Campaign Strategy

The STV Fall Giveaway is strategically leveraging a mix of social media engagement and direct communication to maximize entry participation and brand exposure. Key tactics include:

Text Sign-Up Incentive: Offering 500 points for signing up for texts creates a strong initial hook, encouraging followers to engage with the brand outside of social media platforms.
Multi-Platform Engagement: The campaign encourages users to interact across various channels (Instagram, YouTube, Facebook), enhancing the brand's footprint and re-engaging existing followers.
Tiered Bonus Actions: By assigning different point values to actions, it incentivizes users to complete multiple tasks, increasing engagement depth.

Viral Mechanics

This campaign incorporates effective viral mechanics through:

Tagging Friends: The requirement to tag 3 friends on both Instagram and Facebook (200 points total) promotes organic sharing and taps into users' networks, spreading awareness beyond the initial audience.
Social Media Interactions: Encouraging likes and follows not only boosts the brand's social media presence but also creates a sense of community and potential for future interactions.
Black Friday Deals Hook: By directing users to check out Black Friday deals, the campaign blends immediate incentives with long-term sales strategy, fostering additional engagement during a key retail period.

Key Insights

Incentivize Communication: Use text messaging as a direct communication channel to capture a larger audience and keep them engaged with high-point incentives.
Multi-Channel Strategy: Encourage participation across multiple platforms to expand reach and diversify engagement, ensuring that the campaign touches users through various preferred channels.
Leverage Social Proof: The tagging feature not only increases visibility but also builds trust through peer recommendations, a powerful driver in consumer decision-making.
Actionable Bonuses: Assign varying point values to actions based on their potential impact, encouraging users to engage more deeply rather than just entering the contest.

STV Fall Giveaway!