Campaign Strategy

The giveaway titled 'Get 25% off Your First Order!' effectively leverages a mix of enticing discounts and bonus actions to maximize engagement. By offering 25% off and a free product, the campaign creates a strong incentive for potential customers, ensuring high interest from first-time buyers.

Viral Mechanics

This campaign employs a series of bonus actions designed to boost social media engagement and brand visibility:

Store Checkout (35 points): Encourages users to explore the product range, fostering immediate interest.
Become an Affiliate (100 points): This action not only incentivizes participants but also encourages them to promote the brand to their networks, amplifying reach.
Social Media Follow Actions: Following on Snapchat (50 points), Instagram (30 points), and X (20 points) builds a community around the brand and keeps users engaged with content updates.
Group Engagement: Joining a Telegram group (50 points) and Discord community (50 points) fosters deeper connections, promoting user loyalty and ongoing interaction.

Key Insights

Incentivize Exploration: Offering points for checking out the store encourages participants to engage with a variety of products, increasing the likelihood of purchases.
Community Building: Utilizing platforms like Telegram and Discord helps establish a loyal customer base, essential for long-term brand growth.
Social Media Presence: Frequent social media engagement through follows and shares expands reach and enhances brand visibility, crucial for attracting new customers.
Affiliate Incentives: The affiliate program not only brings in new customers but also transforms existing participants into brand advocates, further driving growth.