[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-study-case-study-libernovo-omni-campaign-win-1-of-2-free":3,"contest.bonusActions.publicList-048HHlRNSp":89,"case-study-related-case-study-libernovo-omni-campaign-win-1-of-2-free":133},{"status":4,"id":5,"userId":6,"teamId":7,"metaDescription":8,"metaTitle":9,"metaFeaturedImage":10,"metaFavicon":11,"contestDesignJson":12,"prizes":53,"startDate":54,"endDate":55,"timezone":56,"isEvergreen":37,"bonusActions":57,"migratedHelloContestId":58,"mode":59,"toolType":58,"pointEarningEnabled":35,"referralDestination":60,"customReferralUrl":24,"customEventName":58,"customReferralMessages":37,"referralMessageTemplate":24,"referralEmailGatingEnabled":37,"referralAllowedEmails":58,"signupAdvocatePoints":61,"signupFriendPoints":62,"signupAdvocateRewardId":58,"signupFriendRewardId":58,"referralPurchaseAdvocatePoints":49,"referralPurchaseFriendPoints":49,"referralPurchaseAdvocateRewardId":58,"referralPurchaseFriendRewardId":58,"directPurchasePoints":49,"directPurchasePointsType":63,"signupAdvocateCommission":49,"signupFriendCommission":49,"referralPurchaseAdvocateCommission":49,"referralPurchaseFriendCommission":49,"purchaseCommissionRate":49,"purchaseCommissionType":64,"commissionManualReviewEnabled":37,"enableTwoWayRewards":37,"enablePurchaseRewards":37,"enableDirectPurchaseRewards":37,"enableSignupRewards":37,"signupAdvocateRewardPoints":49,"signupFriendRewardPoints":49,"signupAdvocateRewardId_old":58,"signupFriendRewardId_old":58,"externalTrackingEnabled":35,"trackingScriptId":24,"purchaseTrackingMethod":65,"signupTrackingMethod":58,"signupWebhookEnabled":37,"signupWebhookUrl":58,"signupWebhookSecret":58,"scriptLastSeenAt":58,"scriptLastSeenUrl":58,"embedUrl":58,"slug":58,"enableConfirmationEmail":35,"confirmationEmailFrom":66,"confirmationEmailContact":67,"confirmationEmailSubject":68,"confirmationEmailCompanyName":69,"confirmationEmailAddress1":70,"confirmationEmailCity":71,"confirmationEmailState":72,"confirmationEmailCountry":73,"confirmationEmailContent":74,"confirmationEmailLogo":75,"googleAnalyticsPixel":24,"gtmTagId":24,"facebookPixel":76,"facebookCapiEnabled":37,"facebookCapiAccessToken":24,"facebookCapiTestEventCode":24,"locale":77,"copyOverridesJson":58,"customLocales":58,"termsOfService":78,"privacyPolicy":79,"customDomain":24,"preventTempEmails":35,"disableIpRestriction":37,"skipVerification":37,"caseStudyTitle":80,"caseStudyContent":81,"caseStudyGeneratedAt":82,"caseStudySlug":83,"deletedAt":58,"isExpired":35,"team":84,"confirmedEntries":88},"ACTIVE","cmnpim8qn00zkrc88tqozzmq7","cmnp9dgbl004jk99qlk76hahy","cmnp9esqw004sk99q7tiuyh51","Enter for a chance to collect more points to Win 1 of 2 FREE LiberNovo Omni! It’s quick to join—submit your details below and you’ll be in the running. No purchase necessary. Limited-time giveaway.","Win 1 of 2 FREE LiberNovo Omni","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002Ffb145eb6-839a-4194-9f6a-21225168c35e.png","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F7aa97a9c-5f55-4b50-a61e-f75c9e66eb37.png",{"titleHtml":13,"descriptionHtml":14,"contestcontentHtml":15,"embedformHtml":16,"thank_you_text":17,"headline_font_family":18,"text_font_family":19,"header_text_color":20,"header_overlay_color":21,"body_text_color":22,"body_bg_color":23,"body_border_color":24,"body_border_width":25,"button_color":26,"button_text_color":27,"rounded_style":28,"header_background_image":29,"header_background_image_opacity":30,"header_video":24,"logo":31,"logo_size":32,"title_size":32,"hero_logos":33,"hero_logos_label":24,"welcome_video":24,"thank_you_video":24,"welcome_message":34,"showReferFriend":35,"showBonusActions":35,"showPrizes":35,"showTiers":35,"showRewards":35,"rewards_display":36,"showLeaderboard":35,"showCountdown":35,"showVideo":35,"showSectionLabels":35,"showWelcomeMessage":37,"headerGradient":35,"showAmbientGlow":35,"ambient_glow_color":24,"hidePoweredBy":37,"entry_methods":38,"custom_signup_fields":39,"signup_button_text":40,"signin_button_text":41,"show_marketing_checkbox":37,"marketing_checkbox_text":42,"show_toc_checkbox":37,"toc_checkbox_text":43,"layout":44,"contentGateImageLayout":45,"body_columns":46,"button_style":47,"button_shape":48,"button_outline_color":24,"button_border_width":49,"button_bg_opacity":25,"card_style":50,"theme":51,"ugcBonusActionIds":52},"\u003Cp>Win 1 of 2 FREE LiberNovo Omni\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"tiptap-image\" src=\"https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fdevelopment\u002Fcmnp9esqw004uk99q3f0gj4nn\u002Ff297a7d6-7d9f-4fd9-9071-db805a41689e.png\" width=\"398\" height=\"494\">Valued at $1,699\u003C\u002Fp>","\u003Ch2 style=\"text-align: center;\">The World's First Dynamic Ergonomic Chair\u003C\u002Fh2>\u003Cp class=\"tiptap-hide\">\u003C\u002Fp>","\u003Ch2>🏆 \u003Cstrong>Collect More Points \u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3>- The participants with the highest scores will have the opportunity to win our Prize.\u003C\u002Fh3>\u003Ch3>\u003C\u002Fh3>\u003Ch2 style=\"text-align: center;\">\u003Cstrong>❓HOW TO WIN:\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 style=\"text-align: center;\"> Enter → Complete Tasks → \u003C\u002Fh3>\u003Ch3 style=\"text-align: center;\">Collect Points → WIN Prize!!!\u003C\u002Fh3>\u003Cp class=\"tiptap-hide\">\u003C\u002Fp>\u003Cp style=\"text-align: justify;\">➡️ Share with your friends, follow instructions to collect more   points to win. \u003C\u002Fp>\u003Cp style=\"text-align: justify;\">➡️ Competition opens \u003Cstrong>16\u002F04\u002F2026 at 12:00 PM\u003C\u002Fstrong> and closes         \u003Cstrong>05\u002F06\u002F2026 at 12:00 PM\u003C\u002Fstrong>.  \u003C\u002Fp>\u003Cp style=\"text-align: justify;\">➡️ The winner will be announced at the time of  the draw and   notify by email.\u003C\u002Fp>\u003Cp style=\"text-align: justify;\">➡️ Prizes will be available for collection within \u003Cstrong>28 days\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp style=\"text-align: justify;\">➡️ We reserve the right to disqualify cheating behaviours to give other Entries fair chance to win.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","\u003Cform id=\"giveaway-entry-form\" class=\"giveaway-form\" method=\"post\" action=\"#\" autocomplete=\"on\">\n  \u003Cfieldset>\n    \u003Clegend>Enter the Giveaway\u003C\u002Flegend>\n\n    \u003Clabel for=\"firstName\">First Name\u003C\u002Flabel>\n    \u003Cinput type=\"text\" id=\"firstName\" name=\"firstName\" placeholder=\"Your first name\" required \u002F>\n\n    \u003Clabel for=\"email\">Email Address\u003C\u002Flabel>\n    \u003Cinput type=\"email\" id=\"email\" name=\"email\" placeholder=\"you@example.com\" required \u002F>\n\n    \u003Clabel for=\"country\">Country\u002FRegion\u003C\u002Flabel>\n    \u003Cinput type=\"text\" id=\"country\" name=\"country\" placeholder=\"Your country or region\" \u002F>\n\n    \u003Clabel class=\"checkbox\">\n      \u003Cinput type=\"checkbox\" id=\"rules\" name=\"rules\" required \u002F>\n      \u003Cspan>I agree to the \u003Ca href=\"#rules\" target=\"_self\">Official Rules\u003C\u002Fa> and confirm I am eligible to enter.\u003C\u002Fspan>\n    \u003C\u002Flabel>\n\n    \u003Cbutton type=\"submit\" class=\"cta-button\">Enter to Win\u003C\u002Fbutton>\n\n    \u003Cp class=\"form-note\">No purchase necessary. Void where prohibited.\u003C\u002Fp>\n  \u003C\u002Ffieldset>\n\u003C\u002Fform>","\u003Csection class=\"thank-you\">\n  \u003Ch2>Thanks for Entering!\u003C\u002Fh2>\n  \u003Cp>Your entry has been received. We appreciate you joining the giveaway and wish you the best of luck!\u003C\u002Fp>\n  \u003Cp>\u003Cstrong>Next steps:\u003C\u002Fstrong> Keep an eye on your inbox (and spam\u002Fjunk folder) in case you’re selected as the winner.\u003C\u002Fp>\n\u003C\u002Fsection>","'Space Grotesk', sans-serif","'Outfit', sans-serif","#ffffff","rgba(96, 96, 96, 0.75)","#E5E5E5","#0A0A0A","",1,"#aaaaaa","#000000","extra_large","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F5e92b027-51d3-4322-b1e8-91b26e6510e0.png",0.5,"https:\u002F\u002Fwww.libernovo.com.au\u002Fcdn\u002Fshop\u002Ffiles\u002Fenglish_logotype_with_logomark_180x_e752a47f-cad2-4f77-9118-91884064afcb_180x.png?v=1755847107","large",[],"\u003Ch2>Welcome to our contest!\u003C\u002Fh2>\u003Cp>We're excited to have you participate. Good luck!\u003C\u002Fp>",true,"stacked",false,{"Email":35,"Gmail":35,"Phone":35,"Discord":35},[],"Join Now","Or sign in!","I would like to receive marketing communications and updates about similar contests and promotions.","I agree to the Terms and Conditions and Privacy Policy.","top-down","top","2","gradient","rounded",0,"glass","light",[],[],["Date","2026-04-15T02:00:00.000Z"],["Date","2026-06-05T02:00:00.000Z"],"Australia\u002FMelbourne",[],null,"viral","contest",100,50,"flat","percent","stripe","support@libernovo.com.au","info@transactional.blitzrocket.com","\"Congrats {name}, you're in the running for our Giveaway Campaign!\"","LiberNovo Austraia","20\u002F35 Dunlop Rd","Mulgrave","VIC","Australia","\u003Cp>Dear {name},\u003C\u002Fp>\u003Cp>We're thrilled that you've opted to participate in our \"Win 1 of 2 Free LiberNovo Omni\" campaign. Your entry has been confirmed and your chance to win is now live!\u003C\u002Fp>\u003Cp>In the meantime, we encourage you to visit {entry_link} to check your current status and complete more actions for higher chances of winning.\u003C\u002Fp>\u003Cp>Want to increase your odds even further? Share your unique referral link {referral_link} with your friends. For every friend that enters through your link, you'll receive bonus entries. This is a fantastic opportunity to share the excitement and rewards with your friends.\u003C\u002Fp>\u003Cp>Good luck, {name}! We're rooting for you.\u003C\u002Fp>\u003Cp>Warm regards,\u003C\u002Fp>\u003Cp>LiberNovo Austraia\u003C\u002Fp>","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F8c28c1f0-a7f8-40c4-a8f6-d817af420944.png","1499318965100872","en","\u003Ch1>Terms of Service\u003C\u002Fh1>\u003Cp>By entering this contest, you agree to be bound by these Terms of Service. This contest is operated by the contest organizer and is subject to all applicable laws and regulations.\u003C\u002Fp>\u003Ch2>Eligibility\u003C\u002Fh2>\u003Cp>To be eligible to participate in this contest, you must:\u003C\u002Fp>\u003Cul>\u003Cli>Be at least 18 years of age or the legal age of majority in your jurisdiction\u003C\u002Fli>\u003Cli>Be a legal resident of an eligible country where contests are permitted\u003C\u002Fli>\u003Cli>Provide accurate and complete information when registering\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How to Enter\u003C\u002Fh2>\u003Cp>Entry into the contest is free and can be made by completing the registration form and any required actions as specified in the contest details.\u003C\u002Fp>\u003Ch2>Prize Selection\u003C\u002Fh2>\u003Cp>Winners will be selected according to the method specified in the contest details. Winners will be notified via email within 7 days of selection.\u003C\u002Fp>","\u003Ch1>Privacy Policy\u003C\u002Fh1>\u003Cp>This Privacy Policy describes how we collect, use, and protect your personal information when you participate in our contest.\u003C\u002Fp>\u003Ch2>Information We Collect\u003C\u002Fh2>\u003Cp>We collect the following types of information:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Personal Information:\u003C\u002Fstrong> Name, email address, phone number, and mailing address\u003C\u002Fli>\u003Cli>\u003Cstrong>Contest Entry Data:\u003C\u002Fstrong> Information submitted as part of your contest entry\u003C\u002Fli>\u003Cli>\u003Cstrong>Technical Information:\u003C\u002Fstrong> IP address, browser type, device information, and usage data\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>How We Use Your Information\u003C\u002Fh2>\u003Cp>We use your information to:\u003C\u002Fp>\u003Cul>\u003Cli>Administer the contest and verify eligibility\u003C\u002Fli>\u003Cli>Contact winners and arrange prize delivery\u003C\u002Fli>\u003Cli>Prevent fraud and ensure contest integrity\u003C\u002Fli>\u003Cli>Comply with legal obligations\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Data Security\u003C\u002Fh2>\u003Cp>We implement appropriate measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.\u003C\u002Fp>","Case Study: LiberNovo Omni Campaign (Win 1 of 2 Free)","\u003Ch2>Campaign Overview\u003C\u002Fh2>\n\u003Cp>LiberNovo launched the “Win 1 of 2 FREE LiberNovo Omni” campaign as a points-driven viral marketing campaign designed to accelerate \u003Cstrong>email list growth\u003C\u002Fstrong> and build repeatable \u003Cstrong>social media growth tactics\u003C\u002Fstrong> across Instagram and Facebook. The core promise is simple and high-intent: participants enter for a chance to win one of two LiberNovo Omni units, with “No purchase necessary” removing friction and expanding eligible reach to new audiences who may not yet be ready to buy.\u003C\u002Fp>\n\u003Cp>From a contest marketing strategy perspective, the campaign is structured to convert curiosity into measurable actions. Instead of relying on a single entry form, LiberNovo uses a points system to nudge participants toward multiple engagement behaviors—site visitation, follows, likes, and comments—creating a multi-touch journey that strengthens brand recall. This approach supports both short-term reach and long-term nurture via email list building, especially when paired with onsite retargeting and follow-up email sequences.\u003C\u002Fp>\n\u003Cp>The campaign runs from \u003Cstrong>4\u002F15\u002F2026 to 6\u002F5\u002F2026\u003C\u002Fstrong>, a 52-day window that provides enough time for iterative promotion (paid boosts, creator collaborations, and email pushes) while still preserving limited-time urgency. With \u003Cstrong>40 current entries\u003C\u002Fstrong> at the time of analysis, the campaign is early-stage and positioned for acceleration as LiberNovo increases traffic inputs and optimizes the incentive structure.\u003C\u002Fp>\n\n\u003Ch2>Campaign Strategy\u003C\u002Fh2>\n\u003Cp>LiberNovo’s strategy centers on leveraging the LiberNovo Omni as a high-perceived-value prize to attract a product-relevant audience. Because the prize is the product itself, this giveaway marketing strategy tends to recruit entrants who are more likely to be in-market (or at least strongly interested), improving downstream conversion quality versus generic prizes (e.g., gift cards) that can inflate entries but dilute buyer intent.\u003C\u002Fp>\n\u003Cp>The campaign’s core mechanic is \u003Cstrong>points-based participation\u003C\u002Fstrong>: users “collect more points” by completing bonus actions. This does two things well. First, it turns passive entrants into active contributors by presenting a clear “do more, increase odds” value exchange. Second, it creates a measurable action ladder: low-effort actions (follow\u002Flike) expand audience reach, while higher-effort actions (comments) generate algorithmic lift and social proof.\u003C\u002Fp>\n\u003Cp>Importantly, LiberNovo did \u003Cstrong>not\u003C\u002Fstrong> enable Two-Way Referral Rewards. That means the campaign is not currently maximizing classic referral marketing acceleration (invite friends → both sides benefit). Instead, the growth engine leans on platform-native distribution (comments and follows) and traffic rerouting (website visit) rather than a dedicated referral program strategy. This is a deliberate tradeoff: fewer moving parts and less incentive gaming, but also slower compounding virality unless LiberNovo injects traffic through creators, paid social, or owned media.\u003C\u002Fp>\n\n\u003Cul>\n  \u003Cli>\u003Cstrong>Points-based bonus action system\u003C\u002Fstrong> to increase participation depth\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Website visit incentive\u003C\u002Fstrong> (“Go and Visit our website！”) worth 200 points\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Instagram follow\u003C\u002Fstrong> (@libernovoau) worth 50 points\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Facebook page like\u003C\u002Fstrong> (“Like Libernovo Au”) worth 50 points\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Facebook comment action\u003C\u002Fstrong> worth 100 points\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Instagram comment action\u003C\u002Fstrong> worth 100 points\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Limited-time window\u003C\u002Fstrong> (4\u002F15\u002F2026–6\u002F5\u002F2026) reinforcing urgency\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>No purchase necessary\u003C\u002Fstrong> reducing entry friction\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch2>Viral Mechanics & Growth Engine\u003C\u002Fh2>\n\u003Cp>Although this campaign does not use a formal referral loop (no Two-Way Referral Rewards), LiberNovo still builds a lightweight viral contest campaign through \u003Cstrong>platform amplification\u003C\u002Fstrong> and \u003Cstrong>social proof accumulation\u003C\u002Fstrong>. The “viral loop” here is behavioral: each user’s actions increase the campaign’s visibility to their network through algorithmic surfacing (comments), follower graph expansion (follows), and repeated brand touchpoints (site visits that can be retargeted).\u003C\u002Fp>\n\n\u003Ch3>Bonus action: Website visit (200 points)\u003C\u002Fh3>\n\u003Cp>The highest-point action is “Go and Visit our website！” at \u003Cstrong>200 points\u003C\u002Fstrong>, which is strategically significant. By weighting website traffic more heavily than follows\u002Flikes, LiberNovo prioritizes moving participants into an owned environment where they can be pixelled, cookie’d (where permitted), and guided to product education pages. In a giveaway marketing strategy, this is a strong move because it creates a bridge from “chance-to-win intent” to “product understanding,” improving conversion readiness after the campaign ends.\u003C\u002Fp>\n\n\u003Ch3>Bonus action: Instagram follow @libernovoau (50 points)\u003C\u002Fh3>\n\u003Cp>Instagram follows are a durable asset: they increase the reachable audience for future product launches, testimonials, and creator content. At \u003Cstrong>50 points\u003C\u002Fstrong>, this is positioned as a low-friction step—easy enough to complete that most entrants will do it. This supports top-of-funnel scale and establishes a baseline for ongoing community building.\u003C\u002Fp>\n\n\u003Ch3>Bonus action: Facebook like (50 points)\u003C\u002Fh3>\n\u003Cp>Facebook likes function as a secondary retention channel. While organic reach can be limited, a larger page audience supports remarketing audiences and social credibility. Matching the Instagram follow at \u003Cstrong>50 points\u003C\u002Fstrong> keeps perceived fairness across platforms and reduces decision fatigue for entrants.\u003C\u002Fp>\n\n\u003Ch3>Bonus action: Comment on Facebook (100 points)\u003C\u002Fh3>\n\u003Cp>Comments are an algorithmic lever. A comment often signals stronger engagement than a like, which can increase the visibility of the post to friends and followers. At \u003Cstrong>100 points\u003C\u002Fstrong>, LiberNovo is effectively paying entrants (in odds) to create engagement that can improve distribution and perceived popularity—classic social proof. This mechanic turns each participant into a micro-amplifier, helping the campaign spread without a formal referral program strategy.\u003C\u002Fp>\n\n\u003Ch3>Bonus action: Comment on Instagram (100 points)\u003C\u002Fh3>\n\u003Cp>Instagram comments also boost post ranking, increase thread activity, and create “busy post” optics that encourage additional participation (bandwagon effect). In a viral marketing campaign context, this is a smart middle ground: it’s more viral than a follow, but still easy enough for mainstream users. The 100-point value signals that LiberNovo wants conversation volume, not just vanity metrics.\u003C\u002Fp>\n\n\u003Cp>Net effect: LiberNovo’s growth engine is a \u003Cstrong>platform-native referral substitute\u003C\u002Fstrong>. Instead of “share your link,” the campaign encourages behaviors that cause algorithms to distribute content more broadly and causes audiences to see repeated LiberNovo touchpoints. This is referral marketing in spirit—driven by network effects—without explicit referral tracking.\u003C\u002Fp>\n\n\u003Ch2>Results & Impact\u003C\u002Fh2>\n\u003Cp>At \u003Cstrong>40 current entries\u003C\u002Fstrong> with a 52-day duration, the campaign appears to be in an early or low-promotion phase. Interpreting this correctly matters: entry count alone is not the full KPI, because this campaign is engineered to produce \u003Cstrong>multiple engagement events per entrant\u003C\u002Fstrong> (follows, likes, comments, site visits). Even with 40 entrants, LiberNovo can generate a meaningful number of platform signals if participants complete bonus actions—especially the comment actions that compound visibility through algorithmic lift.\u003C\u002Fp>\n\u003Cp>The long runway (mid-April to early June) gives LiberNovo room to create an engagement trajectory: early entrants seed social proof, mid-campaign pushes (email, creator posts, paid boosts) drive the largest wave, and end-of-campaign urgency triggers a final spike. The presence of “Limited-time” language supports this pattern by amplifying FOMO as the deadline approaches.\u003C\u002Fp>\n\u003Cp>From a community-building lens, the campaign is doing two foundational jobs: (1) increasing LiberNovo’s owned and rented audiences (website traffic + social followers), and (2) generating public interactions (comments) that make the brand look active and in-demand. This is a practical blueprint for brands that need both reach and credibility, not just raw entry volume.\u003C\u002Fp>\n\n\u003Ch2>Key Takeaways\u003C\u002Fh2>\n\u003Col>\n  \u003Cli>\u003Cstrong>Weight your highest-value action\u003C\u002Fstrong> like LiberNovo did by assigning 200 points to a website visit to prioritize owned traffic and retargeting potential.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Use comments as a distribution lever\u003C\u002Fstrong> by offering 100 points for Instagram and Facebook comments to create algorithmic lift and visible social proof.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Keep low-friction actions accessible\u003C\u002Fstrong> with 50-point follows\u002Flikes so nearly every entrant can complete at least one bonus task, improving participation depth.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Design a multi-touch ladder\u003C\u002Fstrong> (follow → like → comment → site visit) to move users from awareness to consideration within a single viral contest campaign.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Audit for missing referral compounding\u003C\u002Fstrong>; since LiberNovo has no Two-Way Referral Rewards enabled, adding a true referral marketing loop could materially increase scale without relying only on algorithms.\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>Exploit the campaign calendar\u003C\u002Fstrong> by planning mid-flight promotional bursts and a deadline countdown—LiberNovo’s 52-day window is ideal for staged pushes.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\u003Ch2>Why This Strategy Works\u003C\u002Fh2>\n\u003Cp>This campaign works because it exchanges a tangible, high-value reward (a free LiberNovo Omni—two winners) for actions that feel small to the participant but are valuable to the brand. That’s reciprocity: “do a quick action, increase your chances.” By making the actions explicit and point-based, LiberNovo reduces ambiguity and increases completion rates—participants always know what to do next to improve odds.\u003C\u002Fp>\n\u003Cp>Social proof is baked into the mechanics. The 100-point comment incentives on Instagram and Facebook encourage visible participation that signals popularity to new viewers. When prospects see active comment threads, they infer legitimacy and demand—especially important for a product-led campaign where the prize is the product and credibility directly influences purchase intent.\u003C\u002Fp>\n\u003Cp>Finally, scarcity and FOMO are reinforced through the limited-time framing and the finite number of prizes (1 of 2). The deadline (6\u002F5\u002F2026) creates a natural urgency arc, while the “no purchase necessary” promise removes friction at the decision point. Together, these elements create a tight, measurable contest marketing strategy that can be scaled further by layering in a referral program strategy when LiberNovo is ready to compound growth beyond platform-native reach.\u003C\u002Fp>",["Date","2026-05-21T15:52:10.561Z"],"case-study-libernovo-omni-campaign-win-1-of-2-free",{"id":7,"name":85,"subdomain":86,"domain":87,"avatarUrl":58},"Libernovo AU","libernovo","omni.libernovo.com.au",120,[90,102,112,118,128],{"id":91,"contestId":5,"action":92,"icon":93,"iconColor":58,"description":94,"socialMedia":95,"points":96,"commissionAmount":58,"confirmationType":97,"uploadMediaType":98,"verificationDirections":99,"confirmationQuestion":58,"destinationUrl":100,"appStoreUrl":58,"playStoreUrl":58,"apiVerificationUrl":58,"presetOrCustom":101,"order":49,"isRepeatableDaily":35,"requiresManualReview":37,"hasApiVerificationSecret":37,"verificationPhrase":58},"cmnqqsqrc00mwd3zkwbv5a5iw","Go and Visit our website！","fas external-link-alt","Visit our website and explore our content","Website",200,"upload","all","Upload a screenshot showing you visited the page","https:\u002F\u002Fwww.libernovo.com.au\u002F","custom",{"id":103,"contestId":5,"action":104,"icon":105,"iconColor":58,"description":106,"socialMedia":107,"points":62,"commissionAmount":58,"confirmationType":97,"uploadMediaType":98,"verificationDirections":108,"confirmationQuestion":109,"destinationUrl":110,"appStoreUrl":58,"playStoreUrl":58,"apiVerificationUrl":58,"presetOrCustom":111,"order":25,"isRepeatableDaily":37,"requiresManualReview":37,"hasApiVerificationSecret":37,"verificationPhrase":58},"cmnqr777200pad3zkaog3a8d0","Follow @libernovoau on Instagram","fa faInstagram","\u003Cp>Follow @libernovoau on Instagram\u003C\u002Fp>","Instagram","\u003Cp>Upload a screenshot of the profile you followed\u003C\u002Fp>","What is your Instagram username?","https:\u002F\u002Fwww.instagram.com\u002Flibernovoau\u002F","preset",{"id":113,"contestId":5,"action":114,"icon":105,"iconColor":58,"description":115,"socialMedia":107,"points":61,"commissionAmount":58,"confirmationType":97,"uploadMediaType":98,"verificationDirections":116,"confirmationQuestion":109,"destinationUrl":110,"appStoreUrl":58,"playStoreUrl":58,"apiVerificationUrl":58,"presetOrCustom":111,"order":117,"isRepeatableDaily":35,"requiresManualReview":37,"hasApiVerificationSecret":37,"verificationPhrase":58},"cmnqr9k4t00psd3zkyh91yxon","Comment on a post on Instagram","\u003Cp>Comment on a post on Instagram that shows why you love our brand!\u003C\u002Fp>","\u003Cp>Upload a screenshot of the comment you made\u003C\u002Fp>",2,{"id":119,"contestId":5,"action":120,"icon":121,"iconColor":58,"description":122,"socialMedia":123,"points":62,"commissionAmount":58,"confirmationType":97,"uploadMediaType":98,"verificationDirections":124,"confirmationQuestion":125,"destinationUrl":126,"appStoreUrl":58,"playStoreUrl":58,"apiVerificationUrl":58,"presetOrCustom":111,"order":127,"isRepeatableDaily":37,"requiresManualReview":37,"hasApiVerificationSecret":37,"verificationPhrase":58},"cmnqrh9vy00qwd3zk3s1amv2e","Like Libernovo Au on Facebook","fa faFacebook","\u003Cp>Like Libernovo Au on Facebook\u003C\u002Fp>","Facebook","\u003Cp>Upload a screenshot showing you follow the page\u003C\u002Fp>","What is your Facebook username?","https:\u002F\u002Fwww.facebook.com\u002Fprofile.php?id=61573291263023",3,{"id":129,"contestId":5,"action":130,"icon":121,"iconColor":58,"description":131,"socialMedia":123,"points":61,"commissionAmount":58,"confirmationType":97,"uploadMediaType":98,"verificationDirections":116,"confirmationQuestion":125,"destinationUrl":126,"appStoreUrl":58,"playStoreUrl":58,"apiVerificationUrl":58,"presetOrCustom":111,"order":132,"isRepeatableDaily":35,"requiresManualReview":37,"hasApiVerificationSecret":37,"verificationPhrase":58},"cmnqrkuek00r3d3zkpdgcokbl","Comment on a post on Facebook","\u003Cp>Comment on a post on Facebook\u003C\u002Fp>",4,[134,149,161],{"slug":135,"href":136,"title":137,"brand":138,"industry":139,"image":140,"logo":141,"mechanism":142,"status":143,"outcomes":144,"entrants":148},"case-study-signupgenius-teacher-appreciation-giveaway","\u002Fgiveaway-ideas\u002Fcase-study-signupgenius-teacher-appreciation-giveaway","$2,500 Teacher Appreciation Giveaway","SignUpGenius","Software \u002F SaaS","\u002Fimages\u002Fgiveaway-ideas\u002Fsignupgenius.jpg","\u002Fimages\u002Fgiveaway-ideas\u002Fsignupgenius-logo.png","Nomination-style entry: entrants name a teacher rather than entering for themselves","verified",[145],{"label":146,"value":147},"Total entries","140K+",140133,{"slug":150,"href":151,"title":152,"brand":153,"industry":154,"image":155,"logo":24,"mechanism":156,"status":143,"outcomes":157,"entrants":160},"case-study-blacktail-studio-biggest-giveaway-ever","\u002Fgiveaway-ideas\u002Fcase-study-blacktail-studio-biggest-giveaway-ever","My Biggest Giveaway Ever","Blacktail Studio","Creators \u002F YouTube","\u002Fimages\u002Fgiveaway-ideas\u002Fblacktail-studio-prize.jpg","The grand prize is the exact table built in the channel's newest video",[158],{"label":146,"value":159},"100K+",107689,{"slug":162,"href":163,"title":164,"brand":165,"industry":166,"image":167,"logo":167,"mechanism":168,"status":143,"outcomes":169,"entrants":172},"case-study-44-farms-freezer-full-of-beef-campaign","\u002Fgiveaway-ideas\u002Fcase-study-44-farms-freezer-full-of-beef-campaign","The Ultimate 4th of July Giveaway","44 Farms","Food & Beverage \u002F DTC","https:\u002F\u002Fvyper-3.b-cdn.net\u002Fproduction\u002Fimages\u002F8ebcc732-08d0-4bd5-b8b9-d2648ff1ad9e.png","Single low-friction email entry framed as “takes a minute”",[170],{"label":146,"value":171},"34K+",34812]