[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-case-study-divine-luxury-chocolate-mini-eggs-campaign":3,"contest.bonusActions.publicList-G0y65UGLwr":114,"case-study-related-case-study-divine-luxury-chocolate-mini-eggs-campaign":123},{"status":4,"id":5,"userId":6,"teamId":7,"metaDescription":8,"metaTitle":9,"metaFeaturedImage":10,"metaFavicon":11,"contestDesignJson":12,"prizes":48,"startDate":49,"endDate":50,"timezone":51,"isEvergreen":32,"bonusActions":52,"migratedHelloContestId":86,"mode":87,"toolType":86,"pointEarningEnabled":30,"referralDestination":88,"customReferralUrl":11,"customEventName":86,"customReferralMessages":32,"referralMessageTemplate":11,"referralEmailGatingEnabled":32,"referralAllowedEmails":86,"signupAdvocatePoints":89,"signupFriendPoints":90,"signupAdvocateRewardId":86,"signupFriendRewardId":86,"referralPurchaseAdvocatePoints":44,"referralPurchaseFriendPoints":44,"referralPurchaseAdvocateRewardId":86,"referralPurchaseFriendRewardId":86,"directPurchasePoints":44,"directPurchasePointsType":91,"signupAdvocateCommission":44,"signupFriendCommission":44,"referralPurchaseAdvocateCommission":44,"referralPurchaseFriendCommission":44,"purchaseCommissionRate":44,"purchaseCommissionType":92,"commissionManualReviewEnabled":32,"enableTwoWayRewards":32,"enablePurchaseRewards":32,"enableDirectPurchaseRewards":32,"enableSignupRewards":32,"signupAdvocateRewardPoints":44,"signupFriendRewardPoints":44,"signupAdvocateRewardId_old":86,"signupFriendRewardId_old":86,"externalTrackingEnabled":32,"trackingScriptId":11,"purchaseTrackingMethod":86,"signupTrackingMethod":86,"signupWebhookEnabled":32,"signupWebhookUrl":86,"signupWebhookSecret":86,"scriptLastSeenAt":86,"scriptLastSeenUrl":86,"embedUrl":86,"slug":93,"enableConfirmationEmail":32,"confirmationEmailFrom":94,"confirmationEmailContact":95,"confirmationEmailSubject":96,"confirmationEmailCompanyName":97,"confirmationEmailAddress1":98,"confirmationEmailCity":99,"confirmationEmailState":100,"confirmationEmailCountry":101,"confirmationEmailContent":102,"confirmationEmailLogo":103,"googleAnalyticsPixel":11,"gtmTagId":11,"facebookPixel":11,"facebookCapiEnabled":32,"facebookCapiAccessToken":11,"facebookCapiTestEventCode":11,"locale":104,"copyOverridesJson":86,"customLocales":86,"termsOfService":105,"privacyPolicy":106,"customDomain":11,"preventTempEmails":30,"disableIpRestriction":32,"skipVerification":30,"caseStudyTitle":107,"caseStudyContent":108,"caseStudyGeneratedAt":109,"caseStudySlug":110,"deletedAt":86,"isExpired":30,"team":111,"confirmedEntries":113},"ACTIVE","cmrp0rh5s02yu12zkt2cghg6q","cmhanc51807c3rjnajqi8ka1m","cmhanfrcn07corjnayxumpgsd","Enter for a chance to win 10 boxes of Luxury Mini Eggs —delicious chocolate treats made for sharing, or savouring yourself. Free to enter!\n","Win 10 boxes of Divine Luxury Chocolate Mini Eggs","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Fc2bdedfb-587c-47f8-8abb-24584e46f323.jpg","",{"titleHtml":13,"descriptionHtml":14,"contestcontentHtml":15,"embedformHtml":16,"thank_you_text":17,"headline_font_family":18,"text_font_family":18,"header_text_color":19,"header_overlay_color":20,"body_text_color":19,"body_bg_color":20,"body_border_color":11,"body_border_width":21,"button_color":19,"button_text_color":20,"rounded_style":22,"header_background_image":23,"header_background_image_opacity":24,"header_video":11,"logo":25,"logo_size":26,"title_size":27,"hero_logos":28,"hero_logos_label":11,"welcome_video":11,"thank_you_video":11,"welcome_message":29,"showReferFriend":30,"showBonusActions":30,"showPrizes":30,"showTiers":30,"showRewards":30,"rewards_display":31,"showLeaderboard":32,"showCountdown":30,"showVideo":30,"showSectionLabels":30,"showWelcomeMessage":32,"headerGradient":30,"showAmbientGlow":30,"ambient_glow_color":11,"hidePoweredBy":32,"entry_methods":33,"custom_signup_fields":34,"signup_button_text":35,"signin_button_text":36,"show_marketing_checkbox":30,"marketing_checkbox_text":37,"show_toc_checkbox":30,"toc_checkbox_text":38,"layout":39,"contentGateImageLayout":40,"body_columns":41,"button_style":42,"button_shape":43,"button_outline_color":11,"button_border_width":44,"button_bg_opacity":21,"card_style":45,"theme":46,"ugcBonusActionIds":47},"\u003Cp>\u003Cstrong>Win 1 month's worth of Fairtrade chocolate\u003C\u002Fstrong>🍫\u003C\u002Fp>","\u003Cp>This August, we're teaming up with Olio to offer 10 lucky winners \u003Cstrong>10 boxes of Luxury Mini Eggs \u003C\u002Fstrong>—delicious chocolate treats made for sharing, or savouring yourself. Because we both think good chocolate should be enjoyed all year round (no matter what shape or size.)\u003C\u002Fp>\u003Cp>What you'll win:\u003C\u002Fp>\u003Cp>5 x boxes of \u003Cstrong>Milk Chocolate Mini Eggs with Smooth Caramel\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>5 x boxes of \u003Cstrong>Milk Chocolate Mini Eggs with Hazelnut Praline\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>👉 Click “Enter Now” below for your chance to win!\u003C\u002Fp>","\u003Ch2>About the Giveaway\u003C\u002Fh2>\u003Cp>\u003Cstrong>10 winners\u003C\u002Fstrong> will each receive \u003Cstrong>10 boxes of Luxury Chocolate Mini Eggs\u003C\u002Fstrong>—delicious chocolate treats made for sharing, or savouring yourself.\u003C\u002Fp>\u003Ch2>How to Enter\u003C\u002Fh2>\u003Col>\u003Cli>\u003Cp>Complete the entry form with your email.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Confirm eligibility and accept the terms.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Add or request one non-food item (or more!) on the Olio app \u003Cspan>between now and the 31st August\u003Cem> \u003C\u002Fem>\u003C\u002Fspan> - and you're in!\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Ch2>How It Works\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Entry period:\u003C\u002Fstrong> Open while the giveaway is live on this page.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Winner selection:\u003C\u002Fstrong> 10 winners will be selected at random from eligible entries.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Notification:\u003C\u002Fstrong> Winners will be contacted via the email provided.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Delivery:\u003C\u002Fstrong> Prizes will be shipped to the winners (details collected after selection).\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Good to Know\u003C\u002Fh2>\u003Cp>\u003Cstrong>No purchase necessary.\u003C\u002Fstrong> One entry per person unless otherwise stated. Please ensure your email is accurate so we can reach you if you win.\u003C\u002Fp>\u003Cp>By entering, you confirm you meet any local eligibility requirements and agree to be contacted regarding the giveaway. This promotion is not sponsored, endorsed, or administered by any social platform.\u003C\u002Fp>","\u003Cform class=\"giveaway-form\" method=\"post\" action=\"#\" aria-label=\"Luxury Mini Eggs Giveaway Entry Form\">\n  \u003Cdiv class=\"form-row\">\n    \u003Clabel for=\"firstName\">First name\u003C\u002Flabel>\n    \u003Cinput id=\"firstName\" name=\"firstName\" type=\"text\" autocomplete=\"given-name\" required \u002F>\n  \u003C\u002Fdiv>\n  \u003Cdiv class=\"form-row\">\n    \u003Clabel for=\"email\">Email address\u003C\u002Flabel>\n    \u003Cinput id=\"email\" name=\"email\" type=\"email\" autocomplete=\"email\" required \u002F>\n  \u003C\u002Fdiv>\n  \u003Cdiv class=\"form-row\">\n    \u003Clabel class=\"checkbox\">\n      \u003Cinput id=\"terms\" name=\"terms\" type=\"checkbox\" required \u002F>\n      \u003Cspan>I agree to the giveaway terms and confirm I’m eligible to enter.\u003C\u002Fspan>\n    \u003C\u002Flabel>\n  \u003C\u002Fdiv>\n  \u003Cbutton type=\"submit\" class=\"cta-button\">Enter to Win\u003C\u002Fbutton>\n  \u003Cp class=\"form-note\">No purchase necessary. Winners will be contacted by email.\u003C\u002Fp>\n\u003C\u002Fform>","\u003Csection class=\"thank-you\">\n  \u003Ch2>Thank you for entering!\u003C\u002Fh2>\n  \u003Cp>Your entry is confirmed. We’ll contact the winners via email—keep an eye on your inbox (and your spam folder, just in case). Good luck, and thanks for joining our Luxury Mini Eggs giveaway!\u003C\u002Fp>\n\u003C\u002Fsection>","Roboto, sans-serif","#153820","#fff1e3",1,"md","https:\u002F\u002Fcdn.shopify.com\u002Fs\u002Ffiles\u002F1\u002F0900\u002F1205\u002F7929\u002Ffiles\u002Fhighres_32.jpg?v=1771849904",0.5,"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F1bdf96a5-085e-4dab-bebf-d27f9e0c1c73.png","xlarge","large",[],"\u003Ch2>Welcome to our giveaway!\u003C\u002Fh2>\u003Cp>Thanks for entering! Complete the bonus actions below to earn extra entries and boost your chances of winning. Good luck!\u003C\u002Fp>",true,"stacked",false,{"Email":30,"Gmail":32,"Phone":32,"Discord":32},[],"Enter Now","Or sign in!","I would like to sign up to the Olio and Divine Chocolate email marketing lists.","I agree to the Terms and Conditions and Privacy Policy.","top-down","top","2","solid","rounded",0,"bordered","light",[],[],["Date","2026-07-17T14:09:43.000Z"],["Date","2026-08-30T23:00:00.000Z"],"Europe\u002FLondon",[53,65,75],{"id":54,"icon":55,"order":44,"action":56,"points":57,"description":58,"social_media":59,"destination_url":60,"preset_or_custom":61,"confirmation_type":62,"isRepeatableDaily":32,"requiresManualReview":32,"confirmation_question":63,"verification_directions":64},"cmrp0rh5y02yv12zk5nymqybv","fa faInstagram","Follow on Instagram",15,"Follow @divinechocolateuk on Instagram","Instagram","https:\u002F\u002Finstagram.com\u002Fdivinechocolateuk","preset","text","What's your Instagram handle?","Upload a screenshot showing you follow the account",{"id":66,"icon":67,"order":21,"action":68,"points":69,"description":70,"social_media":71,"destination_url":72,"preset_or_custom":61,"confirmation_type":73,"isRepeatableDaily":32,"requiresManualReview":32,"verification_directions":74},"cmrp0rh5y02yw12zky1jq2tly","fa faFacebook","Like on Facebook",30,"Like Divine Chocolate  on Facebook","Facebook","https:\u002F\u002Ffacebook.com\u002FDivine Chocolate ","upload","Upload a screenshot showing you liked the page",{"id":76,"icon":77,"order":78,"action":79,"points":80,"description":81,"social_media":82,"destination_url":83,"preset_or_custom":84,"confirmation_type":73,"isRepeatableDaily":32,"requiresManualReview":32,"verification_directions":85},"cmrp1adro031612zkxs0gdjdd","fas external-link-alt",2,"Use the Olio app",200,"\u003Cp>Add or request a listing on the Olio app in August. \u003C\u002Fp>","Website","https:\u002F\u002Folioapp.com\u002Fen\u002F","custom","\u003Cp>Upload a screenshot of your listing or the listing that you've requested. \u003C\u002Fp>",null,"viral","contest",10,5,"flat","percent","olio","no-reply@transactional.blitzrocket.com","info@transactional.blitzrocket.com","Subject: \"{name}, you're officially in the Divinechocolate Mini Eggs Campaign!\"","Divine Chocolate","123 Company Street","City","State","Country","\u003Cp>Dear {name},\u003C\u002Fp>\u003Cp>Thank you so much for entering our \"Win 10 Free Luxury Mini Eggs!\" campaign. We're thrilled to have you on board and we can't wait to see if you're one of the lucky winners! These beautifully crafted, premium mini eggs are perfect for gifting or indulging, and we're delighted to offer you this chance to win.\u003C\u002Fp>\u003Cp>We believe that the fun shouldn't stop here. To heighten the excitement, we've included a unique referral link just for you: {referral_link}. By sharing this link with your friends, you can earn bonus entries into the campaign. The more the merrier, right?\u003C\u002Fp>\u003Cp>To check your entry status and complete further actions, please visit your unique entry link: {entry_link}. Remember, each action you complete increases your chances of winning!\u003C\u002Fp>\u003Cp>Thanks again for joining our campaign. We're excited to see where this journey takes us. Good luck, {name}!\u003C\u002Fp>\u003Cp>Your friends at Divinechocolate,\u003C\u002Fp>","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F54d268a1-4403-45e1-b945-0cba4bae098a.png","en","\u003Ch1>Terms of Service\u003C\u002Fh1>\n\u003C!--[if gte mso 9]>\u003Cxml>\n \u003Co:OfficeDocumentSettings>\n  \u003Co:AllowPNG\u002F>\n \u003C\u002Fo:OfficeDocumentSettings>\n\u003C\u002Fxml>\u003C![endif]-->\n\u003C!--[if gte mso 9]>\u003Cxml>\n \u003Cw:WordDocument>\n  \u003Cw:View>Normal\u003C\u002Fw:View>\n  \u003Cw:Zoom>0\u003C\u002Fw:Zoom>\n  \u003Cw:TrackMoves>false\u003C\u002Fw:TrackMoves>\n  \u003Cw:TrackFormatting\u002F>\n  \u003Cw:PunctuationKerning\u002F>\n  \u003Cw:ValidateAgainstSchemas\u002F>\n  \u003Cw:SaveIfXMLInvalid>false\u003C\u002Fw:SaveIfXMLInvalid>\n  \u003Cw:IgnoreMixedContent>false\u003C\u002Fw:IgnoreMixedContent>\n  \u003Cw:AlwaysShowPlaceholderText>false\u003C\u002Fw:AlwaysShowPlaceholderText>\n  \u003Cw:DoNotPromoteQF\u002F>\n  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Name=\"List 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Bullet 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Bullet 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Bullet 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Bullet 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Number 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Number 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Number 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Number 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"10\" QFormat=\"true\" Name=\"Title\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Closing\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Signature\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"1\" SemiHidden=\"true\"\n   UnhideWhenUsed=\"true\" Name=\"Default Paragraph Font\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text Indent\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Continue\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Continue 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Continue 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Continue 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"List Continue 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Message Header\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"11\" QFormat=\"true\" Name=\"Subtitle\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Salutation\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Date\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text First Indent\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text First Indent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Note Heading\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text Indent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Body Text Indent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Block Text\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Hyperlink\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"FollowedHyperlink\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"22\" QFormat=\"true\" Name=\"Strong\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"20\" QFormat=\"true\" Name=\"Emphasis\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Document Map\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Plain Text\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"E-mail Signature\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Top of Form\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Bottom of Form\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Normal (Web)\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Acronym\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Address\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Cite\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Code\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Definition\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Keyboard\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Preformatted\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Sample\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Typewriter\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"HTML Variable\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Normal Table\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"annotation subject\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"No List\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Outline List 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Outline List 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Outline List 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Simple 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Simple 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Simple 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Classic 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Classic 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Classic 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Classic 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Colorful 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Colorful 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Colorful 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Columns 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Columns 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Columns 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Columns 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Columns 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 7\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Grid 8\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 7\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table List 8\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table 3D effects 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table 3D effects 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table 3D effects 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Contemporary\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Elegant\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Professional\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Subtle 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Subtle 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Web 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Web 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Web 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Balloon Text\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"39\" Name=\"Table Grid\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Table Theme\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" Name=\"Placeholder Text\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"1\" QFormat=\"true\" Name=\"No Spacing\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" Name=\"Revision\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"34\" QFormat=\"true\"\n   Name=\"List Paragraph\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"29\" QFormat=\"true\" Name=\"Quote\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"30\" QFormat=\"true\"\n   Name=\"Intense Quote\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"19\" QFormat=\"true\"\n   Name=\"Subtle Emphasis\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"21\" QFormat=\"true\"\n   Name=\"Intense Emphasis\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"31\" QFormat=\"true\"\n   Name=\"Subtle Reference\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"32\" QFormat=\"true\"\n   Name=\"Intense Reference\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"33\" QFormat=\"true\" Name=\"Book Title\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"37\" SemiHidden=\"true\"\n   UnhideWhenUsed=\"true\" Name=\"Bibliography\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"\n   UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"TOC Heading\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"41\" Name=\"Plain Table 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"42\" Name=\"Plain Table 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"43\" Name=\"Plain Table 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"44\" Name=\"Plain Table 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"45\" Name=\"Plain Table 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"40\" Name=\"Grid Table Light\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\" Name=\"Grid Table 1 Light\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\" Name=\"Grid Table 6 Colorful\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\" Name=\"Grid Table 7 Colorful\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"Grid Table 1 Light Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"Grid Table 6 Colorful Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"Grid Table 7 Colorful Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\" Name=\"List Table 1 Light\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\" Name=\"List Table 6 Colorful\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\" Name=\"List Table 7 Colorful\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 1\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 2\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 3\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 4\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 5\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"46\"\n   Name=\"List Table 1 Light Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"51\"\n   Name=\"List Table 6 Colorful Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" Priority=\"52\"\n   Name=\"List Table 7 Colorful Accent 6\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Mention\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Smart Hyperlink\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Hashtag\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Unresolved Mention\"\u002F>\n  \u003Cw:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"\n   Name=\"Smart Link\"\u002F>\n \u003C\u002Fw:LatentStyles>\n\u003C\u002Fxml>\u003C![endif]-->\n\u003C!--[if gte mso 10]>\n\u003Cstyle>\n \u002F* Style Definitions *\u002F\n table.MsoNormalTable\n\t{mso-style-name:\"Table Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin-top:0cm;\n\tmso-para-margin-right:0cm;\n\tmso-para-margin-bottom:8.0pt;\n\tmso-para-margin-left:0cm;\n\tline-height:115%;\n\tmso-pagination:widow-orphan;\n\tfont-size:12.0pt;\n\tfont-family:\"Aptos\",sans-serif;\n\tmso-ascii-font-family:Aptos;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-hansi-font-family:Aptos;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-font-kerning:1.0pt;\n\tmso-ligatures:standardcontextual;\n\tmso-fareast-language:EN-US;}\n\u003C\u002Fstyle>\n\u003C![endif]-->\n\u003C!--StartFragment-->\n\n\u003Cp class=\"MsoNormal\">\u003Cspan style=\"font-size:10.0pt;line-height:115%\">By entering\nthis contest, you agree to be bound by these Terms of Service. This contest is\noperated by Divine and is subject to all applicable laws and regulations. By\nentering, entrants agree to be bound by these Rules. \u003Cbr>\n\u003C\u002Fspan>\u003Cspan style=\"font-size:10.0pt;line-height:115%\">\u003Cbr>\u003Cb>\n1. Eligibility \u003C\u002Fb>\u003Cbr>\n• The Competition is open to residents of the United Kingdom aged 18 years or\nover. \u003Cbr>\n\u003Cbr>\u003Cb>\n2. Entry \u003C\u002Fb>\u003Cbr>\n• There is no entry fee and no purchase necessary. \u003Cbr>\n• Only one entry per person will be accepted. Multiple entries from the same\nperson will be disqualified. \u003Cbr>\n• The Competition will be promoted via websites, email, and social channels of Divine.\u003Cbr>\n\u003Cbr>\u003Cb>\n3. Closing Date \u003C\u002Fb>\u003Cbr>\n• The closing date for entry is 11:59pm on Monday 31st August 2026. \u003Cbr>\n• After this time no further entries will be accepted. \u003Cbr>\n• No responsibility can be accepted for entries not received for any reason\n(including technical issues). \u003Cbr>\n\u003Cbr>\u003Cb>\n4. Prize \u003C\u002Fb>\u003Cbr>\n• The prize is as stated in the promotional material. No cash or other\nalternatives will be offered. \u003Cbr>\n• The prize is non-transferable. In the event of unforeseen circumstances, the\npromoters reserve the right to substitute the prize with another of equal or\ngreater value. \u003Cbr>\n\u003Cbr>\u003Cb>\n5. Winner Selection & Notification \u003C\u002Fb>\u003Cbr>\n• The winner will be chosen at random from all eligible entries. \u003Cbr>\n• The winner will be notified by email from Divine within 5 working days of the\nclosing date. \u003Cbr>\n• If the winner cannot be contacted or does not claim the prize within 48\nhours, the promoters reserve the right to withdraw the prize and select a\nreplacement winner. \u003Cbr>\n• Arrangements for prize delivery or collection will be confirmed directly with\nthe winner. \u003Cbr>\n\u003Cbr>\u003Cb>\n6. General Conditions \u003C\u002Fb>\u003Cbr>\n• The promoters reserve the right to cancel or amend the Competition and these\nterms and conditions without notice in the event of circumstances outside their\ncontrol. \u003Cbr>\n• The decision of the promoters in respect of all matters will be final, and no\ncorrespondence will be entered into. \u003Cbr>\n• Entry into the Competition constitutes acceptance of these terms and\nconditions. \u003Cbr>\n\u003Cbr>\u003Cb>\n7. Liability \u003C\u002Fb>\u003Cbr>\n• Neither party accepts responsibility for loss, injury, disappointment, or\ntechnical issues arising from participation in the Competition. \u003Cbr>\n\u003Cbr>\u003Cb>\n8. Data Protection \u003C\u002Fb>\u003Cbr>\n• By entering, entrants consent to their personal data being used by Divine for\nthe purposes of administering the Competition. \u003Cbr>\n• Data will be processed in accordance with GDPR and each promoter’s Privacy\nPolicy: \u003Cbr>\n- Divine Privacy Policy - https:\u002F\u002Fdivinechocolate.com\u002Fpolicies\u002Fprivacy-policy \u003Cbr>\n• Data will not be shared with third parties without prior consent. \u003Cbr>\n\u003Cbr>\u003Cb>\n9. Publicity \u003C\u002Fb>\u003Cbr>\n• Winners may be asked to take part in promotional activity. Divine reserve the\nright to use winners’ names in publicity material (both online and in print). \u003Cbr>\n\u003Cbr>\u003Cb>\n10. Governing Law \u003C\u002Fb>\u003Cbr>\n• These terms and conditions are governed by English law. Any disputes will be\nsubject to the exclusive jurisdiction of the courts of England.\u003Co:p>\u003C\u002Fo:p>\u003C\u002Fspan>\u003C\u002Fp>\u003C!--StartFragment-->\n\u003C!--EndFragment-->\n\u003C!--EndFragment-->","\u003Ch1>Privacy Policy\u003C\u002Fh1>\u003Cp>This Privacy Policy describes how we collect, use, and protect your personal information when you participate in our contest.\u003C\u002Fp>\u003Ch2>Information We Collect\u003C\u002Fh2>\u003Cp>We collect the following types of information:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Personal Information:\u003C\u002Fstrong> Name, email address, phone number, and mailing address\u003C\u002Fli>\u003Cli>\u003Cstrong>Contest Entry Data:\u003C\u002Fstrong> Information submitted as part of your contest entry\u003C\u002Fli>\u003Cli>\u003Cstrong>Technical Information:\u003C\u002Fstrong> IP address, browser type, device information, and usage data\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How We Use Your Information\u003C\u002Fh2>\u003Cp>We use your information to:\u003C\u002Fp>\u003Cul>\u003Cli>Administer the contest and verify eligibility\u003C\u002Fli>\u003Cli>Contact winners and arrange prize delivery\u003C\u002Fli>\u003Cli>Prevent fraud and ensure contest integrity\u003C\u002Fli>\u003Cli>Comply with legal obligations\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Data Security\u003C\u002Fh2>\u003Cp>We implement appropriate measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.\u003C\u002Fp>","Case Study: Divine Luxury Chocolate Mini Eggs Campaign","\u003Ch2>Campaign Overview\u003C\u002Fh2>\n\u003Cp>Divine’s “Win 10 boxes of Divine Luxury Chocolate Mini Eggs” campaign is a seasonal, product-led \u003Cstrong>viral marketing campaign\u003C\u002Fstrong> built around an instantly understandable prize: premium chocolate mini eggs positioned as a shareable (or self-indulgent) treat. While the brand name wasn’t explicitly listed in the brief, the prize naming clearly anchors the offer to Divine, which is critical for brand recall in a crowded confectionery landscape where visual parity and promo fatigue can dilute attention. The campaign runs from \u003Cstrong>17 July 2026 to 30 August 2026\u003C\u002Fstrong>, giving it a long enough runway to accumulate momentum and optimize performance over multiple weeks.\u003C\u002Fp>\n\u003Cp>From a \u003Cstrong>contest marketing strategy\u003C\u002Fstrong> perspective, the campaign’s core objective is not just to collect entries—it’s to convert prize interest into brand touchpoints across owned and social channels. The design leans into \u003Cstrong>email list growth\u003C\u002Fstrong> and audience retargeting potential by using a structured points system that nudges participants into higher-intent behaviors (especially app adoption). This is a classic “value exchange” model: free entry lowers friction, while bonus actions create a tiered participation ladder for more engaged users.\u003C\u002Fp>\n\u003Cp>At the time of analysis, the campaign has \u003Cstrong>173 entries\u003C\u002Fstrong>. In isolation, that number is a snapshot; in context, it’s an early indicator of how effectively Divine is translating a premium product offer into measurable community building. Because the campaign prioritizes bonus actions, the more meaningful KPI isn’t just total entries—it’s the distribution of actions taken and the resulting lift in social audiences and app adoption, which are durable assets beyond the promotion window.\u003C\u002Fp>\n\n\u003Ch2>Campaign Strategy\u003C\u002Fh2>\n\u003Cp>Divine’s strategy centers on a \u003Cstrong>high-perceived-value prize\u003C\u002Fstrong> paired with a \u003Cstrong>points-weighted engagement stack\u003C\u002Fstrong>. “10 boxes” increases perceived odds and shareability (the participant can imagine gifting, hosting, or stocking up), which boosts motivation compared to a single-item prize. In confectionery, where purchases are often impulse-driven, a multi-box bundle also communicates abundance—an important psychological lever in campaign participation.\u003C\u002Fp>\n\u003Cp>The entry mechanics intentionally steer users into behaviors that build Divine’s marketing funnel. The most prominent action—\u003Cstrong>Use the Olio app on Website (200 points)\u003C\u002Fstrong>—is weighted dramatically higher than social follows (15 points each). This indicates Divine’s real north star: \u003Cstrong>driving product ecosystem adoption\u003C\u002Fstrong> through app engagement rather than merely inflating vanity metrics. The campaign is essentially a conversion engine disguised as a prize draw: users who complete the app action increase their winning chances significantly, which filters for higher-intent participants.\u003C\u002Fp>\n\u003Cp>Target audience alignment is strong: luxury mini eggs appeal to (1) gift buyers, (2) treat-seekers, and (3) socially driven shoppers who share food content. The Instagram and Facebook actions support discovery and retargeting, while the app action supports habit formation and long-term engagement.\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Free entry\u003C\u002Fstrong> to reduce friction and maximize top-of-funnel participation.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Bonus action stack\u003C\u002Fstrong> to convert entrants into multi-channel followers and users.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>High-value weighted action\u003C\u002Fstrong>: Use the Olio app (200 points) to prioritize deep engagement.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Social channel reinforcement\u003C\u002Fstrong>: Follow on Instagram (15 points) and Like on Facebook (15 points).\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Long campaign duration\u003C\u002Fstrong> (7\u002F17\u002F2026–8\u002F30\u002F2026) to enable iterative optimization and compounding reach.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch2>Viral Mechanics & Growth Engine\u003C\u002Fh2>\n\u003Cp>This is a \u003Cstrong>viral contest campaign\u003C\u002Fstrong> that relies less on classic referral rewards and more on \u003Cstrong>behavioral compounding\u003C\u002Fstrong>: each bonus action expands Divine’s ability to reach participants again via social feeds, retargeting, and owned-channel nudges. Notably, the campaign does \u003Cstrong>not\u003C\u002Fstrong> use Two-Way Referral Rewards, meaning the growth engine is not a pure \u003Cstrong>referral marketing\u003C\u002Fstrong> loop where participants are incentivized to bring friends in exchange for mutual benefits. Instead, Divine is running an “attention capture + conversion ladder” model.\u003C\u002Fp>\n\u003Cp>Here’s how each bonus action contributes to the loop:\u003C\u002Fp>\n\u003Ch3>1) Use the Olio app on Website (200 points)\u003C\u002Fh3>\n\u003Cp>This is the campaign’s primary conversion lever. By weighting it at \u003Cstrong>200 points\u003C\u002Fstrong>, Divine signals that app engagement is worth more than social follows by an order of magnitude. Strategically, this does three things:\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cstrong>Creates a strong incentive gradient\u003C\u002Fstrong>—participants quickly understand the fastest way to improve odds.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Moves users into a controllable environment\u003C\u002Fstrong> (app\u002Fwebsite) where Divine can influence browsing, preference capture, and future conversions—key for \u003Cstrong>email list building\u003C\u002Fstrong> and lifecycle marketing.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Builds habit potential\u003C\u002Fstrong>—an app action is not a passive click; it’s a micro-commitment that increases future engagement likelihood.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch3>2) Follow on Instagram (15 points)\u003C\u002Fh3>\n\u003Cp>Instagram follows are a lightweight, scalable form of audience growth. At \u003Cstrong>15 points\u003C\u002Fstrong>, the action is positioned as optional but easy—ideal for participants who want extra chances without installing\u002Fusing an app. The strategic purpose is to amplify \u003Cstrong>social proof\u003C\u002Fstrong>: as Divine’s follower count rises, the brand appears more established, which improves conversion rates on future posts and ads. It also enables post-campaign retargeting via organic content (product launches, seasonal drops, limited editions).\u003C\u002Fp>\n\n\u003Ch3>3) Like on Facebook (15 points)\u003C\u002Fh3>\n\u003Cp>Facebook likes support a different demographic profile, often skewing slightly older and more community-oriented than Instagram. For a premium chocolate prize, this matters: gift buyers and household shoppers frequently sit in this segment. Like Instagram, this action is a low-friction method of expanding Divine’s addressable audience for future content distribution and paid lookalike modeling.\u003C\u002Fp>\n\n\u003Cp>Even without a formal referral program strategy, the campaign still benefits from network effects through participant behavior: entrants who follow Divine are more likely to see and share Divine’s posts, comment on future updates, and generate passive word-of-mouth. The \u003Cstrong>viral loop\u003C\u002Fstrong> here is indirect: campaign participation → social following\u002Fapp action → repeated brand exposure → increased likelihood of sharing and repurchase.\u003C\u002Fp>\n\n\u003Ch2>Results & Impact\u003C\u002Fh2>\n\u003Cp>The campaign currently reports \u003Cstrong>173 entries\u003C\u002Fstrong> during a multi-week window (7\u002F17\u002F2026–8\u002F30\u002F2026). Interpreting this number correctly requires viewing it as a leading indicator of funnel performance rather than the final outcome. With a long duration, Divine has time to drive additional bursts through email pushes, social reminders, and mid-campaign creative refreshes. Early-stage entry volume suggests baseline product appeal and campaign clarity are adequate, but the true performance story will depend on how many entrants complete the \u003Cstrong>200-point Olio app action\u003C\u002Fstrong>.\u003C\u002Fp>\n\u003Cp>From a community-building standpoint, each entry is not equal: entrants who follow on Instagram and Facebook become durable audience assets; entrants who complete the app action are even more valuable because they are closer to conversion and more measurable. This is why Divine’s points weighting is strategically important—it likely increases the share of “high-quality participants” relative to a flat-entry approach.\u003C\u002Fp>\n\u003Cp>In terms of brand reach, the bonus actions create a multiplier effect: even if only a portion of entrants follow Divine socially, those new followers will be exposed to future posts, which can drive incremental impressions over time. This compounding distribution is the real payoff of the campaign’s \u003Cstrong>social media growth tactics\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\u003Ch2>Key Takeaways\u003C\u002Fh2>\n\u003Col>\n  \u003Cli>\u003Cstrong>Use points weighting to signal priority actions\u003C\u002Fstrong>: Divine’s 200-point app action clearly communicates what the brand values most and drives deeper engagement than equal-weight tasks.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Pair a premium prize with a low-friction entry\u003C\u002Fstrong>: Free entry maximizes top-of-funnel volume, while bonus actions segment the most motivated participants for stronger downstream ROI.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Stack cross-platform social actions to diversify audience capture\u003C\u002Fstrong>: Instagram + Facebook at equal points builds two reusable retargeting pools without overcomplicating the user journey.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Design for post-campaign monetization, not just entries\u003C\u002Fstrong>: App usage is a conversion-adjacent behavior that outlives the campaign, supporting lifecycle messaging and repeat purchase.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Use a long runway to optimize creative and reminders\u003C\u002Fstrong>: A 6+ week campaign window allows Divine to test messaging (sharing vs. self-treat), refresh visuals, and push mid-campaign spikes.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Measure action mix, not only total entries\u003C\u002Fstrong>: The most actionable KPI is the percentage completing the Olio app action versus social follows—this determines the campaign’s true business impact.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Ch2>Why This Strategy Works\u003C\u002Fh2>\n\u003Cp>Divine’s approach works because it aligns psychological triggers with measurable marketing outcomes. \u003Cstrong>Reciprocity\u003C\u002Fstrong> is activated through a simple value exchange—free entry for a desirable luxury chocolate bundle—while the points system introduces \u003Cstrong>gamification\u003C\u002Fstrong>, encouraging participants to “earn” better odds. The high 200-point weighting amplifies motivation by creating a clear, tangible advantage for completing the most valuable action.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Social proof\u003C\u002Fstrong> is built directly into the mechanics: Instagram and Facebook follows increase Divine’s visible popularity, which can lift trust and conversion on future product content. Meanwhile, the campaign duration supports \u003Cstrong>FOMO\u003C\u002Fstrong> and gentle scarcity: as the end date approaches, reminder posts can push hesitant participants to complete the higher-effort app action to improve their chances.\u003C\u002Fp>\n\u003Cp>Finally, even though this campaign is often searched under “\u003Cstrong>giveaway marketing strategy\u003C\u002Fstrong>” terms, its structure is closer to a conversion-first \u003Cstrong>referral-lite\u003C\u002Fstrong> growth model. By prioritizing app engagement, Divine turns a short-term promotion into a long-term audience asset—an outcome that many campaigns miss when they over-index on surface-level entry counts.\u003C\u002Fp>",["Date","2026-08-05T08:07:27.652Z"],"case-study-divine-luxury-chocolate-mini-eggs-campaign",{"id":7,"name":97,"subdomain":112,"domain":86,"avatarUrl":86},"divinechocolate",991,[115,119,120],{"id":76,"contestId":5,"action":79,"icon":77,"iconColor":86,"description":116,"socialMedia":82,"points":80,"commissionAmount":86,"confirmationType":73,"uploadMediaType":117,"verificationDirections":118,"confirmationQuestion":86,"destinationUrl":83,"appStoreUrl":86,"playStoreUrl":86,"apiVerificationUrl":86,"presetOrCustom":84,"order":44,"isRepeatableDaily":32,"requiresManualReview":32,"hasApiVerificationSecret":32,"verificationPhrase":86},"\u003Cp>Add or request one non-food item (or more!) on Olio between now and Tuesday 1st September.\u003C\u002Fp>","all","\u003Cp>\u003C\u002Fp>",{"id":54,"contestId":5,"action":56,"icon":55,"iconColor":86,"description":58,"socialMedia":59,"points":57,"commissionAmount":86,"confirmationType":62,"uploadMediaType":117,"verificationDirections":64,"confirmationQuestion":63,"destinationUrl":60,"appStoreUrl":86,"playStoreUrl":86,"apiVerificationUrl":86,"presetOrCustom":61,"order":21,"isRepeatableDaily":32,"requiresManualReview":32,"hasApiVerificationSecret":32,"verificationPhrase":86},{"id":66,"contestId":5,"action":68,"icon":67,"iconColor":86,"description":121,"socialMedia":71,"points":57,"commissionAmount":86,"confirmationType":73,"uploadMediaType":117,"verificationDirections":122,"confirmationQuestion":86,"destinationUrl":72,"appStoreUrl":86,"playStoreUrl":86,"apiVerificationUrl":86,"presetOrCustom":61,"order":78,"isRepeatableDaily":32,"requiresManualReview":32,"hasApiVerificationSecret":32,"verificationPhrase":86},"\u003Cp>Like Divine Chocolate on Facebook\u003C\u002Fp>","\u003Cp>Upload a screenshot showing you liked the page\u003C\u002Fp>",[124,139,151],{"slug":125,"href":126,"title":127,"brand":128,"industry":129,"image":130,"logo":131,"mechanism":132,"status":133,"outcomes":134,"entrants":138},"case-study-signupgenius-teacher-appreciation-giveaway","\u002Fgiveaway-ideas\u002Fcase-study-signupgenius-teacher-appreciation-giveaway","$2,500 Teacher Appreciation Giveaway","SignUpGenius","Software \u002F SaaS","\u002Fimages\u002Fgiveaway-ideas\u002Fsignupgenius.jpg","\u002Fimages\u002Fgiveaway-ideas\u002Fsignupgenius-logo.png","Nomination-style entry: entrants name a teacher rather than entering for themselves","verified",[135],{"label":136,"value":137},"Total entries","140K+",140133,{"slug":140,"href":141,"title":142,"brand":143,"industry":144,"image":145,"logo":11,"mechanism":146,"status":133,"outcomes":147,"entrants":150},"case-study-blacktail-studio-biggest-giveaway-ever","\u002Fgiveaway-ideas\u002Fcase-study-blacktail-studio-biggest-giveaway-ever","My Biggest Giveaway Ever","Blacktail Studio","Creators \u002F YouTube","\u002Fimages\u002Fgiveaway-ideas\u002Fblacktail-studio-prize.jpg","The grand prize is the exact table built in the channel's newest video",[148],{"label":136,"value":149},"100K+",107689,{"slug":152,"href":153,"title":154,"brand":155,"industry":156,"image":157,"logo":157,"mechanism":158,"status":133,"outcomes":159,"entrants":162},"case-study-44-farms-freezer-full-of-beef-campaign","\u002Fgiveaway-ideas\u002Fcase-study-44-farms-freezer-full-of-beef-campaign","The Ultimate 4th of July Giveaway","44 Farms","Food & Beverage \u002F DTC","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F8ebcc732-08d0-4bd5-b8b9-d2648ff1ad9e.png","Single low-friction email entry framed as “takes a minute”",[160],{"label":136,"value":161},"34K+",34812]