[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-case-study-ultimate-cigar-lounge-upgrade-a3-air-purifier-campaign":3,"contest.bonusActions.publicList-lFM9wE1YDO":152,"case-study-related-case-study-ultimate-cigar-lounge-upgrade-a3-air-purifier-campaign":162},{"status":4,"id":5,"userId":6,"teamId":7,"metaDescription":8,"metaTitle":9,"metaFeaturedImage":10,"metaFavicon":11,"contestDesignJson":12,"prizes":55,"startDate":56,"endDate":57,"timezone":58,"isEvergreen":36,"bonusActions":59,"migratedHelloContestId":126,"mode":127,"toolType":126,"pointEarningEnabled":34,"referralDestination":128,"customReferralUrl":10,"customEventName":126,"customReferralMessages":36,"referralMessageTemplate":10,"referralEmailGatingEnabled":36,"referralAllowedEmails":126,"signupAdvocatePoints":129,"signupFriendPoints":103,"signupAdvocateRewardId":126,"signupFriendRewardId":126,"referralPurchaseAdvocatePoints":51,"referralPurchaseFriendPoints":51,"referralPurchaseAdvocateRewardId":126,"referralPurchaseFriendRewardId":126,"directPurchasePoints":51,"directPurchasePointsType":130,"signupAdvocateCommission":51,"signupFriendCommission":51,"referralPurchaseAdvocateCommission":51,"referralPurchaseFriendCommission":51,"purchaseCommissionRate":51,"purchaseCommissionType":131,"commissionManualReviewEnabled":36,"enableTwoWayRewards":36,"enablePurchaseRewards":36,"enableDirectPurchaseRewards":36,"enableSignupRewards":36,"signupAdvocateRewardPoints":51,"signupFriendRewardPoints":51,"signupAdvocateRewardId_old":126,"signupFriendRewardId_old":126,"externalTrackingEnabled":36,"trackingScriptId":10,"purchaseTrackingMethod":126,"signupTrackingMethod":126,"signupWebhookEnabled":36,"signupWebhookUrl":126,"signupWebhookSecret":126,"scriptLastSeenAt":126,"scriptLastSeenUrl":126,"embedUrl":126,"slug":126,"enableConfirmationEmail":34,"confirmationEmailFrom":132,"confirmationEmailContact":133,"confirmationEmailSubject":134,"confirmationEmailCompanyName":135,"confirmationEmailAddress1":136,"confirmationEmailCity":137,"confirmationEmailState":138,"confirmationEmailCountry":139,"confirmationEmailContent":140,"confirmationEmailLogo":10,"googleAnalyticsPixel":10,"gtmTagId":10,"facebookPixel":141,"facebookCapiEnabled":36,"facebookCapiAccessToken":10,"facebookCapiTestEventCode":10,"locale":142,"copyOverridesJson":126,"customLocales":126,"termsOfService":143,"privacyPolicy":144,"customDomain":10,"preventTempEmails":34,"disableIpRestriction":36,"skipVerification":36,"caseStudyTitle":145,"caseStudyContent":146,"caseStudyGeneratedAt":147,"caseStudySlug":148,"deletedAt":126,"isExpired":34,"team":149,"confirmedEntries":151},"ACTIVE","cmnne417z0nh9fzjy1eq6vogx","cmed86dou0000h5knfui5dddg","cmnn8lpfq0mjufzjyvym52fen","Enter for a chance to win the powerful and ultra-quiet A3 Rabbit Air Purifier—designed to help keep your home’s air cleaner and fresher. Complete a few quick entry steps and you could be our lucky winner.","Ultimate Cigar Lounge Upgrade Giveaway","","https:\u002F\u002Fwww.rabbitair.com\u002Fcdn\u002Fshop\u002Ffiles\u002Flogo_rabbitair_360x.png?v=1708056144",{"titleHtml":13,"descriptionHtml":14,"contestcontentHtml":15,"embedformHtml":16,"thank_you_text":17,"headline_font_family":18,"text_font_family":19,"header_text_color":20,"header_overlay_color":21,"body_text_color":20,"body_bg_color":22,"body_border_color":22,"body_border_width":23,"button_color":24,"button_text_color":22,"rounded_style":25,"header_background_image":26,"header_background_image_opacity":27,"header_video":28,"logo":29,"logo_size":30,"title_size":31,"hero_logos":32,"hero_logos_label":10,"welcome_video":10,"thank_you_video":10,"welcome_message":33,"showReferFriend":34,"showBonusActions":34,"showPrizes":34,"showTiers":34,"showRewards":34,"rewards_display":35,"showLeaderboard":34,"showCountdown":34,"showVideo":34,"showSectionLabels":36,"showWelcomeMessage":34,"headerGradient":34,"showAmbientGlow":34,"ambient_glow_color":10,"hidePoweredBy":36,"entry_methods":37,"custom_signup_fields":38,"signup_button_text":43,"signin_button_text":10,"show_marketing_checkbox":36,"marketing_checkbox_text":44,"show_toc_checkbox":34,"toc_checkbox_text":45,"layout":46,"contentGateImageLayout":47,"body_columns":48,"button_style":49,"button_shape":50,"button_outline_color":22,"button_border_width":51,"button_bg_opacity":23,"card_style":52,"theme":53,"ugcBonusActionIds":54},"\u003Cp>The Ultimate Cigar Lounge Upgrade Giveaway!\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"color: rgb(34, 34, 34);\">Refresh your space with a chance to win a Rabbit Air A3—a sleek, high-performance purifier built to capture common airborne particles and odors in your home. Enter now and complete bonus actions to increase your chances!\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(45, 49, 55);\">\u003Cstrong>$750 value\u003C\u002Fstrong>. One lucky winner!\u003C\u002Fspan>\u003C\u002Fp>","\u003Ch2>The A3 Ultra Quiet Air Purifier\u003C\u002Fh2>\u003Cp>\"We’re giving one lucky winner a Rabbit Air A3! This high-performance unit combines powerful air purification with a quiet, modern design that fits perfectly in any bedroom, living room, or office.\u003C\u002Fp>\u003Cp>With six stages of filtration and coverage for up to 1,070 sq. ft., the A3 captures smoke, odors, and airborne particles with ease. Whether wall-mounted or freestanding, it operates almost silently while using smart sensors to optimize your environment automatically.\"\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(45, 49, 55);\">Value: $750\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(45, 49, 55);\">Warranty: 5 years\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>How to Enter\u003C\u002Fh2>\u003Col>\u003Cli>\u003Cp>\u003Cstrong>Fill out the entry form\u003C\u002Fstrong> with your name and email.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Confirm eligibility\u003C\u002Fstrong> by agreeing to the Official Rules.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Submit\u003C\u002Fstrong> to lock in your entry.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Ch2>\u003Cspan style=\"color: rgb(45, 49, 55);\">Multiple Ways to Win!\u003C\u002Fspan>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>Follow @rabbitaircigars.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Like the giveaway post.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Bonus: Share the giveaway post to your Story and tag us.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Official Rules (Summary)\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Prize:\u003C\u002Fstrong> One (1) A3 Rabbit Air Purifier.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Entry Period:\u003C\u002Fstrong> Contest runs from May 1 to May 15, 2026.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Eligibility:\u003C\u002Fstrong> 18+. Contiguous U.S. only.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Note:\u003C\u002Fstrong> Only 1 entry per person.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Winner Selection:\u003C\u002Fstrong> The winner will be selected at random from all eligible entries received during the entry period.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Notification:\u003C\u002Fstrong> The winner will be contacted via the email provided. If the winner does not respond within 7 days, an alternate winner may be selected.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>No Purchase Necessary:\u003C\u002Fstrong> A purchase will not improve chances of winning.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Why You’ll Love It\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Advanced Odor Control:\u003C\u002Fstrong> Specialized Dual Hive Activated Carbon filter engineered to trap cigar scents at the source.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Whisper-Quiet Operation:\u003C\u002Fstrong> Enjoy your smoke and conversation without the roar of a standard industrial fan.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Smart Sensing:\u003C\u002Fstrong> Automatically ramps up filtration the moment you light up.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Sleek Lounge Aesthetic:\u003C\u002Fstrong> A modern, wall-mountable design that looks like art, not an appliance.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Want Better Odds? Share Your Link!\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>Sign up and get your personal referral link. Every friend who enters through it gets you more entries, and better odds to win.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This giveaway is not sponsored, endorsed, or administered by any social media platform. Product names and trademarks belong to their respective owners.\u003C\u002Fp>","\u003Csection class=\"giveaway-entry\" aria-label=\"Giveaway entry form\">\n  \u003Cform id=\"giveawayEntryForm\" class=\"entry-form\" method=\"post\" action=\"#\">\n    \u003Cdiv class=\"form-row\">\n      \u003Clabel for=\"firstName\">First Name\u003C\u002Flabel>\n      \u003Cinput type=\"text\" id=\"firstName\" name=\"firstName\" autocomplete=\"given-name\" required \u002F>\n    \u003C\u002Fdiv>\n    \u003Cdiv class=\"form-row\">\n      \u003Clabel for=\"email\">Email Address\u003C\u002Flabel>\n      \u003Cinput type=\"email\" id=\"email\" name=\"email\" autocomplete=\"email\" required \u002F>\n    \u003C\u002Fdiv>\n    \u003Cdiv class=\"form-row\">\n      \u003Clabel class=\"checkbox\">\n        \u003Cinput type=\"checkbox\" id=\"terms\" name=\"terms\" required \u002F>\n        \u003Cspan>I agree to the \u003Ca href=\"#rules\" target=\"_self\">Official Rules\u003C\u002Fa> and confirm I am eligible to enter.\u003C\u002Fspan>\n      \u003C\u002Flabel>\n    \u003C\u002Fdiv>\n\n    \u003Cdiv class=\"form-row\">\n      \u003Cbutton type=\"submit\" class=\"cta-button\">Enter to Win\u003C\u002Fbutton>\n      \u003Cp class=\"form-note\">No purchase necessary. Bonus entries available after you submit.\u003C\u002Fp>\n    \u003C\u002Fdiv>\n  \u003C\u002Fform>\n\u003C\u002Fsection>","\u003Csection class=\"thank-you\" aria-label=\"Thank you message\">\n  \u003Ch2>Thanks for Entering!\u003C\u002Fh2>\n  \u003Cp>Your entry is confirmed. Keep an eye on your inbox—if you’re selected as the winner, we’ll contact you using the email you provided.\u003C\u002Fp>\n  \u003Cp>Want to boost your chances? Complete any available bonus entry actions on this page.\u003C\u002Fp>\n\u003C\u002Fsection>","Roboto","Arial","#333333","rgba(255, 255, 255, 0.7)","#ffffff",1,"#06357a","md","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F99a593cd-95d3-48f9-ad58-075f0349b516.png",0.5,"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Fb2f8323c-52e7-4ae1-b758-979ddd350a60.mp4","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F56149022-c9b9-46fa-873c-477b7e86ddef.png","medium","large",[],"\u003Ch2>Welcome to our contest!\u003C\u002Fh2>\u003Cp>We're excited to have you participate. Good luck!\u003C\u002Fp>",true,"stacked",false,{"Email":34,"Gmail":34,"Phone":36,"Discord":36},[39],{"id":40,"name":41,"type":42,"required":34},"field_gu3p2eznt","Full Name","text","Upgrade My Lounge","I would like to receive marketing communications and updates about similar contests and promotions.","I agree to the Terms and Conditions and Privacy Policy.","top-down","top","2","solid","rounded",0,"bordered","light",[],[],["Date","2026-05-01T07:01:00.000Z"],["Date","2026-05-16T06:59:00.000Z"],"America\u002FLos_Angeles",[60,71,76,84,93,100,108,117],{"id":61,"icon":62,"order":51,"action":63,"points":64,"description":65,"social_media":66,"destination_url":67,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"verification_directions":70},"cmovmfkd009cfr22rs853jgqg","fa faInstagram","Share the giveaway to your story!",300,"\u003Cp>Share the giveaway post to your Story and tag us.\u003C\u002Fp>","Instagram","https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDXxfoGMgGTc\u002F?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ%3D%3D","preset","upload","\u003Cp>Upload a screenshot of the comment you made\u003C\u002Fp>",{"id":72,"icon":62,"order":23,"action":73,"points":74,"description":75,"social_media":66,"destination_url":67,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"verification_directions":70},"cmnopbof8003f3hqvcknhe8nx","Share the giveaway with friends!",150,"\u003Cp>Tag 3 friends on the giveaway post to spread the news!\u003C\u002Fp>",{"id":77,"icon":62,"order":78,"action":79,"points":80,"description":81,"social_media":66,"destination_url":82,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"verification_directions":83},"cmnne418b0nhafzjymxhwxzlj",2,"Follow Us On Instagram",50,"\u003Cp>Follow @rabbitaircigar on Instagram\u003C\u002Fp>","https:\u002F\u002Fwww.instagram.com\u002Frabbitaircigar\u002F","\u003Cp>Upload a screenshot showing you follow the account\u003C\u002Fp>",{"id":85,"icon":86,"order":87,"action":88,"points":80,"description":89,"social_media":90,"destination_url":91,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"verification_directions":92},"cmnne418b0nhcfzjyizsmuucp","fa faFacebook",3,"Like Us On Facebook","\u003Cp>Like rabbitair on Facebook\u003C\u002Fp>","Facebook","https:\u002F\u002Ffacebook.com\u002Frabbitair","\u003Cp>Upload a screenshot showing you liked the page\u003C\u002Fp>",{"id":94,"icon":86,"order":95,"action":73,"points":74,"description":96,"social_media":90,"destination_url":97,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"confirmation_question":98,"verification_directions":99},"cmnrj9cso012ju570fedwy37q",4,"\u003Cp>Share the giveaway post with Facebook friends to spread the news!\u003C\u002Fp>\u003Cp>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDXxfoGMgGTc\u002F\">https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDXxfoGMgGTc\u002F\u003C\u002Fa>\u003C\u002Fp>","https:\u002F\u002Ffacebook.com","What is your Facebook username?","\u003Cp>Upload a screenshot of your shared Facebook post\u003C\u002Fp>",{"id":101,"icon":102,"order":103,"action":104,"points":80,"description":105,"social_media":106,"destination_url":107,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"verification_directions":83},"cmnne418b0nhbfzjya89j22ti","fa faX",5,"Follow Us On X (Twitter)","\u003Cp>Follow @rabbitair on X\u003C\u002Fp>","X","https:\u002F\u002Fx.com\u002Frabbitair",{"id":109,"icon":110,"order":111,"action":112,"points":80,"description":113,"social_media":114,"destination_url":115,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"verification_directions":116},"cmnne418b0nhdfzjykyl6inu3","fa faYoutube",6,"Subscribe to our channel on YouTube","\u003Cp>Subscribe to rabbitair on YouTube\u003C\u002Fp>","YouTube","https:\u002F\u002Fyoutube.com\u002Frabbitair","\u003Cp>Upload a screenshot showing you subscribed to the channel\u003C\u002Fp>",{"id":118,"icon":119,"order":120,"action":121,"points":80,"description":122,"social_media":123,"destination_url":124,"preset_or_custom":68,"confirmation_type":69,"isRepeatableDaily":36,"confirmation_question":125,"verification_directions":83},"cmnq7lhqo030crc88tmqakcxu","fa faPinterest",7,"Follow Us On Pinterest","\u003Cp>Follow @rabbitaircigar on Pinterest\u003C\u002Fp>","Pinterest","https:\u002F\u002Fwww.pinterest.com\u002Frabbitair\u002F","What is your Pinterest username?",null,"viral","contest",10,"flat","percent","CustomerService@RabbitAir.com","info@transactional.blitzrocket.com","Subject: \"{name}, You're In! Your Chance to Win an A3 Rabbit Air Purifier Awaits!\"","Rabbit Air","125 N Raymond Ave Suite 308 , 91103","Pasadena","CA","United States","\u003Cp>Dear {name},\u003C\u002Fp>\u003Cp>Thank you for entering the \"Ultimate Cigar Lounge Upgrade Giveaway\" campaign! We are excited to have you on board in this fun and exciting journey. Your support means a lot to us. The A3 Rabbit Air Purifier could be all yours, helping to make your home’s air cleaner and fresher.\u003C\u002Fp>\u003Cp>To increase your chances of winning, why not share your unique referral link with friends and family? For every person who enters the campaign through your {referral_link}, you'll earn bonus entries! It's a win-win situation – you get a higher chance of winning, and they get a chance to participate in this exciting campaign.\u003C\u002Fp>\u003Cp>We encourage you to visit your {entry_link} to complete more actions and boost your chance of winning. Remember, the more actions you complete, the higher your chances of bringing home the A3 Rabbit Air Purifier. So, don't wait! Start earning more entries today.\u003C\u002Fp>\u003Cp>Best of luck and thank you once again for being a part of this exciting journey!\u003C\u002Fp>\u003Cp>Warm regards,\u003C\u002Fp>\u003Cp>Rabbit Air Team\u003C\u002Fp>","552451431570285","en","\u003Ch1>Terms of Service\u003C\u002Fh1>\u003Cp>By entering this contest, you agree to be bound by these Terms of Service. This contest is operated by the contest organizer and is subject to all applicable laws and regulations.\u003C\u002Fp>\u003Ch2>Eligibility\u003C\u002Fh2>\u003Cp>To be eligible to participate in this contest, you must:\u003C\u002Fp>\u003Cul>\u003Cli>Be at least 18 years of age or the legal age of majority in your jurisdiction\u003C\u002Fli>\u003Cli>Be a legal resident of an eligible country where contests are permitted\u003C\u002Fli>\u003Cli>Provide accurate and complete information when registering\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How to Enter\u003C\u002Fh2>\u003Cp>Entry into the contest is free and can be made by completing the registration form and any required actions as specified in the contest details.\u003C\u002Fp>\u003Ch2>Prize Selection\u003C\u002Fh2>\u003Cp>Winners will be selected according to the method specified in the contest details. Winners will be notified via email within 7 days of selection.\u003C\u002Fp>","\u003Ch1>Privacy Policy\u003C\u002Fh1>\u003Cp>This Privacy Policy describes how we collect, use, and protect your personal information when you participate in our contest.\u003C\u002Fp>\u003Ch2>Information We Collect\u003C\u002Fh2>\u003Cp>We collect the following types of information:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Personal Information:\u003C\u002Fstrong> Name, email address, phone number, and mailing address\u003C\u002Fli>\u003Cli>\u003Cstrong>Contest Entry Data:\u003C\u002Fstrong> Information submitted as part of your contest entry\u003C\u002Fli>\u003Cli>\u003Cstrong>Technical Information:\u003C\u002Fstrong> IP address, browser type, device information, and usage data\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How We Use Your Information\u003C\u002Fh2>\u003Cp>We use your information to:\u003C\u002Fp>\u003Cul>\u003Cli>Administer the contest and verify eligibility\u003C\u002Fli>\u003Cli>Contact winners and arrange prize delivery\u003C\u002Fli>\u003Cli>Prevent fraud and ensure contest integrity\u003C\u002Fli>\u003Cli>Comply with legal obligations\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Data Security\u003C\u002Fh2>\u003Cp>We implement appropriate measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.\u003C\u002Fp>","Case Study: Ultimate Cigar Lounge Upgrade A3 Air Purifier Campaign","\u003Ch2>Campaign Overview\u003C\u002Fh2>\n\u003Cp>The \u003Cstrong>Ultimate Cigar Lounge Upgrade\u003C\u002Fstrong> campaign centers on a highly relevant prize for a lifestyle niche where air quality is a constant pain point: the \u003Cstrong>Rabbit Air A3 purifier\u003C\u002Fstrong>, positioned as “powerful and ultra-quiet” to help keep home air cleaner and fresher. Even without an explicitly stated brand behind the promotion, the campaign naming (“Ultimate Cigar Lounge Upgrade”) makes the intended audience clear: cigar enthusiasts, home lounge builders, and gift-buyers shopping for premium comfort upgrades. This is a classic \u003Cstrong>viral marketing campaign\u003C\u002Fstrong> structure where the prize naturally connects to the community’s core needs, lowering friction to participation and increasing the likelihood of organic sharing.\u003C\u002Fp>\n\u003Cp>Running from \u003Cstrong>5\u002F1\u002F2026 to 5\u002F16\u002F2026\u003C\u002Fstrong> (a 16-day window), Ultimate Cigar Lounge Upgrade uses a short, urgency-driven timeline that supports scarcity messaging and concentrates engagement into a burst—ideal for social algorithms and for quickly expanding top-of-funnel visibility. The entry flow is framed as “a few quick entry steps,” which is important in contest marketing strategy: it reduces abandonment, especially on mobile, while still enabling deeper engagement through optional bonus actions.\u003C\u002Fp>\n\u003Cp>From an \u003Cstrong>email list growth\u003C\u002Fstrong> and community-building standpoint, this campaign is built less like a pure referral program strategy and more like a \u003Cstrong>social media growth tactics\u003C\u002Fstrong> engine. Instead of two-way referral rewards, it uses weighted point incentives to push high-distribution actions (Instagram Story shares and social shares) while still collecting persistent audience touchpoints (follows\u002Fsubscriptions) across Facebook, Instagram, X, Pinterest, and YouTube.\u003C\u002Fp>\n\n\u003Ch2>Campaign Strategy\u003C\u002Fh2>\n\u003Cp>The strategic core of Ultimate Cigar Lounge Upgrade is the pairing of (1) a prize with strong audience-problem fit and (2) a points-based action ladder that rewards distribution more heavily than passive follows. The Rabbit Air A3 purifier is a compelling “upgrade” item: it’s premium enough to feel aspirational, practical enough to avoid skepticism, and specific enough to attract qualified entrants who genuinely care about air quality and home ambiance.\u003C\u002Fp>\n\u003Cp>Mechanically, the campaign relies on \u003Cstrong>bonus actions\u003C\u002Fstrong> instead of two-way referral rewards. That choice matters: it reduces operational complexity (no need to manage referrer\u002Freferee incentives) while still enabling a \u003Cstrong>viral contest campaign\u003C\u002Fstrong> effect through share actions that broadcast to new audiences. The weighting of points is intentional—Instagram Story sharing is the highest-value action (300 points), while platform follows and a YouTube subscribe sit at 50 points, creating a clear hierarchy of what the campaign wants most: reach.\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Instagram Story share\u003C\u002Fstrong> (300 points): “Share the campaign to your story!”\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Instagram share\u003C\u002Fstrong> (150 points): “Share the campaign with friends!”\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Facebook share\u003C\u002Fstrong> (150 points): “Share the campaign with friends!”\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Instagram follow\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Facebook like\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>X (Twitter) follow\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Pinterest follow\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>YouTube subscribe\u003C\u002Fstrong> (50 points)\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>In terms of target alignment, cigar lounge content tends to perform well in visual and community-driven environments (Instagram, Facebook groups, YouTube reviews). The platform mix chosen by Ultimate Cigar Lounge Upgrade reflects that: Instagram anchors the high-reach actions, YouTube supports longer-form product education, and Pinterest captures “home lounge” inspiration traffic that often has purchase intent. This campaign’s giveaway marketing strategy is therefore not just “get entries,” but \u003Cstrong>build a cross-platform audience graph\u003C\u002Fstrong> that can be monetized through content, product recommendations, or future promotions.\u003C\u002Fp>\n\n\u003Ch2>Viral Mechanics & Growth Engine\u003C\u002Fh2>\n\u003Cp>Ultimate Cigar Lounge Upgrade creates organic spread through a points-weighted distribution loop rather than a formal referral marketing system. Because there are no two-way referral rewards, the viral loop is driven by \u003Cstrong>self-interest incentives\u003C\u002Fstrong>: entrants share because the points increase their odds. The network effects come from placing the promotion directly into high-visibility social contexts—especially Instagram Stories—where the audience is predisposed to click, react, and forward.\u003C\u002Fp>\n\n\u003Ch3>How each bonus action functions inside the viral loop\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>1) Share to Instagram Story (300 points)\u003C\u002Fstrong>\u003Cbr \u002F>This is the campaign’s primary reach lever. Stories provide frictionless broadcasting, strong placement (top-of-app), and built-in social proof (friends see friends participating). By making this the highest-point action, Ultimate Cigar Lounge Upgrade signals that \u003Cstrong>distribution is the most valuable behavior\u003C\u002Fstrong>. Stories also create time sensitivity because they disappear in 24 hours, amplifying FOMO and encouraging immediate engagement.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>2) Share with friends on Instagram (150 points)\u003C\u002Fstrong>\u003Cbr \u002F>Direct sharing\u002FDM-style “share with friends” mechanics typically convert at higher rates than public posts because they leverage trust and relevance. For a niche like cigar lounges, people often share with a small circle of like-minded friends. This increases entrant quality and reduces wasted impressions, making the campaign more efficient even without a referral program strategy.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>3) Share with friends on Facebook (150 points)\u003C\u002Fstrong>\u003Cbr \u002F>Facebook sharing taps into older demographics and hobby communities where cigar and home lounge content is common. This action is strategically important because Facebook can deliver \u003Cstrong>high-intent traffic\u003C\u002Fstrong> through groups and friend networks, and it can keep the campaign visible longer via reshares and comments (social proof stacking).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>4) Follow\u002FLike actions across Instagram, Facebook, X, Pinterest (50 points each)\u003C\u002Fstrong>\u003Cbr \u002F>These lower-point actions are designed for persistent retention. A follow is a “future impression contract”: Ultimate Cigar Lounge Upgrade can later re-engage entrants with lounge build content, air quality tips, cigar accessory guides, and product offers. The 50-point weighting keeps these actions attractive but clearly secondary to sharing, preventing the campaign from becoming a shallow “follow farm” with limited reach.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>5) Subscribe on YouTube (50 points)\u003C\u002Fstrong>\u003Cbr \u002F>YouTube subscriptions are slower to earn organically, so attaching even a modest incentive helps. For this niche, YouTube is where product comparisons, purifier reviews, and lounge tours live—meaning subscribers are valuable because they can be nurtured with long-form content that builds authority and purchase intent.\u003C\u002Fp>\n\n\u003Cp>Overall, the growth engine works like this: a user enters → sees a high point reward for Story sharing → broadcasts to their network → new users discover the campaign via social proof → they enter and repeat. Even without explicit referral tracking, the campaign creates a \u003Cstrong>viral loop\u003C\u002Fstrong> because the easiest path to “more chances to win” is to spread the campaign inside social platforms where the audience already spends time.\u003C\u002Fp>\n\n\u003Ch2>Results & Impact\u003C\u002Fh2>\n\u003Cp>At the time of analysis, Ultimate Cigar Lounge Upgrade has generated \u003Cstrong>308 entries\u003C\u002Fstrong> within a \u003Cstrong>16-day campaign window\u003C\u002Fstrong>. Interpreting entries as a proxy for reach and engagement (not just “participants”), this indicates the campaign is building a measurable community touchpoint layer—especially because many participants likely completed at least one bonus action to increase odds.\u003C\u002Fp>\n\u003Cp>The points structure suggests that the campaign’s distribution is likely concentrated around Instagram, since the highest-value action is “Share to your story” at 300 points. That typically creates engagement bursts: entrants share early, their friends see it quickly, and a second wave follows. With a mid-month end date (5\u002F16), the campaign can also leverage a late-stage surge as urgency rises, particularly if Ultimate Cigar Lounge Upgrade reinforces scarcity messaging and reminds entrants to complete the 150- and 300-point actions.\u003C\u002Fp>\n\u003Cp>From a brand reach perspective, the most meaningful impact is not the raw entry count but the compounding value of cross-platform audience building. Each 50-point follow\u002Flike\u002Fsubscribe action converts a short-term contestant into a long-term retargetable audience member—supporting ongoing email list building efforts and future viral marketing campaign launches.\u003C\u002Fp>\n\n\u003Ch2>Key Takeaways\u003C\u002Fh2>\n\u003Col>\n  \u003Cli>\u003Cstrong>Weight your highest points toward distribution\u003C\u002Fstrong> (Ultimate Cigar Lounge Upgrade uses 300 points for Instagram Story shares) so the campaign naturally prioritizes reach over vanity follows.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Use a prize with problem-solution fit\u003C\u002Fstrong> (Rabbit Air A3 purifier for a “cigar lounge upgrade” audience) to attract qualified entrants who are more likely to share with relevant friends.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Create a two-tier action ladder\u003C\u002Fstrong> by pairing high-reach actions (Story\u002Fshare at 150–300 points) with retention actions (follows\u002Fsubscribes at 50 points) to balance short-term traffic and long-term audience growth.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Make Instagram the growth hub when Stories are the top incentive\u003C\u002Fstrong>; align creative assets and reminders to maximize Story repost rates and taps during the campaign window.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Expand network effects by diversifying share surfaces\u003C\u002Fstrong> (Instagram + Facebook share actions) so the campaign is not dependent on a single algorithm or demographic slice.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Use the fixed 16-day window to engineer urgency\u003C\u002Fstrong> with mid-campaign and final-48-hour prompts that specifically push the 150- and 300-point actions, not just “enter now.”\u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Ch2>Why This Strategy Works\u003C\u002Fh2>\n\u003Cp>Ultimate Cigar Lounge Upgrade succeeds because it aligns incentive design with human psychology. The \u003Cstrong>scarcity\u003C\u002Fstrong> of a 16-day window and a single high-value prize creates urgency and concentrates action. The points system triggers \u003Cstrong>goal-gradient behavior\u003C\u002Fstrong>: once someone enters, they’re motivated to complete “just one more action,” especially when the 300-point Instagram Story share dramatically improves perceived odds.\u003C\u002Fp>\n\u003Cp>The campaign also leverages \u003Cstrong>social proof\u003C\u002Fstrong> by pushing entrants into public and semi-public sharing environments (Stories, Facebook shares). When someone sees a friend sharing the campaign, it acts as a trust shortcut: “people like me are participating.” That’s particularly effective in hobby communities where recommendations travel through personal networks.\u003C\u002Fp>\n\u003Cp>Finally, the mix of 50-point follow\u002Fsubscribe actions activates \u003Cstrong>reciprocity\u003C\u002Fstrong>: users feel they are exchanging small actions for meaningful chances to win. Even without two-way referral rewards, Ultimate Cigar Lounge Upgrade still creates a durable growth asset—an expanded cross-platform audience—turning a short-term viral contest campaign into an ongoing channel-building machine that supports future giveaway marketing strategy and broader email list building initiatives.\u003C\u002Fp>",["Date","2026-05-12T19:17:41.545Z"],"case-study-ultimate-cigar-lounge-upgrade-a3-air-purifier-campaign",{"id":7,"name":135,"subdomain":150,"domain":126,"avatarUrl":126},"rabbit-air",398,[153,155,156,157,158,159,160,161],{"id":61,"contestId":5,"action":63,"icon":62,"iconColor":126,"description":65,"socialMedia":66,"points":64,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":70,"confirmationQuestion":126,"destinationUrl":67,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":51,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},"all",{"id":72,"contestId":5,"action":73,"icon":62,"iconColor":126,"description":75,"socialMedia":66,"points":74,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":70,"confirmationQuestion":126,"destinationUrl":67,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":23,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},{"id":77,"contestId":5,"action":79,"icon":62,"iconColor":126,"description":81,"socialMedia":66,"points":80,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":83,"confirmationQuestion":126,"destinationUrl":82,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":78,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},{"id":85,"contestId":5,"action":88,"icon":86,"iconColor":126,"description":89,"socialMedia":90,"points":80,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":92,"confirmationQuestion":126,"destinationUrl":91,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":87,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},{"id":94,"contestId":5,"action":73,"icon":86,"iconColor":126,"description":96,"socialMedia":90,"points":74,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":99,"confirmationQuestion":98,"destinationUrl":97,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":95,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},{"id":101,"contestId":5,"action":104,"icon":102,"iconColor":126,"description":105,"socialMedia":106,"points":80,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":83,"confirmationQuestion":126,"destinationUrl":107,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":103,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},{"id":109,"contestId":5,"action":112,"icon":110,"iconColor":126,"description":113,"socialMedia":114,"points":80,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":116,"confirmationQuestion":126,"destinationUrl":115,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":111,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},{"id":118,"contestId":5,"action":121,"icon":119,"iconColor":126,"description":122,"socialMedia":123,"points":80,"commissionAmount":126,"confirmationType":69,"uploadMediaType":154,"verificationDirections":83,"confirmationQuestion":125,"destinationUrl":124,"appStoreUrl":126,"playStoreUrl":126,"apiVerificationUrl":126,"presetOrCustom":68,"order":120,"isRepeatableDaily":36,"requiresManualReview":36,"hasApiVerificationSecret":36,"verificationPhrase":126},[163,178,190],{"slug":164,"href":165,"title":166,"brand":167,"industry":168,"image":169,"logo":170,"mechanism":171,"status":172,"outcomes":173,"entrants":177},"case-study-signupgenius-teacher-appreciation-giveaway","\u002Fgiveaway-ideas\u002Fcase-study-signupgenius-teacher-appreciation-giveaway","$2,500 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