[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-case-study-build-a-soil-7000-grow-setup-campaign":3,"contest.bonusActions.publicList-sz0PlPSWuZ":183},{"status":4,"id":5,"userId":6,"teamId":7,"metaDescription":8,"metaTitle":9,"metaFeaturedImage":10,"metaFavicon":11,"contestDesignJson":12,"prizes":51,"startDate":52,"endDate":53,"timezone":54,"isEvergreen":35,"bonusActions":55,"migratedHelloContestId":157,"mode":158,"toolType":157,"pointEarningEnabled":33,"referralDestination":159,"customReferralUrl":10,"customEventName":157,"customReferralMessages":35,"referralMessageTemplate":10,"referralEmailGatingEnabled":35,"referralAllowedEmails":157,"signupAdvocatePoints":139,"signupFriendPoints":99,"signupAdvocateRewardId":157,"signupFriendRewardId":157,"referralPurchaseAdvocatePoints":46,"referralPurchaseFriendPoints":46,"referralPurchaseAdvocateRewardId":157,"referralPurchaseFriendRewardId":157,"directPurchasePoints":23,"directPurchasePointsType":160,"signupAdvocateCommission":46,"signupFriendCommission":46,"referralPurchaseAdvocateCommission":46,"referralPurchaseFriendCommission":46,"purchaseCommissionRate":46,"purchaseCommissionType":161,"commissionManualReviewEnabled":35,"enableTwoWayRewards":35,"enablePurchaseRewards":35,"enableDirectPurchaseRewards":35,"enableSignupRewards":35,"signupAdvocateRewardPoints":46,"signupFriendRewardPoints":46,"signupAdvocateRewardId_old":157,"signupFriendRewardId_old":157,"externalTrackingEnabled":35,"trackingScriptId":10,"purchaseTrackingMethod":157,"signupTrackingMethod":157,"signupWebhookEnabled":35,"signupWebhookUrl":157,"signupWebhookSecret":157,"scriptLastSeenAt":157,"scriptLastSeenUrl":157,"embedUrl":157,"slug":157,"enableConfirmationEmail":33,"confirmationEmailFrom":162,"confirmationEmailContact":163,"confirmationEmailSubject":164,"confirmationEmailCompanyName":165,"confirmationEmailAddress1":166,"confirmationEmailCity":167,"confirmationEmailState":168,"confirmationEmailCountry":169,"confirmationEmailContent":170,"confirmationEmailLogo":10,"googleAnalyticsPixel":10,"gtmTagId":10,"facebookPixel":171,"facebookCapiEnabled":33,"facebookCapiAccessToken":172,"facebookCapiTestEventCode":10,"locale":173,"copyOverridesJson":157,"customLocales":157,"termsOfService":174,"privacyPolicy":175,"customDomain":10,"preventTempEmails":33,"disableIpRestriction":35,"skipVerification":35,"caseStudyTitle":176,"caseStudyContent":177,"caseStudyGeneratedAt":178,"caseStudySlug":179,"deletedAt":157,"isExpired":33,"team":180},"ACTIVE","cmklslyub0l7oox4jcljbbpjj","cmed86dou0000h5knfui5dddg","cmklsi8ku0l3rox4jxakc4y7g","Enter now for a chance to upgrade your growing setup with top-of-the-line equipment worth $7,000.","Build A Soil Spring Giveaway","","https:\u002F\u002Fcdn.vyper.io\u002F3a70d77a-3015-49c8-a4c5-f320c4719fd1\u002F-\u002Fquality\u002Flighter\u002F-\u002Fformat\u002Fauto\u002Fnull",{"titleHtml":13,"descriptionHtml":14,"contestcontentHtml":15,"embedformHtml":16,"thank_you_text":17,"headline_font_family":18,"text_font_family":18,"header_text_color":19,"header_overlay_color":20,"body_text_color":21,"body_bg_color":22,"body_border_color":22,"body_border_width":23,"button_color":24,"button_text_color":19,"rounded_style":25,"header_background_image":26,"header_background_image_opacity":23,"header_video":10,"logo":27,"logo_size":28,"hero_logos":29,"hero_logos_label":10,"welcome_video":30,"thank_you_video":31,"welcome_message":32,"showReferFriend":33,"showBonusActions":33,"showPrizes":33,"showTiers":33,"showRewards":33,"rewards_display":34,"showLeaderboard":33,"showCountdown":33,"showVideo":33,"showSectionLabels":33,"showWelcomeMessage":33,"headerGradient":33,"showAmbientGlow":33,"ambient_glow_color":10,"hidePoweredBy":35,"entry_methods":36,"custom_signup_fields":37,"signup_button_text":38,"signin_button_text":39,"show_marketing_checkbox":35,"marketing_checkbox_text":40,"show_toc_checkbox":33,"toc_checkbox_text":41,"layout":42,"body_columns":43,"button_style":44,"button_shape":45,"button_outline_color":10,"button_border_width":46,"button_bg_opacity":23,"card_style":47,"theme":48,"ugcBonusActionIds":49},"\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F9f18dd47-c3b2-4814-b89a-1c0e802a2131.png\">\u003C\u002Fp>","\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F3099b858-72c8-4af2-84b4-db3b7c3968d1.png\">\u003C\u002Fp>","\u003Cp style=\"text-align: left;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002Fd3ae3eb1-91d5-40ab-a1b4-d0ffe4c0e9e7.png\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F4dc51b0a-436b-4ff2-abb7-1985d0dcd7f7.png\">\u003C\u002Fp>\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002Fb5004b6d-1830-4444-a463-2fe453c04ef6.png\">\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>4x4 Grow Tent Kit ($1,200 Value): \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">The complete structural framework and AC Infinity ventilation you need to lock in your climate and maintain a perfect environment year-round.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgb(255, 177, 32);\">\u003Cstrong>2026 Mammoth Nova Sun 6 Bar Grow Light ($999 Value): \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">Edge-to-edge, full-spectrum intensity. Get consistent light penetration across the entire footprint.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>4x4 Grassroots Living Soil Pots Add On Kit ($528 Value): \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">Standard pots let the edges dry out. These feature Grassroots' signature moisture-lock liner so your roots can utilize every single inch of the soil volume.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>1 Small Rootwise Combo Pack ($111 Value): \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">This complete inoculant system wakes up your biology so it can start cycling nutrients efficiently from day one.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>The Gift Box Set from Wes Slo’s Sours ($400 Value):\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(255, 255, 255);\">\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">A highly sought-after collection of preserved genetics, focused entirely on delivering authentic, old-school sour terpene profiles.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Seeds from Green Mountain Preservations ($100 Value): \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">Carefully preserved, stable lines designed for cultivators who want to run distinct and well-documented plant history.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Kid Kaya Seed Pack of Your Choice ($60 Value):\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(255, 255, 255);\">\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">Craft genetics bred right here in Paonia, Colorado. You make the call and pick the exact cultivars for your next run.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>2 Free Hours of Consultation from Stomata Designs ($200 Value): \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">Don't guess. Get direct access to professional living soil consultants to dial in your watering strategy and map out your long-term plan.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>2 Free Swag Items from BuildASoil ($80 Value): \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(255,255,255,var(--O42jJQ,1));\">High-quality, durable gear to wear while you put in the work.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F473501b6-a942-4de0-a710-cf4e806bc0c6.png\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F72d5b0d9-fe85-4aec-9f4c-52965dd65d21.png\">\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fs3.us-east-2.amazonaws.com\u002F001fvy\u002F611e4563abe4a808c666efc5b189fbea0ba0d1e9.png\" width=\"485\" height=\"50\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F271f6dda-7b74-45e2-a4e1-9e87b4338fd3.png\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F5d84f8d1-fa34-414f-97c1-1487959d7890.png\">\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fs3.us-east-2.amazonaws.com\u002F001fvy\u002F46f7dbf06dc7fb886ee2b0d9adcc1b3632ff8307.png\">\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002Ff79796db-57c4-4462-86e6-be3e7d59585f.png\">\u003Cspan style=\"color: rgb(255, 255, 255);\">If you’ve been thinking about starting a grow or upgrading your system, this is your sign. It’s free to enter, and \u003C\u002Fspan>\u003Cstrong>13\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(255, 255, 255);\">\u003Cstrong> runner-ups\u003C\u002Fstrong> also score solid prizes!\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F727194d1-23cf-499e-a3c1-709e6342571c.png\">Three different runners-up will each take home one of these major gear upgrades for their grow room.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>2026 Mammoth Nova Sun 6 Bar Grow Light ($999 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This commercial-grade fixture gives your plants bright, even light from corner to corner.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Captain Chronic Dab Rig ($1,200 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This premium glass rig is built to give you the cleanest function and best flavor from your finished grow.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Tray2Grow Setup & Genetics Bundle ($690.50 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This complete self-watering system includes our 3.0 soil and premium seeds so you can start growing right away.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002Fbad0f657-eaae-47b7-8abd-bce6d615b874.png\" width=\"485\" height=\"485\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002Fd5b25877-93b2-4af9-a411-3ac76b375b42.png\" width=\"485\" height=\"112\">Ten more winners will each take home one of the proven, everyday staples we rely on in our own gardens.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>CoWoCo ½ Cubic Foot Worm Castings ($64.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> These fresh, biology-rich castings are the easiest way to top-dress your pots or brew compost teas.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Organics Alive 1lb Powder Complete Set ($145.80 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This complete set of water-soluble nutrients mixes cleanly to feed your plants from start to finish.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>1 Small Rootwise Combo Pack ($111.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This three-part mix wakes up your soil biology so your plants can start eating right away.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Craft Blend - 3lb Bag ($31.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> Sprinkle this all-in-one dry mix on top of your soil to easily feed your plants between runs.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>BuildAFlower - 1 Gallon ($31.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> We made this clean compost mix to help your plants grow bigger, heavier flowers.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Thrive - Holy Cow 1 Gallon ($102.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This liquid booster helps your soil life work faster so your plants take in food easily.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>2 Bags of 3.0 Recipe Potting Soil ($110.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> Our best water-only soil has everything your plants need to go from day one straight to harvest.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>2 Bags of Light Recipe Potting Soil ($96.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This gentle soil mix is made specifically to keep your sensitive young seeds and clones safe.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>BuildAVeg, BuildABloom & Big 6 Trio Bundle ($64.80 Value):\u003C\u002Fstrong>\u003C\u002Fspan> This nutrient stack gives your plants the exact food they need for strong green growth and heavy flowers.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgba(255,177,32,var(--O42jJQ,1));\">\u003Cstrong>Joint The Huntsman Seeds & “Undeniable Heat” Book ($119.00 Value):\u003C\u002Fstrong>\u003C\u002Fspan> Get premium seeds plus a helpful guide to understand plant history and start your own breeding.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F9fabd5cd-ad29-4096-a314-788c9b2a0621.png\">\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fs3.us-east-2.amazonaws.com\u002F001fvy\u002F6ab9d2732042ab997669491185bd8fcd7a607f47.png\">Too many growers get burned by cheap gear, weak soil, or vague advice. We’ve been there. That’s why this kit is built around 12+ years of studying, analyzing, and growing harvests. \u003C\u002Fp>\u003Cp style=\"text-align: center;\">This is your chance to get your hands on a proven system and the support to run it like a boss (for free).\u003C\u002Fp>\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002Fa26419d1-42ea-4522-b883-53423c878f3d.png\">\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmm4fkl13018w9gmusqggb6xd\u002F75bb4132-e6ca-4d9d-bf57-89bf56fb3b13.png\">Enter\u003C\u002Fp>\u003Cp style=\"text-align: center;\">Share\u003C\u002Fp>\u003Cp style=\"text-align: center;\">Complete Tasks\u003C\u002Fp>\u003Cp style=\"text-align: center;\">Collect Points\u003C\u002Fp>\u003Cp style=\"text-align: center;\">WIN Prizes!!\u003C\u002Fp>\u003Cp style=\"text-align: left;\">\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fs3.us-east-2.amazonaws.com\u002F001fvy\u002F04edb8589f2bdee1033fbd3c986b0c312be14d09.png\">\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","\u003Cform action=\"\u002Fsubmit-entry\" method=\"POST\">\u003Cinput type=\"text\" name=\"email\" placeholder=\"Enter your email\" required\u002F>\u003Cbutton type=\"submit\">Enter Giveaway\u003C\u002Fbutton>\u003C\u002Fform>","\u003Cp>Thank you for entering our giveaway! We appreciate your participation and wish you the best of luck. Remember to check your email for updates and follow us on social media for more chances to win amazing prizes.\u003C\u002Fp>","Roboto, sans-serif","#FFFFFF","rgba(0, 0, 0, 0.2)","#E4E4E7","#05532c",1,"#ffb120","md","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Fa324f74f-fbed-4ff2-a7e5-97042da420f7.png","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F3a941582-a799-476e-b6f4-b132f83ae625.png","medium",[],"https:\u002F\u002Fexample.com\u002Fwelcome-video.mp4","https:\u002F\u002Fexample.com\u002Fthank-you-video.mp4","\u003Ch2>Welcome to our Spring Giveaway!\u003C\u002Fh2>\n\u003Cp>14 winners?! This is our biggest giveaway yet!\u003Cbr>We’re giving away OVER $7 ,000 in trusted tools to help you grow the cleanest harvest without second-guessing every move. This is your chance to get your hands on a proven system and the support to run it like a boss.\u003Cbr>\u003C\u002Fp>",true,"stacked",false,{"Email":33,"Gmail":33,"Phone":33,"Discord":33},[],"Join Now","Or sign in!","I would like to receive marketing communications and updates about similar contests and promotions.","I agree to the Terms and Conditions and Privacy Policy.","top-down","1","solid","inherit",0,"bordered","dark",[50],"cmmcexbun04y8xt71ekh6bcx7",[],["Date","2026-03-02T23:22:00.000Z"],["Date","2026-04-21T06:01:00.000Z"],"America\u002FDenver",[56,67,74,82,88,96,105,114,123,127,137,145],{"id":57,"icon":58,"order":46,"action":59,"points":60,"description":61,"social_media":62,"destination_url":63,"preset_or_custom":64,"confirmation_type":65,"verification_directions":66},"cmklsmd1t0l80ox4jw8wk3kf8","fa faInstagram","Follow Us On Instagram",50,"\u003Cp>Follow @buildasoil on Instagram\u003C\u002Fp>","Instagram","https:\u002F\u002Finstagram.com\u002Fbuildasoil","preset","upload","\u003Cp>Upload a screenshot showing you follow the account\u003C\u002Fp>",{"id":50,"icon":58,"order":23,"action":68,"points":69,"description":70,"social_media":62,"destination_url":71,"preset_or_custom":64,"confirmation_type":65,"confirmation_question":72,"verification_directions":73},"Post a Photo on Instagram",400,"\u003Cp>Tag @buildasoil\u003C\u002Fp>\u003Cp>Show why you should win!\u003C\u002Fp>\u003Cp>Share your grow!\u003C\u002Fp>","https:\u002F\u002Finstagram.com","What is your Instagram username?","\u003Cp>Upload a screenshot of your Instagram post\u003C\u002Fp>",{"id":75,"icon":58,"order":76,"action":77,"points":78,"description":79,"social_media":62,"destination_url":80,"preset_or_custom":64,"confirmation_type":65,"verification_directions":81},"cmmcfv6v2051pxt71ubzb6dw8",2,"Tag 3 Friends on Instagram",100,"\u003Cp>Comment on a post on Instagram. Share with 3 friends why you love BuildASoil!\u003C\u002Fp>","https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDVRk3OiDa1v\u002F","\u003Cp>Upload a screenshot of the comment you made\u003C\u002Fp>",{"id":83,"icon":58,"order":84,"action":85,"points":78,"description":86,"social_media":62,"destination_url":87,"preset_or_custom":64,"confirmation_type":65,"verification_directions":81},"cmmmjy53001iniuk2fzfqbni5",3,"Share the giveaway with friends!","\u003Cp>Tag friends on the giveaway post to spread the news!\u003C\u002Fp>","https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDVwb8mniZUx\u002F?igsh=MW5rMzQyeHhqZGp1aA%3D%3D",{"id":89,"icon":90,"order":91,"action":92,"points":60,"description":93,"social_media":94,"destination_url":95,"preset_or_custom":64,"confirmation_type":65,"verification_directions":66},"cmklsmd1t0l81ox4jl29a224n","fa faTiktok",4,"Follow Us On TikTok","\u003Cp>Follow @buildasoil on TikTok\u003C\u002Fp>","TikTok","https:\u002F\u002Ftiktok.com\u002F@buildasoil",{"id":97,"icon":98,"order":99,"action":100,"points":60,"description":101,"social_media":102,"destination_url":103,"preset_or_custom":64,"confirmation_type":65,"verification_directions":104},"cmklsmd1t0l82ox4jk4m6zp6y","fa faX",5,"Follow Us On X (Twitter)","\u003Cp>Follow @buildasoil on X\u003C\u002Fp>","X","https:\u002F\u002Fx.com\u002Fbuildasoil","Upload a screenshot showing you follow the account",{"id":106,"icon":107,"order":108,"action":109,"points":60,"description":110,"social_media":111,"destination_url":112,"preset_or_custom":64,"confirmation_type":65,"verification_directions":113},"cmklsmd1t0l83ox4jkhajpgo9","fa faFacebook",6,"Like Us On Facebook","\u003Cp>Like Buildasoil on Facebook\u003C\u002Fp>","Facebook","https:\u002F\u002Ffacebook.com\u002Fbuildasoil","\u003Cp>Upload a screenshot showing you liked the page\u003C\u002Fp>",{"id":115,"icon":107,"order":116,"action":117,"points":118,"description":119,"social_media":111,"destination_url":120,"preset_or_custom":64,"confirmation_type":65,"confirmation_question":121,"verification_directions":122},"cmmcg308x0524xt71ljzkwlhl",7,"Share Our Facebook Post",150,"\u003Cp>Share a post on Facebook\u003C\u002Fp>","https:\u002F\u002Fwww.facebook.com\u002Fshare\u002Fr\u002F1DL93MiXo3\u002F","What is your Facebook username?","\u003Cp>Upload a screenshot of your shared Facebook post\u003C\u002Fp>",{"id":124,"icon":107,"order":125,"action":85,"points":78,"description":86,"social_media":111,"destination_url":126,"preset_or_custom":64,"confirmation_type":65,"confirmation_question":121,"verification_directions":122},"cmmmk5a2e01lkiuk2h2fkbcs6",8,"https:\u002F\u002Fwww.facebook.com\u002Fshare\u002Fp\u002F18GxPHG67T\u002F?mibextid=wwXIfr",{"id":128,"icon":129,"order":130,"action":131,"points":60,"description":132,"social_media":133,"destination_url":134,"preset_or_custom":64,"confirmation_type":65,"confirmation_question":135,"verification_directions":136},"cmmfddbnx01m4tsdgyrzbr5z9","fa faYoutube",9,"Subscribe to our channel on YouTube","\u003Cp>Follow @buildasoil on YouTube\u003C\u002Fp>","YouTube","https:\u002F\u002Fwww.youtube.com\u002Fbuildasoil","What is your YouTube username?","\u003Cp>Upload a screenshot showing your subscription\u003C\u002Fp>",{"id":138,"icon":129,"order":139,"action":140,"points":141,"description":142,"social_media":133,"destination_url":143,"preset_or_custom":64,"confirmation_type":65,"confirmation_question":135,"verification_directions":144},"cmmfdodo201mvtsdgo8vcbonp",10,"Comment on this video on YouTube",70,"\u003Cp>Check out this video! Comment and let us know your thoughts.\u003C\u002Fp>","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=KaRwuZmNPmE","Upload a screenshot of your YouTube comment",{"id":146,"icon":147,"order":148,"action":149,"points":141,"description":150,"social_media":151,"destination_url":152,"preset_or_custom":153,"confirmation_type":154,"confirmation_question":155,"verification_directions":156},"cmmfdtjww01n7tsdgxux64myz","fas external-link-alt",11,"Visit our website!","\u003Cp>Visit our website and explore our content. Let us know what product is your favourite!\u003C\u002Fp>","Website","https:\u002F\u002Fbuildasoil.com\u002F","custom","text","Let us know what product you like most!","\u003Cp>\u003C\u002Fp>",null,"viral","contest","flat","percent","Support@buildasoil.com","info@transactional.blitzrocket.com","\"Confirmation for {name} in the Build A Soil Spring Giveaway\"","Build A Soil","123 Company Street","City","State","Country","\u003Cp>Dear {name},\u003C\u002Fp>\n\n\u003Cp>Thank you for entering our \"Build A Soil Spring Campaign\"! We are thrilled to have you on board. This is your chance to upgrade your growing setup with top-notch equipment worth a whopping $7,000. Imagine all the amazing things you could grow with that!\u003C\u002Fp>\n\n\u003Cp>Want to increase your chances of winning? Share your unique referral link with your friends and earn bonus entries when they enter the campaign. Here's your referral link: \u003Ca href=\"{referral_link}\">{referral_link}\u003C\u002Fa>. The more friends you refer, the higher your chances of being the lucky winner!\u003C\u002Fp>\n\n\u003Cp>Don't forget to visit your entry link \u003Ca href=\"{entry_link}\">{entry_link}\u003C\u002Fa> to complete more actions and maximize your chances of winning. Every action counts, so make the most of it!\u003C\u002Fp>\n\n\u003Cp>We can't wait to see how far you'll go. Thanks again for being a part of our referral program and best of luck!\u003C\u002Fp>\n\n\u003Cp>Warm regards,\u003Cbr>\nThe My Company Team\u003C\u002Fp>","992461914854199","EAAKYXZAZAOhosBQxTfUyqVoQ9EHO3kcEjwGtu2fspZAysI1v3Bgf6c4JyrNlvDtX9ZAEiLg7XAn6yyrE3TS1Gckhevh41ZAyVJBPNNaS1PWeN9GOBSs94ETkg7NO8FlZC07a7ZBFIB5xvOdag0s38P1DM9MwFbVLFdqZC7HMAkiIwuQILF3WZBjVrafsnWobLn3VpKAZDZD","en","\u003Ch1>Terms of Service\u003C\u002Fh1>\u003Cp>By entering this contest, you agree to be bound by these Terms of Service. This contest is operated by the contest organizer and is subject to all applicable laws and regulations.\u003C\u002Fp>\u003Ch2>Eligibility\u003C\u002Fh2>\u003Cp>To be eligible to participate in this contest, you must:\u003C\u002Fp>\u003Cul>\u003Cli>Be at least 18 years of age or the legal age of majority in your jurisdiction\u003C\u002Fli>\u003Cli>Be a legal resident of an eligible country where contests are permitted\u003C\u002Fli>\u003Cli>Provide accurate and complete information when registering\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How to Enter\u003C\u002Fh2>\u003Cp>Entry into the contest is free and can be made by completing the registration form and any required actions as specified in the contest details.\u003C\u002Fp>\u003Ch2>Prize Selection\u003C\u002Fh2>\u003Cp>Winners will be selected according to the method specified in the contest details. Winners will be notified via email within 7 days of selection.\u003C\u002Fp>","\u003Ch1>Privacy Policy\u003C\u002Fh1>\u003Cp>This Privacy Policy describes how we collect, use, and protect your personal information when you participate in our contest.\u003C\u002Fp>\u003Ch2>Information We Collect\u003C\u002Fh2>\u003Cp>We collect the following types of information:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Personal Information:\u003C\u002Fstrong> Name, email address, phone number, and mailing address\u003C\u002Fli>\u003Cli>\u003Cstrong>Contest Entry Data:\u003C\u002Fstrong> Information submitted as part of your contest entry\u003C\u002Fli>\u003Cli>\u003Cstrong>Technical Information:\u003C\u002Fstrong> IP address, browser type, device information, and usage data\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How We Use Your Information\u003C\u002Fh2>\u003Cp>We use your information to:\u003C\u002Fp>\u003Cul>\u003Cli>Administer the contest and verify eligibility\u003C\u002Fli>\u003Cli>Contact winners and arrange prize delivery\u003C\u002Fli>\u003Cli>Prevent fraud and ensure contest integrity\u003C\u002Fli>\u003Cli>Comply with legal obligations\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Data Security\u003C\u002Fh2>\u003Cp>We implement appropriate measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.\u003C\u002Fp>","Case Study: Build A Soil $7,000 Grow Setup Campaign","\u003Ch2>Campaign Overview\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Build A Soil\u003C\u002Fstrong> ran the “Build A Soil Spring Giveaway” as a high-intent \u003Cstrong>viral marketing campaign\u003C\u002Fstrong> targeting indoor gardeners and cultivation enthusiasts looking to upgrade their grow environment. The core offer was a premium, equipment-heavy prize valued at \u003Cstrong>$7,000\u003C\u002Fstrong>—an attention-grabbing anchor that aligns with an audience motivated by performance, yield consistency, and professional-grade setups.\u003C\u002Fp>\n\u003Cp>From a positioning standpoint, the campaign operates in a niche where trust, community recommendations, and peer-to-peer validation strongly influence purchases. That makes it ideal for a \u003Cstrong>contest marketing strategy\u003C\u002Fstrong> designed to generate \u003Cstrong>social media growth tactics\u003C\u002Fstrong> and amplify brand reach through user actions that publicly signal endorsement (shares, tags, comments, and UGC).\u003C\u002Fp>\n\u003Cp>The campaign ran from \u003Cstrong>3\u002F2\u002F2026 to 4\u002F20\u002F2026\u003C\u002Fstrong>, a 49–50 day window that’s long enough to compound distribution through repeated social touchpoints. While the mechanics emphasize social engagement, the campaign functions as an \u003Cstrong>email list growth\u003C\u002Fstrong> engine by using the contest flow to capture leads and then re-market to entrants during and after the promotional window—an approach often described (even if imperfectly) as a “\u003Cstrong>giveaway marketing strategy\u003C\u002Fstrong>” in search behavior.\u003C\u002Fp>\n\n\u003Ch2>Campaign Strategy\u003C\u002Fh2>\n\u003Cp>The strategic foundation is simple but strong: pair a \u003Cstrong>high perceived-value prize\u003C\u002Fstrong> (a full growing setup upgrade) with a points-based system that prioritizes actions most likely to create downstream reach. In this category, the $7,000 prize is more than a number—it signals “serious gear,” which pre-qualifies a higher-value audience (people who either already invest in cultivation or aspire to).\u003C\u002Fp>\n\u003Cp>Build A Soil’s entry design leans heavily on \u003Cstrong>platform-native distribution\u003C\u002Fstrong>: Facebook sharing, Instagram tagging, Instagram photo posting, and YouTube commenting. These actions are not merely “extra entries”—they are deliberate demand-generation levers that place the campaign into feeds, comments, DMs, and friend networks where the target audience already spends time researching and comparing setups.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Key features and tactics used in this campaign include:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Share Our Facebook Post\u003C\u002Fstrong> (150 points) to drive feed-based reach and algorithmic distribution\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Tag 3 Friends on Instagram\u003C\u002Fstrong> (100 points) to trigger peer-to-peer discovery and social proof\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Visit our website\u003C\u002Fstrong> (70 points) to move traffic into owned channels and product discovery\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Post a Photo on Instagram\u003C\u002Fstrong> (400 points) to generate UGC and credibility at scale\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Share the campaign with friends\u003C\u002Fstrong> on Instagram (100 points) to extend reach via stories\u002FDMs\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Share the campaign with friends\u003C\u002Fstrong> on Facebook (100 points) to extend reach via groups and friends lists\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Follow actions\u003C\u002Fstrong> across TikTok, X, Facebook, Instagram, YouTube (50 points each) to convert attention into persistent audiences\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Comment on this video on YouTube\u003C\u002Fstrong> (70 points) to stimulate engagement signals and recommendation lift\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Notably, the campaign does \u003Cstrong>not\u003C\u002Fstrong> use Two-Way Referral Rewards, meaning it relies on \u003Cstrong>incentivized social propagation\u003C\u002Fstrong> rather than a classic referral program strategy where both parties benefit. Instead of building a trackable “invite loop,” Build A Soil builds a \u003Cstrong>visibility loop\u003C\u002Fstrong> powered by public actions and platform algorithms.\u003C\u002Fp>\n\n\u003Ch2>Viral Mechanics & Growth Engine\u003C\u002Fh2>\n\u003Cp>This is a \u003Cstrong>viral contest campaign\u003C\u002Fstrong> structured around \u003Cstrong>network effects\u003C\u002Fstrong> on the platforms most relevant to cultivation culture (Instagram, Facebook, YouTube, TikTok). The “growth engine” is a set of point-weighted actions that pull the audience through a viral loop: see the campaign → enter → take public actions → friends see the actions → friends enter → repeat.\u003C\u002Fp>\n\n\u003Ch3>How each bonus action contributes to the viral loop\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>1) Share Our Facebook Post (150 points)\u003C\u002Fstrong>\u003Cbr \u002F>This is a distribution-first action. A post share is a high-signal endorsement that inserts the campaign into a participant’s friend network (and potentially into groups). The 150-point weighting is important: Build A Soil is explicitly paying “entry equity” for reach. This is a practical form of \u003Cstrong>referral marketing\u003C\u002Fstrong> without formal two-way referral links.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>2) Tag 3 Friends on Instagram (100 points)\u003C\u002Fstrong>\u003Cbr \u002F>Tagging is a direct injection into relevant micro-networks. It creates \u003Cstrong>social proof\u003C\u002Fstrong> (“my friend thinks this is worth entering”) and invites immediate click-throughs. Requiring \u003Cem>three\u003C\u002Fem> tags pushes breadth—each participant becomes a mini distribution node, which is how viral loops accelerate.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>3) Visit our website (70 points)\u003C\u002Fstrong>\u003Cbr \u002F>This is the bridge from rented attention to owned outcomes. Even at a lower point value, it’s critical for retargeting, pixel building, and product education—especially for a high-consideration niche. This is where \u003Cstrong>email list building\u003C\u002Fstrong> and conversion pathways typically get reinforced through follow-up flows.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>4) Post a Photo on Instagram (400 points)\u003C\u002Fstrong>\u003Cbr \u002F>This is the campaign’s most aggressive and most powerful mechanic. At 400 points, Build A Soil is strongly prioritizing UGC because UGC does three jobs at once: it increases reach, builds credibility, and creates evergreen content assets. In cultivation communities, a photo post is also a “proof” signal—people trust what other growers show. This one action can outperform dozens of low-signal follows because it generates authentic, topic-relevant content that friends actually stop to view.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>5) Share the campaign with friends on Instagram (100 points) & Facebook (100 points)\u003C\u002Fstrong>\u003Cbr \u002F>These shares extend beyond feed-only distribution. Instagram shares frequently happen in Stories or DMs—high-intent placements that behave like personal recommendations. Facebook shares can also travel through hobby communities and local networks, where niche interests cluster.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>6) Follow actions across TikTok\u002FX\u002FFacebook\u002FInstagram\u002FYouTube (50 points each)\u003C\u002Fstrong>\u003Cbr \u002F>These are “audience capture” actions. They don’t necessarily create immediate virality, but they convert campaign attention into \u003Cstrong>durable owned reach\u003C\u002Fstrong> for future launches. The equal weighting (50 points) suggests Build A Soil values a balanced cross-platform footprint rather than over-optimizing for a single channel.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>7) Comment on a YouTube video (70 points) + Subscribe (50 points)\u003C\u002Fstrong>\u003Cbr \u002F>YouTube is uniquely powerful for this niche because long-form education drives trust. Comments add engagement velocity to a specific video, which can improve discoverability and recommendation frequency. The subscribe action then turns campaign participants into recurring viewers—important for post-campaign monetization.\u003C\u002Fp>\n\n\u003Cp>Overall, the campaign’s viral loop is built on a mix of \u003Cstrong>algorithmic triggers\u003C\u002Fstrong> (shares, comments, UGC) and \u003Cstrong>social triggers\u003C\u002Fstrong> (tags, peer sharing). Even without a formal referral program strategy, these mechanics can produce compounding reach because each participant’s actions create additional impressions among highly similar audiences.\u003C\u002Fp>\n\n\u003Ch2>Results & Impact\u003C\u002Fh2>\n\u003Cp>At the time of analysis, Build A Soil generated \u003Cstrong>2,041 entries\u003C\u002Fstrong> within the campaign window (3\u002F2\u002F2026–4\u002F20\u002F2026). In a niche category, entry count matters less as a vanity metric and more as an indicator of \u003Cstrong>community activation\u003C\u002Fstrong>—2,041 people took the time to engage with a multi-action campaign tied to a high-consideration hobby.\u003C\u002Fp>\n\u003Cp>The point structure implies many entrants likely completed multiple actions (especially lower-friction follows and shares), while the 400-point Instagram photo incentive likely produced a smaller but higher-quality subset of UGC creators. That’s a smart engagement ladder: broad participation for reach, plus deeper participation for trust-building content.\u003C\u002Fp>\n\u003Cp>Because the campaign emphasizes actions that create public visibility (shares, tags, comments, UGC), the real impact typically exceeds entry count: every share and tag produces secondary impressions, profile visits, and incremental traffic. In other words, Build A Soil isn’t only acquiring entrants—it’s expanding brand reach through repeatable \u003Cstrong>social media growth tactics\u003C\u002Fstrong> while also setting up owned-channel value through website visits and follow growth.\u003C\u002Fp>\n\n\u003Ch2>Key Takeaways\u003C\u002Fh2>\n\u003Col>\n  \u003Cli>\u003Cstrong>Weight points toward public distribution actions\u003C\u002Fstrong> (e.g., Build A Soil’s 150-point Facebook share) to ensure the campaign generates reach, not just clicks.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Use a “hero” UGC action with a clear payoff\u003C\u002Fstrong> (Build A Soil’s 400-point Instagram photo post) to manufacture social proof at scale and create reusable content assets.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Combine tags + shares to hit both network types\u003C\u002Fstrong>: tagging activates close friends; sharing activates broader feed and group discovery—Build A Soil uses both to strengthen the viral loop.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Include an owned-channel step\u003C\u002Fstrong> (the 70-point website visit) so campaign traffic can be retargeted and nurtured, supporting email list building and downstream sales.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Capture persistent audiences across multiple platforms\u003C\u002Fstrong> with low-friction follows (50 points each) so the post-campaign marketing engine remains strong.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Anchor engagement on an educational channel\u003C\u002Fstrong> (YouTube comment + subscribe) to deepen trust in high-consideration niches where buyers research before purchasing.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Ch2>Why This Strategy Works\u003C\u002Fh2>\n\u003Cp>Build A Soil’s structure works because it combines \u003Cstrong>high perceived value\u003C\u002Fstrong> (a $7,000 growing setup upgrade) with \u003Cstrong>clear, gamified progression\u003C\u002Fstrong> (points). The prize creates urgency and desire; the points create a rational “to-do list” that guides participants into high-impact behaviors. This is classic incentive design applied to a modern viral marketing campaign.\u003C\u002Fp>\n\u003Cp>The campaign also leverages \u003Cstrong>social proof\u003C\u002Fstrong> aggressively. Instagram tags, Facebook shares, and YouTube comments are all public signals that reduce skepticism and normalize participation. The 400-point UGC action is especially potent: a photo post feels authentic, and authenticity is the currency of trust in cultivation communities. That trust effect is what turns a viral contest campaign into a sustainable growth asset.\u003C\u002Fp>\n\u003Cp>Finally, the duration through 4\u002F20 creates a subtle seasonal\u002FFOMO tailwind: participants have time to discover the campaign through friends, while the long window allows repeated waves of sharing and commenting. Even without Two-Way Referral Rewards, Build A Soil built an effective \u003Cstrong>viral loop\u003C\u002Fstrong> by paying points for actions that algorithms amplify and audiences believe—making this a strong example of a niche-specific giveaway marketing strategy executed as a campaign for reach, engagement, and list growth.\u003C\u002Fp>",["Date","2026-03-18T06:12:39.372Z"],"case-study-build-a-soil-7000-grow-setup-campaign",{"id":7,"name":165,"subdomain":181,"domain":182,"avatarUrl":157},"build-a-soil","giveaway.buildasoil.com",[184,186,187,188,189,190,191,192,193,194,195,196],{"id":57,"contestId":5,"action":59,"icon":58,"iconColor":157,"description":61,"socialMedia":62,"points":60,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":66,"confirmationQuestion":157,"destinationUrl":63,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":46,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},"all",{"id":50,"contestId":5,"action":68,"icon":58,"iconColor":157,"description":70,"socialMedia":62,"points":69,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":73,"confirmationQuestion":72,"destinationUrl":71,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":23,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":75,"contestId":5,"action":77,"icon":58,"iconColor":157,"description":79,"socialMedia":62,"points":78,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":81,"confirmationQuestion":157,"destinationUrl":80,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":76,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":83,"contestId":5,"action":85,"icon":58,"iconColor":157,"description":86,"socialMedia":62,"points":78,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":81,"confirmationQuestion":157,"destinationUrl":87,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":84,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":89,"contestId":5,"action":92,"icon":90,"iconColor":157,"description":93,"socialMedia":94,"points":60,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":66,"confirmationQuestion":157,"destinationUrl":95,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":91,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":97,"contestId":5,"action":100,"icon":98,"iconColor":157,"description":101,"socialMedia":102,"points":60,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":104,"confirmationQuestion":157,"destinationUrl":103,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":99,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":106,"contestId":5,"action":109,"icon":107,"iconColor":157,"description":110,"socialMedia":111,"points":60,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":113,"confirmationQuestion":157,"destinationUrl":112,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":108,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":115,"contestId":5,"action":117,"icon":107,"iconColor":157,"description":119,"socialMedia":111,"points":118,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":122,"confirmationQuestion":121,"destinationUrl":120,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":116,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":124,"contestId":5,"action":85,"icon":107,"iconColor":157,"description":86,"socialMedia":111,"points":78,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":122,"confirmationQuestion":121,"destinationUrl":126,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":125,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":128,"contestId":5,"action":131,"icon":129,"iconColor":157,"description":132,"socialMedia":133,"points":60,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":136,"confirmationQuestion":135,"destinationUrl":134,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":130,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":138,"contestId":5,"action":140,"icon":129,"iconColor":157,"description":142,"socialMedia":133,"points":141,"commissionAmount":157,"confirmationType":65,"uploadMediaType":185,"verificationDirections":144,"confirmationQuestion":135,"destinationUrl":143,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":64,"order":139,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157},{"id":146,"contestId":5,"action":149,"icon":147,"iconColor":157,"description":150,"socialMedia":151,"points":141,"commissionAmount":157,"confirmationType":154,"uploadMediaType":185,"verificationDirections":156,"confirmationQuestion":155,"destinationUrl":152,"appStoreUrl":157,"playStoreUrl":157,"apiVerificationUrl":157,"presetOrCustom":153,"order":148,"isRepeatableDaily":35,"requiresManualReview":35,"hasApiVerificationSecret":35,"verificationPhrase":157}]