Brand Giveaway Checklist

Free Brand Giveaway Checklist

BlitzRocket's Brand Giveaway Checklist is a free interactive tool that walks you through every step of planning, launching, and wrapping up a giveaway. Select your platforms, goal, budget, and timeline, and the checklist personalizes pre-launch, launch, during, and post-giveaway steps — including what to prepare, what to promote, and how to follow up with entrants.

Personalize your checklist

Select your platforms, goals, budget, and timeline.

Free to use. Progress saves to your browser. Unlock PDF + reminder emails with email signup.

Skip 80% of this checklist

BlitzRocket automates entry tracking, winner selection, fraud detection, and follow-up emails. You just pick the prize and launch.

Run a Giveaway on BlitzRocket

How to use this checklist

The checklist is personalized based on your selections. Pre-launch items are things you need prepared before the giveaway goes live; launch items run on day one; during-the-campaign items are what you do each day the campaign is running; and post-giveaway items cover winner selection, delivery, and the critical follow-up with new subscribers.

Your progress is saved in your browser automatically, so you can return any time. Share a link with your team to collaborate — the link encodes your platforms, goals, budget, and timeline so everyone sees the same checklist.

Common Questions about running a giveaway

How long should a giveaway last?

Most social media giveaways run between 7 and 14 days. Shorter than 3 days leaves reach on the table, and longer than 3 weeks causes engagement to fall off as the audience forgets about it. Product launches or major promotions can justify a 2 to 4 week window, especially when paid promotion is in the mix.

What is the best day to launch a giveaway?

Tuesday and Wednesday mornings tend to produce the highest entry volume on Instagram, Facebook, and LinkedIn, while TikTok and YouTube trend toward Thursday and Sunday evenings. The best day is ultimately whenever your audience is most active, so check your existing engagement analytics before committing.

How do I promote my giveaway for free?

Cross-post across every platform you already have, ask partners or complementary brands to share the post in exchange for co-branding, email your existing list, add the announcement to your website header and email signature, and encourage entrants to tag friends as part of the entry mechanic. Organic reach stacks quickly when every channel plays together.

What are the most common giveaway mistakes?

Picking the wrong prize, skipping official rules, making entry too complicated, failing to promote the giveaway outside of the original post, not preparing a winner-announcement plan, and neglecting the follow-up email to new subscribers. The checklist is structured to eliminate these one by one.

Launch your giveaway without missing a step

Pick your platforms, set your goal and budget, and get a tailored checklist covering every pre-launch, launch, during, and post-giveaway item.