Campaign Strategy

The "Early Access Black Friday" campaign leverages multiple social media platforms to maximize engagement and build a community around the upcoming sale. The choice to focus on following various social channels serves dual purposes: enhancing brand visibility and fostering a sense of exclusivity.

Bonus Actions: The point system incentivizes participants to engage across multiple platforms, increasing the likelihood of sharing the campaign with their networks.
High Point Values: Actions like following on Snapchat and joining the Telegram group are valued at 50 points, making them attractive options for users seeking to maximize their entries.
Brand Community Building: By encouraging users to join Discord and Telegram, the campaign fosters a sense of belonging and loyalty, which is crucial for long-term engagement.

Viral Mechanics

This campaign is crafted to encourage organic sharing and engagement. The mechanics include:

Social Media Engagement: By asking users to follow on multiple platforms, the brand increases its online presence and chances of being shared, thus amplifying reach.
Community Channels: Platforms like Discord and Telegram are designed for community interaction, which can lead to peer-to-peer sharing and discussions about the campaign, further driving participation.
Exclusive Access: The promise of early-bird access creates urgency, motivating users to act quickly and share the campaign with friends who might also be interested in exclusive deals.

Key Insights

Incentivize Multi-Platform Engagement: Create bonus actions that encourage users to engage across various social media platforms to increase visibility and entry counts.
Focus on Community Building: Incorporate channels like Discord or Telegram to foster a community environment, enhancing user loyalty and encouraging organic sharing.
Offer Exclusive Rewards: Use exclusivity as a motivator; early access or special deals can create urgency and drive participation.
High-Value Actions: Ensure that key engagement actions are highly rewarding to encourage users to prioritize them, thus maximizing overall campaign participation.