Influencer Case Studies

Challenge

Turning travel content into sustainable revenue beyond one-off sponsored posts. Scott's Cheap Flights had a loyal audience but needed to rapidly expand its owned media (email list) — the asset brands require for long-term partnership deals and higher sponsorship rates.

Solution

Travel giveaway contest with brand sponsorships, where followers entered to win a sponsored trip by subscribing to the newsletter and referring friends. The campaign was co-branded with travel partners, demonstrating audience engagement directly to potential sponsors.

Results

• $50K in sponsorship deals secured
• 200% increase in brand partnership inquiries
• 120,000 new followers across platforms
• 35,000 email subscribers collected
• 8 long-term brand ambassador deals

Challenge

Nick Bare built a massive YouTube and Instagram following around hybrid athlete training and the 'Go One More' mantra, but most of that audience lived on algorithm-dependent platforms. BPN needed to convert passive viewers into owned email subscribers who could be re-targeted for new supplement launches, Bare Blueprint program drops, and race event announcements — without relying on paid ads to reach their own fans.

Solution

A 'Go One More' hybrid athlete giveaway tied to a major BPN supplement launch. Entrants joined by subscribing to the BPN email list, then unlocked bonus entries by referring friends, following BPN across platforms, and posting their own training content with a branded hashtag. The grand prize stack included a year of BPN supplements, a Bare Blueprint training subscription, and a trip to run alongside Nick at a hosted event.

Results

• 75,000 new email subscribers added to BPN's list
• 3.2x viral coefficient from the referral mechanic
• 38% lift in supplement launch revenue vs. prior drop
• 18,000+ user-generated training posts with branded hashtag
• 2.1x increase in Bare Blueprint program sign-ups

Challenge

Unleash the Power Within is Tony Robbins' flagship multi-day event. The team needed registered attendees to prepare before the virtual March 2022 edition, participate visibly during it, and stay connected afterwards, rather than showing up passively and disappearing after the final day.

Solution

A 'Massive Action Tracker' on win.tonyrobbins.com. Attendees signed up to track their UPW journey and earned points for each step: joining the event's Facebook Group and Telegram channel, completing Power Prep, attending Fast Start sessions, posting board-break and journey videos with event hashtags, and sharing the next UPW on the final day. Reaching 500 points automatically unlocked Tony's Ultimate Achiever Toolkit, and every action earned more entries into draws for Date With Destiny and Life Mastery tickets ($4,495 each), Results Coaching sessions and an Inner Circle membership.

Results

• 11,386 sign-ups in two weeks, 10,625 with a confirmed email
• 5,907 people completed 36,953 tracked actions
• 4,156 attendees reached the 500-point toolkit reward
• 4,839 joined the event Facebook Group and 4,628 joined the Telegram channel
• 2,119 board-break videos shared on Day 1, and 1,598 attendees shared the next UPW on Day 4