 days after closing date by sending an email to us.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>19. Entry into the competition will be deemed as acceptance of these terms and conditions.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>20. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other social network. You are providing your information to Cobra Electronics and not to any other party. The information provided will be used in conjunction with the United States standard Privacy Policies.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>21. Employees of Cobra Electronics or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition.\u003C\u002Fp>","\u003Ch1>Privacy Policy\u003C\u002Fh1>\u003Cp>This Privacy Policy describes how we collect, use, and protect your personal information when you participate in our contest.\u003C\u002Fp>\u003Ch2>Information We Collect\u003C\u002Fh2>\u003Cp>We collect the following types of information:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Personal Information:\u003C\u002Fstrong> Name, email address, phone number, and mailing address\u003C\u002Fli>\u003Cli>\u003Cstrong>Contest Entry Data:\u003C\u002Fstrong> Information submitted as part of your contest entry\u003C\u002Fli>\u003Cli>\u003Cstrong>Technical Information:\u003C\u002Fstrong> IP address, browser type, device information, and usage data\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How We Use Your Information\u003C\u002Fh2>\u003Cp>We use your information to:\u003C\u002Fp>\u003Cul>\u003Cli>Administer the contest and verify eligibility\u003C\u002Fli>\u003Cli>Contact winners and arrange prize delivery\u003C\u002Fli>\u003Cli>Prevent fraud and ensure contest integrity\u003C\u002Fli>\u003Cli>Comply with legal obligations\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Data Security\u003C\u002Fh2>\u003Cp>We implement appropriate measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.\u003C\u002Fp>","Case Study: Cobra Spring Adventure Gear Bundle Campaign","\u003Ch2>Campaign Overview\u003C\u002Fh2>\n\u003Cp>Cobra launched the \u003Cstrong>“Win the Cobra Spring Adventure Gear Bundle”\u003C\u002Fstrong> campaign as a tightly themed viral marketing campaign designed to reach drivers, overlanders, and outdoor enthusiasts right before peak spring travel. The prize stack—\u003Cstrong>TrailBlazer 450 Two-Way Radios\u003C\u002Fstrong>, the \u003Cstrong>Cobra RAD 700i Radar Detector\u003C\u002Fstrong>, the \u003Cstrong>Cobra SC 120 Dash Cam\u003C\u002Fstrong>, plus exclusive Cobra swag—positions the brand as an all-in-one road and trail companion. This bundling strategy matters: it doesn’t just attract “freebie” seekers; it attracts people who self-identify as road-trip and adventure-capable, which is exactly Cobra’s product-market fit.\u003C\u002Fp>\n\u003Cp>Running from \u003Cstrong>3\u002F9\u002F2026 to 4\u002F9\u002F2026\u003C\u002Fstrong> (a full 31 days), the campaign window is long enough to let compounding social media growth tactics take effect, while still creating a clear deadline for conversion. With \u003Cstrong>3,812 current entries\u003C\u002Fstrong> during the run, the campaign demonstrates meaningful traction for a niche enthusiast audience—especially because it leans heavily on \u003Cstrong>engagement-heavy bonus actions\u003C\u002Fstrong> rather than a pure “enter email once” model.\u003C\u002Fp>\n\u003Cp>From a contest marketing strategy standpoint, Cobra’s structure clearly supports \u003Cstrong>email list growth\u003C\u002Fstrong> plus multi-platform engagement. While some marketers differentiate “giveaway marketing strategy” from campaign-based growth, Cobra’s execution uses a campaign framework that turns attention into repeat touchpoints: follows, likes, group joins, tagging behavior, and high-friction UGC submissions that increase brand reach and content inventory simultaneously.\u003C\u002Fp>\n\n\u003Ch2>Campaign Strategy\u003C\u002Fh2>\n\u003Cp>Cobra’s strategy hinges on two core decisions: (1) \u003Cstrong>a high-perceived-value, category-cohesive prize bundle\u003C\u002Fstrong> and (2) a point-based system that heavily rewards behaviors that increase distribution and content creation. The prize mix is intentionally “complete the kit” oriented—two-way radios for convoy coordination, radar detection for highway drivers, a dash cam for safety and proof, and swag for identity signaling. That mix speaks directly to the adventure-driving lifestyle and makes the campaign feel like a real upgrade rather than a random sweepstakes.\u003C\u002Fp>\n\u003Cp>Mechanically, Cobra uses bonus actions to create \u003Cstrong>platform-native micro-commitments\u003C\u002Fstrong> (likes\u002Ffollows) and \u003Cstrong>network-expanding actions\u003C\u002Fstrong> (tagging friends, sharing a Facebook post). Notably, Cobra includes a high-point \u003Cstrong>Upload A Video on Website (800 points)\u003C\u002Fstrong>, which is a deliberate choice: it increases friction, but it screens for true enthusiasts and yields reusable UGC that can power future ads, landing pages, and social proof.\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Instagram Like\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Facebook Like\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Instagram Follow\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Facebook Group Join\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Tag 3 friends on Instagram\u003C\u002Fstrong> (100 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Upload a video on Cobra’s website\u003C\u002Fstrong> (800 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Post a photo on Instagram\u003C\u002Fstrong> (400 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Share a Facebook post\u003C\u002Fstrong> (150 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Tag 3 friends on Facebook\u003C\u002Fstrong> (100 points)\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>One strategic note: Cobra did \u003Cstrong>not\u003C\u002Fstrong> enable two-way referral rewards. That means the campaign’s growth engine is driven primarily by \u003Cstrong>social graph exposure and UGC\u003C\u002Fstrong> instead of a classic referral program strategy where both inviter and invitee receive a reward. In practice, this shifts the “viral contest campaign” dynamic from link-sharing virality to \u003Cstrong>feed-based discovery\u003C\u002Fstrong> (tags, shares, UGC posts) where visibility is algorithm-mediated.\u003C\u002Fp>\n\n\u003Ch2>Viral Mechanics & Growth Engine\u003C\u002Fh2>\n\u003Cp>Cobra’s viral loop is built around a points ladder that escalates from low-effort actions (50-point likes\u002Ffollows) to high-reach actions (tagging and sharing) and finally to high-value UGC creation (photo and video submissions). This is a classic \u003Cstrong>progressive commitment\u003C\u002Fstrong> design: users take small actions first, then “invest” more because they can see a points advantage.\u003C\u002Fp>\n\n\u003Ch3>How each bonus action contributes to growth\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>Like a post on Instagram (50 points)\u003C\u002Fstrong> and \u003Cstrong>Like us on Facebook (50 points)\u003C\u002Fstrong> are top-of-funnel credibility builders. While a like doesn’t guarantee future reach, it increases the odds of future content impressions and supports social proof (“people engage with Cobra”).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Follow on Instagram (50 points)\u003C\u002Fstrong> creates a durable audience asset. Unlike one-time clicks, followers can be retargeted organically and through paid lookalikes. For email list building campaigns, social following acts as a secondary capture channel when prospects don’t convert immediately.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Join a group on Facebook (50 points)\u003C\u002Fstrong> is strategically underrated. Group membership is a high-retention channel with stronger notification mechanics than Pages. For a brand like Cobra, a group can become a community hub for overlanding tips, dash cam footage highlights, and product Q&A—turning a campaign spike into ongoing engagement.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Tag 3 friends on Instagram (100 points)\u003C\u002Fstrong> and \u003Cstrong>Tag 3 friends on Facebook (100 points)\u003C\u002Fstrong> are the campaign’s primary network-expansion actions. Tagging creates direct exposure to new users via notifications and comment visibility, injecting the campaign into relevant peer networks. This is referral marketing behavior without a formal referral reward—friends discover the campaign because they were personally called in.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Share Our Facebook Post (150 points)\u003C\u002Fstrong> increases distribution through feed propagation. Shares are one of the strongest Facebook signals for reach and create a high-trust context because the campaign is endorsed by a friend. This also compounds: as more people share, Cobra gains repeated impressions across adjacent communities (off-road clubs, local meetups, road-trip groups).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Post a photo on Instagram (400 points)\u003C\u002Fstrong> and \u003Cstrong>Upload a video on the website (800 points)\u003C\u002Fstrong> are the campaign’s most powerful mechanics. They produce UGC that can travel beyond Cobra’s own channels. A photo post can show vehicles, trips, trails, and gear—exactly the imagery that performs well for adventure categories. The website video upload is especially valuable because it creates owned-content inventory Cobra can repurpose for landing pages, ads, and product education, increasing conversion rates after the campaign ends.\u003C\u002Fp>\n\n\u003Ch3>The viral loop in practice\u003C\u002Fh3>\n\u003Cp>The loop works like this: participants join → earn points via follows\u002Flikes → increase odds by tagging friends and sharing → friends see the campaign through notifications and feeds → new participants join → the pool of UGC grows → Cobra gains more social proof and more compelling campaign content → more users participate. Even without two-way referral rewards, Cobra still benefits from network effects because tagging and sharing create \u003Cstrong>distributed entry points\u003C\u002Fstrong> into the campaign.\u003C\u002Fp>\n\n\u003Ch2>Results & Impact\u003C\u002Fh2>\n\u003Cp>With \u003Cstrong>3,812 entries\u003C\u002Fstrong> during a 31-day run, Cobra’s campaign indicates solid product-category resonance and an incentive structure that motivates repeated actions. The most important performance signal isn’t only the entry count; it’s what that entry count implies: a meaningful portion of participants likely completed multiple bonus actions to stay competitive, especially the 400–800 point UGC actions that materially change win probability.\u003C\u002Fp>\n\u003Cp>In community-building terms, these entries translate into:\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Expanded remarketing pools\u003C\u002Fstrong> (Instagram and Facebook engagers)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Higher baseline social proof\u003C\u002Fstrong> (likes, follows, and shares associated with the campaign)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>New community assets\u003C\u002Fstrong> (Facebook group members who can be nurtured post-campaign)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Owned content creation\u003C\u002Fstrong> via website video uploads that can improve future conversion\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>The campaign duration also supports a compounding growth pattern: early entrants create tags and shares, which seed discovery, while later entrants may feel increased urgency as the deadline approaches. This combination often produces a “mid-campaign plateau + end-of-campaign surge,” especially when high-effort actions (photo\u002Fvideo) are emphasized to differentiate top participants.\u003C\u002Fp>\n\n\u003Ch2>Key Takeaways\u003C\u002Fh2>\n\u003Col>\n  \u003Cli>\u003Cstrong>Bundle prizes that reinforce a single identity.\u003C\u002Fstrong> Cobra’s radios + radar detector + dash cam bundle attracts adventure drivers (not generic sweepstakes hunters), improving lead quality.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Use progressive commitment scoring.\u003C\u002Fstrong> Cobra starts with 50-point micro-actions and escalates to 400–800 point UGC, moving users from light engagement to brand investment.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Make tagging a core distribution lever.\u003C\u002Fstrong> The “Tag 3 friends” actions on both Instagram and Facebook create notification-driven discovery that mimics a referral program strategy without needing referral links.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Reward UGC disproportionately to build an asset library.\u003C\u002Fstrong> Cobra’s 800-point website video upload is a deliberate trade: fewer submissions, but far higher marketing value per submission.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Convert campaign attention into community retention.\u003C\u002Fstrong> The Facebook group join action turns a temporary campaign into an owned community channel with ongoing reach.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Design for cross-platform reinforcement.\u003C\u002Fstrong> By spreading actions across Instagram and Facebook (likes, follows, shares, tags), Cobra increases total touchpoints and lowers dependence on one algorithm.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Ch2>Why This Strategy Works\u003C\u002Fh2>\n\u003Cp>Cobra’s campaign works because it stacks multiple psychological triggers into one cohesive system. \u003Cstrong>Reciprocity\u003C\u002Fstrong> is built in: participants receive points (a perceived advantage) in exchange for actions that help Cobra grow. \u003Cstrong>Social proof\u003C\u002Fstrong> is generated continuously through likes, follows, shares, and especially visible tagging—participants don’t just enter; they publicly associate themselves with Cobra’s adventure lifestyle.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>FOMO and scarcity\u003C\u002Fstrong> are created by the fixed campaign window (3\u002F9\u002F2026–4\u002F9\u002F2026) and the competitive points dynamic that encourages participants to “keep up” by completing higher-value actions like posting a photo (400 points) or uploading a video (800 points). This is where a viral contest campaign becomes more than a single-touch email capture: it becomes a game of status and probability optimization.\u003C\u002Fp>\n\u003Cp>Finally, Cobra’s emphasis on UGC turns short-term acquisition into long-term leverage. A standard email list growth play ends when the campaign ends; Cobra’s UGC-heavy approach produces reusable creative, stronger landing-page proof, and a clearer brand narrative—fuel for the next campaign and for always-on paid and organic growth. Even without explicit two-way referral rewards, the combination of tagging, sharing, and UGC distribution creates a durable viral loop that aligns tightly with Cobra’s audience and products.\u003C\u002Fp>",["Date","2026-04-07T15:41:09.556Z"],"case-study-cobra-spring-adventure-gear-bundle-campaign",{"id":7,"name":163,"subdomain":164,"domain":165,"avatarUrl":138},"Cobra","cobra","enter.cobra.com",4184,[168,170,171,172,173,174,175,176,177],{"id":58,"contestId":5,"action":60,"icon":59,"iconColor":138,"description":62,"socialMedia":63,"points":61,"commissionAmount":138,"confirmationType":66,"uploadMediaType":169,"verificationDirections":68,"confirmationQuestion":67,"destinationUrl":64,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":65,"order":47,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},"all",{"id":70,"contestId":5,"action":72,"icon":71,"iconColor":138,"description":74,"socialMedia":75,"points":73,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":79,"confirmationQuestion":138,"destinationUrl":76,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":77,"order":24,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},{"id":51,"contestId":5,"action":82,"icon":71,"iconColor":138,"description":84,"socialMedia":75,"points":83,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":87,"confirmationQuestion":86,"destinationUrl":85,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":77,"order":81,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},{"id":89,"contestId":5,"action":91,"icon":71,"iconColor":138,"description":92,"socialMedia":75,"points":73,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":95,"confirmationQuestion":94,"destinationUrl":93,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":77,"order":90,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},{"id":97,"contestId":5,"action":99,"icon":71,"iconColor":138,"description":101,"socialMedia":75,"points":100,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":103,"confirmationQuestion":138,"destinationUrl":102,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":77,"order":98,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},{"id":105,"contestId":5,"action":108,"icon":106,"iconColor":138,"description":109,"socialMedia":110,"points":73,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":112,"confirmationQuestion":138,"destinationUrl":111,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":77,"order":107,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},{"id":114,"contestId":5,"action":116,"icon":106,"iconColor":138,"description":118,"socialMedia":110,"points":117,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":121,"confirmationQuestion":120,"destinationUrl":119,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":77,"order":115,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},{"id":123,"contestId":5,"action":126,"icon":124,"iconColor":127,"description":128,"socialMedia":110,"points":100,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":130,"confirmationQuestion":138,"destinationUrl":129,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":65,"order":125,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},{"id":132,"contestId":5,"action":134,"icon":106,"iconColor":138,"description":135,"socialMedia":110,"points":73,"commissionAmount":138,"confirmationType":78,"uploadMediaType":169,"verificationDirections":137,"confirmationQuestion":120,"destinationUrl":136,"appStoreUrl":138,"playStoreUrl":138,"apiVerificationUrl":138,"presetOrCustom":77,"order":133,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":138},[179,193,206],{"slug":180,"href":181,"title":182,"brand":183,"industry":184,"image":185,"logo":185,"mechanism":186,"status":187,"outcomes":188,"entrants":192},"case-study-divine-chocolate-london-stay-campaign","\u002Fgiveaway-ideas\u002Fcase-study-divine-chocolate-london-stay-campaign","Win a Luxurious London Stay + A Year of Divine Chocolate","Divine Chocolate","CPG \u002F Food","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Fe00c2122-726e-4dfe-9efc-b857fe4951db.png","Experiential “money-can’t-buy” hero prize (travel + product)","verified",[189],{"label":190,"value":191},"Total entries","3K+",3042,{"slug":194,"href":195,"title":196,"brand":197,"industry":198,"image":199,"logo":200,"mechanism":201,"status":187,"outcomes":202,"entrants":205},"case-study-viture-beast-xr-australia-launch-campaign","\u002Fgiveaway-ideas\u002Fcase-study-viture-beast-xr-australia-launch-campaign","VITURE Beast Australia Launch Giveaway","VITURE","Consumer Tech \u002F Product Launch","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fsite\u002FR6_02.avif","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F0282d588-5105-4c01-9e86-619087e6874b.png","Flagship product as prize to attract genuine target customers",[203],{"label":190,"value":204},"1K+",1356,{"slug":207,"href":208,"title":209,"brand":210,"industry":211,"image":212,"logo":213,"mechanism":214,"status":187,"outcomes":215,"entrants":218},"case-study-tackle-warehouse-powell-rods-yeti-cooler-campaign","\u002Fgiveaway-ideas\u002Fcase-study-tackle-warehouse-powell-rods-yeti-cooler-campaign","Win a Powell Rods + Yeti Cooler Tackle Warehouse Giveaway","Tackle Warehouse","Outdoor \u002F Retail","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fai-images\u002Fe15016ad-59a3-4506-8d97-da444c249abc.jpeg","https:\u002F\u002Fimg.tacklewarehouse.com\u002Ffavicon-196x196.png","Tightly niche prize that attracts real bass-fishing buyers",[216],{"label":190,"value":217},"100+",177]