[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-case-study-may-flowers-1000-goodies-campaign":3,"contest.bonusActions.publicList-US3Jg70dYX":81},{"status":4,"id":5,"userId":6,"teamId":7,"metaDescription":8,"metaTitle":9,"metaFeaturedImage":10,"metaFavicon":10,"contestDesignJson":11,"prizes":48,"startDate":49,"endDate":50,"timezone":51,"isEvergreen":33,"bonusActions":52,"migratedHelloContestId":53,"mode":54,"toolType":53,"pointEarningEnabled":31,"referralDestination":55,"customReferralUrl":10,"customEventName":53,"customReferralMessages":33,"referralMessageTemplate":10,"referralEmailGatingEnabled":33,"referralAllowedEmails":53,"signupAdvocatePoints":56,"signupFriendPoints":57,"signupAdvocateRewardId":53,"signupFriendRewardId":53,"referralPurchaseAdvocatePoints":44,"referralPurchaseFriendPoints":44,"referralPurchaseAdvocateRewardId":53,"referralPurchaseFriendRewardId":53,"directPurchasePoints":44,"directPurchasePointsType":58,"signupAdvocateCommission":44,"signupFriendCommission":44,"referralPurchaseAdvocateCommission":44,"referralPurchaseFriendCommission":44,"purchaseCommissionRate":44,"purchaseCommissionType":59,"commissionManualReviewEnabled":33,"enableTwoWayRewards":33,"enablePurchaseRewards":33,"enableDirectPurchaseRewards":33,"enableSignupRewards":33,"signupAdvocateRewardPoints":44,"signupFriendRewardPoints":44,"signupAdvocateRewardId_old":53,"signupFriendRewardId_old":53,"externalTrackingEnabled":33,"trackingScriptId":10,"purchaseTrackingMethod":53,"signupTrackingMethod":53,"signupWebhookEnabled":33,"signupWebhookUrl":53,"signupWebhookSecret":53,"scriptLastSeenAt":53,"scriptLastSeenUrl":53,"embedUrl":53,"slug":60,"enableConfirmationEmail":31,"confirmationEmailFrom":61,"confirmationEmailContact":62,"confirmationEmailSubject":63,"confirmationEmailCompanyName":64,"confirmationEmailAddress1":65,"confirmationEmailCity":66,"confirmationEmailState":67,"confirmationEmailCountry":68,"confirmationEmailContent":69,"confirmationEmailLogo":10,"googleAnalyticsPixel":10,"gtmTagId":10,"facebookPixel":70,"facebookCapiEnabled":33,"facebookCapiAccessToken":10,"facebookCapiTestEventCode":10,"locale":71,"copyOverridesJson":53,"customLocales":53,"termsOfService":72,"privacyPolicy":73,"customDomain":10,"preventTempEmails":31,"disableIpRestriction":33,"skipVerification":33,"caseStudyTitle":74,"caseStudyContent":75,"caseStudyGeneratedAt":76,"caseStudySlug":77,"deletedAt":53,"isExpired":31,"team":78},"ACTIVE","cmo06zr290frgmiewosj8t1i0","cmed86dou0000h5knfui5dddg","cmjx5w2vn1qbuvjywc41mfo1y","This month, we are picking one lucky winner to win over $1000 in goodies! ","May Flowers Giveaway","",{"titleHtml":12,"descriptionHtml":13,"contestcontentHtml":14,"embedformHtml":15,"thank_you_text":16,"headline_font_family":17,"text_font_family":17,"header_text_color":18,"header_overlay_color":19,"body_text_color":20,"body_bg_color":19,"body_border_color":10,"body_border_width":21,"button_color":20,"button_text_color":22,"rounded_style":23,"gradientColorOne":19,"gradientColorTwo":24,"header_background_image":10,"header_background_image_opacity":21,"header_video":10,"logo":25,"logo_size":26,"hero_logos":27,"hero_logos_label":10,"welcome_video":28,"thank_you_video":29,"welcome_message":30,"showReferFriend":31,"showBonusActions":31,"showPrizes":31,"showTiers":31,"showRewards":31,"rewards_display":32,"showLeaderboard":33,"showCountdown":31,"showVideo":31,"showSectionLabels":31,"showWelcomeMessage":31,"headerGradient":33,"showAmbientGlow":31,"ambient_glow_color":10,"hidePoweredBy":33,"entry_methods":34,"custom_signup_fields":35,"signup_button_text":36,"signin_button_text":37,"show_marketing_checkbox":33,"marketing_checkbox_text":38,"show_toc_checkbox":31,"toc_checkbox_text":39,"layout":40,"body_columns":41,"button_style":42,"button_shape":43,"button_outline_color":10,"button_border_width":44,"button_bg_opacity":21,"card_style":45,"theme":46,"ugcBonusActionIds":47},"\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmnn8lpfq0mjwfzjyb6evzia5\u002Fed13e84c-d822-4e61-a9a9-65912d6baf8d.png\">\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","\u003Ch1>\u003Cspan style=\"color: rgb(0, 159, 75);\">April showers bring May flowers and we´re spreading the love\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp class=\"tiptap-hide\">\u003C\u002Fp>","\u003Ch3 style=\"text-align: center;\">\u003Cspan style=\"color: rgb(6, 130, 102);\">\u003Cstrong>Think creamy body butters, scrubs that’ll have you glowing, and bath bombs that are like a \u003Cem>hug from the inside out\u003C\u002Fem>. Get ready to chill, glow, and \u003Cem>uplift\u003C\u002Fem> in the most \u003Cem>natural\u003C\u002Fem> way possible.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmnn8lpfq0mjwfzjyb6evzia5\u002Fef00442e-f80f-4666-a3a9-dd634388aedd.gif\">\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(6, 130, 102);\">* Best of all, there is no purchase necessary. Simply sign up below and enter our free contest! We pick the winner at the end of May!\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmnn8lpfq0mjwfzjyb6evzia5\u002F4b37e084-f8ff-48a7-b882-7e566750958b.png\">\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmnn8lpfq0mjwfzjyb6evzia5\u002F6a2d16b3-cb75-44a1-b38c-df9c4d38be17.png\">\u003C\u002Fp>\u003Ch3 style=\"text-align: center;\">\u003Cspan style=\"color: rgb(6, 130, 102);\">\u003Cstrong>🏆 Multiple ways to win prizes!\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp class=\"tiptap-hide\">\u003C\u002Fp>","\u003Cform action='\u002Fsubmit-entry' method='post'>\u003Clabel for='email'>Enter your email to participate:\u003C\u002Flabel>\u003Cinput type='email' id='email' name='email' required>\u003Cbutton type='submit'>Join Now\u003C\u002Fbutton>\u003C\u002Fform>","\u003Cp>Thank you for entering our giveaway! We appreciate your participation and wish you the best of luck. Stay tuned for the announcement of winners.\u003C\u002Fp>","Roboto, sans-serif","#009f4b","#abf2da","#068266",1,"#ffffff","md","#869f77","https:\u002F\u002Fcdn.shopgrowhouse.io\u002Fwp-content\u002Fuploads\u002F2019\u002F06\u002FTheGlowHouse_logo_vertical_black-1-1-100x100.png","small",[],"https:\u002F\u002Fexample.com\u002Fwelcome-video.mp4","https:\u002F\u002Fexample.com\u002Fthank-you-video.mp4","\u003Cp>👉 Complete the actions below to unlock prizes.\u003Cbr>👉Purchasing from shopgrowhouse.io during this period will award you an additional raffle ticket for the Grand Prize!\u003Cbr>👉 The more points you have, the higher your chance of winning.\u003Cbr>👉  Winners will be drawn after Feb 14th!\u003C\u002Fp>",true,"stacked",false,{"Email":31,"Gmail":31,"Phone":31,"Discord":31},[],"Join Now","Or sign in!","I would like to receive marketing communications and updates about similar contests and promotions.","I agree to the Terms and Conditions and Privacy Policy.","top-down","1","solid","inherit",0,"bordered","dark",[],[],["Date","2026-04-28T07:03:00.000Z"],["Date","2026-05-31T23:59:00.000Z"],"UTC",[],null,"viral","contest",10,5,"flat","percent","May Flower Giveaway","support@growhouse.ca","info@transactional.blitzrocket.com","\"Welcome to the May Flowers Campaign, {name}! Let's Grow Together with The Grow House\"","The Grow House","123 Company Street","City","State","Country","\u003Cp>Dear {name},\u003C\u002Fp>\n\n\u003Cp>Thank you so much for entering our \"May Flowers\" campaign. We are thrilled to have you on board! Your participation has brought us one step closer to picking that lucky winner who will walk away with over $1000 in goodies from The Grow House.\u003C\u002Fp>\n\n\u003Cp>We understand your enthusiasm and eagerness to win. But, did you know you can increase your chances of winning? Yes, it's true! By sharing your unique {referral_link} with your friends, you can earn bonus entries. The more people you refer, the higher your chances of winning. So, what are you waiting for? Start sharing now!\u003C\u002Fp>\n\n\u003Cp>Additionally, you can visit your {entry_link} to complete more actions and boost your chances even further. Every action you take is another opportunity to win.\u003C\u002Fp>\n\n\u003Cp>Once again, thank you for joining our campaign. Good luck, and may the best green thumb win!\u003C\u002Fp>\n\n\u003Cp>Warm regards,\u003Cbr\u002F>The Grow House Team\u003C\u002Fp>","504903494036225","en","\u003Ch1>Terms of Service\u003C\u002Fh1>\u003Cp>By entering this contest, you agree to be bound by these Terms of Service. This contest is operated by the contest organizer and is subject to all applicable laws and regulations.\u003C\u002Fp>\u003Ch2>Eligibility\u003C\u002Fh2>\u003Cp>To be eligible to participate in this contest, you must:\u003C\u002Fp>\u003Cul>\u003Cli>Be at least 18 years of age or the legal age of majority in your jurisdiction\u003C\u002Fli>\u003Cli>Be a legal resident of an eligible country where contests are permitted\u003C\u002Fli>\u003Cli>Provide accurate and complete information when registering\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How to Enter\u003C\u002Fh2>\u003Cp>Entry into the contest is free and can be made by completing the registration form and any required actions as specified in the contest details.\u003C\u002Fp>\u003Ch2>Prize Selection\u003C\u002Fh2>\u003Cp>Winners will be selected according to the method specified in the contest details. Winners will be notified via email within 7 days of selection.\u003C\u002Fp>","\u003Ch1>Privacy Policy\u003C\u002Fh1>\u003Cp>This Privacy Policy describes how we collect, use, and protect your personal information when you participate in our contest.\u003C\u002Fp>\u003Ch2>Information We Collect\u003C\u002Fh2>\u003Cp>We collect the following types of information:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Personal Information:\u003C\u002Fstrong> Name, email address, phone number, and mailing address\u003C\u002Fli>\u003Cli>\u003Cstrong>Contest Entry Data:\u003C\u002Fstrong> Information submitted as part of your contest entry\u003C\u002Fli>\u003Cli>\u003Cstrong>Technical Information:\u003C\u002Fstrong> IP address, browser type, device information, and usage data\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How We Use Your Information\u003C\u002Fh2>\u003Cp>We use your information to:\u003C\u002Fp>\u003Cul>\u003Cli>Administer the contest and verify eligibility\u003C\u002Fli>\u003Cli>Contact winners and arrange prize delivery\u003C\u002Fli>\u003Cli>Prevent fraud and ensure contest integrity\u003C\u002Fli>\u003Cli>Comply with legal obligations\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Data Security\u003C\u002Fh2>\u003Cp>We implement appropriate measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.\u003C\u002Fp>","Case Study: May Flowers $1000 Goodies Campaign","\u003Ch2>Campaign Overview\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>May Flowers\u003C\u002Fstrong> launched the \u003Cstrong>May Flowers $1000+ goodies campaign\u003C\u002Fstrong> as a month-long viral marketing campaign designed to turn attention into measurable audience growth. Positioned in a regulated, high-consideration category (CBD, pre-rolls, and niche collections like “Magic”), May Flowers uses contest marketing strategy mechanics to reduce friction for first-time shoppers while still pushing participants into high-intent brand touchpoints: product pages, the blog, and social channels.\u003C\u002Fp>\n\u003Cp>The core offer is straightforward: \u003Cstrong>one lucky winner receives over $1,000 in goodies\u003C\u002Fstrong>. This prize choice is strategically aligned with basket-building behavior—rather than a single hero product, the campaign frames May Flowers as a “try more, discover more” brand. That supports broader product education and cross-category sampling, which is especially valuable when consumers are comparing effects, formats, and price tiers.\u003C\u002Fp>\n\u003Cp>From an \u003Cstrong>email list growth\u003C\u002Fstrong> and demand generation perspective, the campaign’s design emphasizes multiple micro-conversions (visits, follows, subscriptions, and first purchase) rather than relying on a single entry path. This approach is a practical giveaway marketing strategy for brands that need both \u003Cstrong>top-of-funnel reach\u003C\u002Fstrong> and \u003Cstrong>mid-funnel product exploration\u003C\u002Fstrong>—without depending on two-way referral rewards.\u003C\u002Fp>\n\n\u003Ch2>Campaign Strategy\u003C\u002Fh2>\n\u003Cp>May Flowers built this viral contest campaign around \u003Cstrong>point-weighted bonus actions\u003C\u002Fstrong> that map neatly to the customer journey: discovery (site visits), trust-building (content consumption), community (social follows), and revenue (first purchase). Instead of using two-way referral rewards (explicitly not enabled here), the campaign leans on \u003Cstrong>attention routing\u003C\u002Fstrong>—sending entrants to specific collections and brand channels that increase familiarity and future conversion likelihood.\u003C\u002Fp>\n\u003Cp>The prize—“over $1000 in goodies”—does two things well. First, it creates a strong value anchor that justifies multiple actions. Second, it supports a “sampling” narrative: entrants imagine trying different collections (CBD, budget buds, Magic), making the campaign feel personalized even though the prize is singular.\u003C\u002Fp>\n\u003Cp>Key mechanics and tactics used in this campaign include:\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Collection discovery incentives\u003C\u002Fstrong> (CBD collection, Magic collection, budget buds) to expose entrants to category breadth.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Commerce-triggered action\u003C\u002Fstrong>: “3 FREE Pre-Rolls with your first purchase!” (500 points) to drive first-order conversion.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Content marketing loop\u003C\u002Fstrong>: “Checkout our blog!” (100 points) to deepen education and support SEO-assisted retargeting.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Multi-platform social growth\u003C\u002Fstrong>: Instagram, X, Facebook, Pinterest follows plus YouTube subscription to diversify owned audiences.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Site engagement tasks\u003C\u002Fstrong>: “Check out our shop!” (100 points) and additional collection visits to increase product page exposure.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Notably, May Flowers assigns the highest point value to the purchase-based action (500 points), making the campaign intentionally \u003Cstrong>conversion-weighted\u003C\u002Fstrong>. Meanwhile, discovery actions (50–100 points) create low-friction entry stacking—participants can quickly accumulate points while being routed through key pages.\u003C\u002Fp>\n\n\u003Ch2>Viral Mechanics & Growth Engine\u003C\u002Fh2>\n\u003Cp>Even without a formal referral program strategy (two-way referral rewards are disabled), May Flowers still creates an organic spread effect through \u003Cstrong>social proof accumulation\u003C\u002Fstrong> and network distribution across platforms. Each social action increases visible follower counts, engagement velocity, and algorithmic credibility—making future posts perform better and indirectly pulling in new entrants.\u003C\u002Fp>\n\u003Cp>Here’s how each bonus action functions inside the campaign’s viral loop:\u003C\u002Fp>\n\u003Ch3>Social media growth actions (top-of-funnel distribution)\u003C\u002Fh3>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Follow on Instagram (30 points)\u003C\u002Fstrong>: Low barrier, high value. Instagram is typically the highest-intent discovery surface for lifestyle and product brands. Even at 30 points, it’s a “quick win” action that increases audience retargeting pools.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Follow on X\u002FTwitter (30 points)\u003C\u002Fstrong>: Supports real-time announcements, winner updates, and topical content distribution. It also adds credibility for a brand operating in a category where trust signals matter.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Visit us on Facebook (50 points)\u003C\u002Fstrong>: Facebook is often strongest for community building, customer service expectations, and paid remarketing. The visit action is a lightweight step that still increases brand familiarity.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Follow on Pinterest (50 points)\u003C\u002Fstrong>: Pinterest audiences skew toward planning and discovery; following here supports evergreen product discovery and a long-tail SEO-adjacent channel where boards can continue driving traffic after the campaign ends.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Subscribe on YouTube (50 points)\u003C\u002Fstrong>: This is a long-term compounding asset. YouTube subscribers are durable, and video content can educate users on collections, usage, and brand values—critical for regulated categories.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch3>On-site discovery actions (mid-funnel intent building)\u003C\u002Fh3>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Check out our shop! (100 points)\u003C\u002Fstrong>: A broad “storefront” action that increases the chance of browsing multiple SKUs and collections—useful for pixel firing and remarketing segmentation.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Check out our CBD collection! (100 points)\u003C\u002Fstrong>: Drives focused product discovery for a mainstream category with lower perceived risk—ideal for first-time visitors.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Check out our Magic collection! 🍄 (100 points)\u003C\u002Fstrong>: Creates intrigue and differentiation. This action likely attracts a curiosity-driven audience, which can be nurtured through education content.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Check out our budget buds 🌿 (50 points)\u003C\u002Fstrong>: Price-sensitive entrants are still valuable; this action segments visitors by value orientation and increases conversion odds through accessible options.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Checkout our blog! 📚 (100 points)\u003C\u002Fstrong>: A smart addition for email list building and SEO. Blog visits raise time-on-site, build authority, and support retargeting with content-based audiences.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch3>Revenue-trigger action (bottom-of-funnel conversion)\u003C\u002Fh3>\n\u003Cul>\n  \u003Cli>\u003Cstrong>3 FREE Pre-Rolls with your first purchase! (500 points)\u003C\u002Fstrong>: This is the campaign’s primary growth engine. The incentive is a classic reciprocity play—an immediate reward for conversion—while the high point value signals “this is the action that matters.” It also offsets purchase anxiety, increasing first-order conversion and accelerating LTV by getting customers to experience multiple products.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Put together, the campaign’s viral loop works like this: participants join for the $1,000+ prize, then stack points through fast social and site actions. Those actions increase May Flowers’ visible audience size and content reach (social proof), which improves future post performance and draws in new viewers. Meanwhile, a meaningful subset converts through the first-purchase bonus, creating revenue during the campaign—not just after it.\u003C\u002Fp>\n\n\u003Ch2>Results & Impact\u003C\u002Fh2>\n\u003Cp>As of now, the May Flowers campaign has generated \u003Cstrong>431 entries\u003C\u002Fstrong> across the active window (4\u002F28\u002F2026–5\u002F31\u002F2026). For a campaign structured around multiple optional actions, the entry count is best interpreted as \u003Cstrong>431 engaged participant profiles\u003C\u002Fstrong>—each with potential multi-touch interactions rather than a single page view.\u003C\u002Fp>\n\u003Cp>Because the campaign emphasizes browsing and content actions (100-point site visits and blog checks), the real impact is likely larger than the entry number suggests: increases in on-site sessions, collection page views, and social audience growth. The 500-point purchase action is particularly important—if even a modest portion of entrants choose it, May Flowers effectively uses a viral contest campaign to subsidize customer acquisition through a product-based incentive rather than pure discounting.\u003C\u002Fp>\n\u003Cp>From a community-building lens, 431 entrants represent a meaningful cohort to nurture post-campaign. Entrants who followed on Instagram, subscribed on YouTube, or engaged with the blog can be sequenced into channel-specific education (CBD guides, product comparisons, or “best budget picks”) to extend value beyond the campaign end date.\u003C\u002Fp>\n\n\u003Ch2>Key Takeaways\u003C\u002Fh2>\n\u003Col>\n  \u003Cli>\u003Cstrong>Weight points toward revenue-driving behavior\u003C\u002Fstrong> by making the first-purchase action (500 points) the clear “power move,” as May Flowers did with the free pre-rolls offer.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Use collection-specific actions to shape product discovery\u003C\u002Fstrong>—CBD, Magic, and budget buds are not random links; they intentionally expose entrants to distinct price and interest segments.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Add a content action that supports SEO and trust\u003C\u002Fstrong> (May Flowers’ blog visit at 100 points) to convert curiosity into education—especially important in regulated categories.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Diversify platform growth to reduce dependency\u003C\u002Fstrong> by pairing Instagram\u002FX with Pinterest and YouTube, creating a more resilient owned-audience mix.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Design for “stackable” micro-commitments\u003C\u002Fstrong> using multiple 50–100 point tasks so participants stay active longer and interact with more brand surfaces.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Make the prize a multi-item experience\u003C\u002Fstrong> (“$1000+ in goodies”) so entrants visualize variety, increasing perceived value and motivating deeper engagement across collections.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Ch2>Why This Strategy Works\u003C\u002Fh2>\n\u003Cp>May Flowers’ campaign works because it combines \u003Cstrong>scarcity\u003C\u002Fstrong> (one winner, limited-time window through May 31) with \u003Cstrong>FOMO\u003C\u002Fstrong> (the perception that others are stacking points and improving their odds). The point system taps into goal-gradient behavior: once entrants complete a few easy actions (social follows, shop visits), they’re more likely to continue and “finish the set,” deepening engagement.\u003C\u002Fp>\n\u003Cp>The campaign also leverages \u003Cstrong>reciprocity\u003C\u002Fstrong> through the “3 FREE Pre-Rolls with your first purchase!” mechanic. Instead of asking for a purchase with no immediate payoff, May Flowers gives a tangible reward that reduces risk and increases satisfaction—while still keeping the campaign’s central prize aspirational.\u003C\u002Fp>\n\u003Cp>Finally, the campaign builds \u003Cstrong>social proof\u003C\u002Fstrong> across multiple networks. Each follow and subscription makes May Flowers appear more established, which is crucial for trust in CBD and adjacent categories. Combined with on-site discovery and blog engagement, this giveaway marketing strategy becomes a full-funnel engine: awareness, education, and conversion—powered by a viral contest campaign structure rather than relying solely on referral marketing.\u003C\u002Fp>",["Date","2026-05-12T19:17:54.540Z"],"case-study-may-flowers-1000-goodies-campaign",{"id":7,"name":79,"subdomain":80,"domain":53,"avatarUrl":53},"Grow House","grow-house",[82,93,104,113,123,130,136,143,150,158,167],{"id":83,"contestId":5,"action":84,"icon":85,"iconColor":53,"description":86,"socialMedia":10,"points":87,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":53,"confirmationQuestion":90,"destinationUrl":91,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":92,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0frhmiewu70kikmy","Check out our CBD collection! 💚","fas heart","\u003Cp>Do you love CBD? Did you know we had an amazing array of CBD oils, edibles, topicals, and tinctures? There's no need to buy, but we know you will fall in love! Check out our favorite CBD products! 🌿\u003C\u002Fp>",100,"text","all","What was your favorite product you saw? ","https:\u002F\u002Fshopgrowhouse.io\u002Fproduct-category\u002Fbuy-cbd-online\u002F","custom",{"id":94,"contestId":5,"action":95,"icon":96,"iconColor":53,"description":97,"socialMedia":98,"points":99,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":100,"confirmationQuestion":101,"destinationUrl":102,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":103,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0frimiewit4vgagz","Subscribe to us on YouTube ▶️","fa faYoutube","\u003Cp>Subscribe to our YouTube playlist!\u003C\u002Fp>","YouTube",50,"\u003Cp>Upload a screenshot showing you subscribed to the channel\u003C\u002Fp>","What is your YouTube username (for verification)?","https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCp34tyW7GP8GX3S_SECiuJw\u002Fvideos","preset",{"id":105,"contestId":5,"action":106,"icon":107,"iconColor":53,"description":108,"socialMedia":10,"points":109,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":110,"confirmationQuestion":111,"destinationUrl":112,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":92,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0frjmiew0ritvmrd","3 FREE Pre-Rolls with your first purchase!","fas cannabis","\u003Cp>A gifting season! Get 3 free prerolls on your first purchase! \u003Cbr>\u003Cbr>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Fshopgrowhouse.io\u002Fproduct-category\u002Fpre-rolls\u002F\">https:\u002F\u002Fshopgrowhouse.io\u002Fproduct-category\u002Fpre-rolls\u002F\u003C\u002Fa>\u003C\u002Fp>",500,"\u003Cp>\u003C\u002Fp>","What is your email? ","https:\u002F\u002Fshopgrowhouse.io\u002Fproduct-category\u002Fpre-rolls\u002F",{"id":114,"contestId":5,"action":115,"icon":116,"iconColor":53,"description":117,"socialMedia":118,"points":119,"commissionAmount":53,"confirmationType":120,"uploadMediaType":89,"verificationDirections":121,"confirmationQuestion":53,"destinationUrl":122,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":103,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0frkmiew8bndro76","Follow on Instagram","fa faInstagram","\u003Cp>Follow @shopgrowhouse_ on Instagram\u003C\u002Fp>","Instagram",30,"upload","Upload a screenshot showing you follow the account","https:\u002F\u002Finstagram.com\u002Fshopgrowhouse_",{"id":124,"contestId":5,"action":125,"icon":126,"iconColor":53,"description":127,"socialMedia":128,"points":119,"commissionAmount":53,"confirmationType":10,"uploadMediaType":89,"verificationDirections":121,"confirmationQuestion":53,"destinationUrl":129,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":103,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0frlmiewsz5xsm3u","Follow on X (Twitter)","fa faX","\u003Cp>Follow Growhouse_420 on X\u003C\u002Fp>","X","https:\u002F\u002Fx.com\u002FTheGrowHouse_ca",{"id":131,"contestId":5,"action":132,"icon":133,"iconColor":53,"description":134,"socialMedia":10,"points":87,"commissionAmount":53,"confirmationType":10,"uploadMediaType":89,"verificationDirections":110,"confirmationQuestion":53,"destinationUrl":135,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":92,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0frmmiewg3o7uin8","Check out our shop!","fas shop","\u003Cp>Come on in, browse around. Did you know you can a free gram with your purchase? \u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cstrong>All Products grown in BC\u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Free Shipping on orders over $150\u003C\u002Fstrong>\u003C\u002Fp>","https:\u002F\u002Fshopgrowhouse.io\u002F",{"id":137,"contestId":5,"action":138,"icon":139,"iconColor":53,"description":140,"socialMedia":10,"points":87,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":53,"confirmationQuestion":141,"destinationUrl":142,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":92,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0frnmiewfistl9ex","Checkout our blog! 📚 ","fas book","\u003Cp>Read our daily blogs! Subscribe to our newsletter for news and more!\u003C\u002Fp>","Which was your favorite blog post?","https:\u002F\u002Fshopgrowhouse.io\u002Fnews-feed\u002F",{"id":144,"contestId":5,"action":145,"icon":146,"iconColor":53,"description":147,"socialMedia":10,"points":99,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":110,"confirmationQuestion":148,"destinationUrl":149,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":92,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2f0fromiewh6x89l5f","Check out our budget buds 🌿","fab pagelines","\u003Cp>The best prices on the best products.\u003C\u002Fp>","What's your fav bud?","https:\u002F\u002Fshopgrowhouse.io\u002Fproduct-category\u002Fbudget-buds\u002F",{"id":151,"contestId":5,"action":152,"icon":153,"iconColor":53,"description":154,"socialMedia":155,"points":99,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":110,"confirmationQuestion":156,"destinationUrl":157,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":92,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2g0frpmiew8htaaw1k","Follow us on Pinterest","fab pinterest","\u003Cp>Follow us on Pinterest! give us a like!\u003C\u002Fp>","Pinterest","What is your Pinterest username (to verify your follow)?","https:\u002F\u002Fwww.pinterest.ca\u002Fgrowhousesms\u002F",{"id":159,"contestId":5,"action":160,"icon":161,"iconColor":53,"description":162,"socialMedia":163,"points":99,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":164,"confirmationQuestion":165,"destinationUrl":166,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":103,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2g0frqmiewjtgv2xmu","Visit us on Facebook! 👋","fa faFacebook","\u003Cp>Check us out on Facebook! Keep up with the latest updates and all the best deals!\u003C\u002Fp>","Facebook","\u003Cp>Upload a screenshot showing you follow the page\u003C\u002Fp>","What is your Facebook username?","https:\u002F\u002Fwww.facebook.com\u002Fprofile.php?id=100095409390696",{"id":168,"contestId":5,"action":169,"icon":170,"iconColor":53,"description":171,"socialMedia":10,"points":87,"commissionAmount":53,"confirmationType":88,"uploadMediaType":89,"verificationDirections":110,"confirmationQuestion":90,"destinationUrl":172,"appStoreUrl":53,"playStoreUrl":53,"apiVerificationUrl":53,"presetOrCustom":92,"order":44,"isRepeatableDaily":33,"requiresManualReview":33,"hasApiVerificationSecret":33,"verificationPhrase":53},"cmo06zr2g0frrmiewseu4elut","Check out our Magic collection! 🍄","fas brain","\u003Cp>Take care of mind, body and soul with microdosing.  💆🍄\u003C\u002Fp>","https:\u002F\u002Fshopgrowhouse.io\u002Fproduct-category\u002Fmagic-mushrooms\u002F"]