Giveaway Ideas

See how they got 5K+ confirmed entrants

Science for Sport · Sports Science / Coach Education

Ultimate Sports Science Giveaway: Over $12,400 in Elite Performance Prizes

5K+confirmed entrants

Sign up and confirm your email for 50 points, then climb a leaderboard through 17 bonus tasks worth 50 to 400 points each

Industry: Sports Science / Coach Education
Goal: Email list growth among coaches and sports scientists
Duration: November 16 – 25, 2020 (~10 days)

Prize: Over $12,400 in prizes, led by $7,000 force plates

See how they got 5K+ confirmed entrants

Fraté Maté · Food & Beverage / DTC

Fraté Maté Grand Giveaway: Over €2,500 in Prizes

5K+confirmed entrants

Entry took an email address, and confirming it was worth 9 points

Industry: Food & Beverage / DTC
Goal: Social follower growth across four platforms
Duration: October 6 – 31, 2021 (~3.5 weeks)

Prize: 25 prizes worth €2,500+, led by an HD smart TV

Rise Gardens · Home & Garden / DTC

Green Spaces Make Happy Places: The Rise x The Sill Sweepstakes

Entry took an email address, with no confirmation step

Industry: Home & Garden / DTC
Goal: Email list growth through a brand partnership
Duration: March 21 – 29, 2023 (9 days)

Prize: $1,309 Rise Garden and The Sill bundle

OneAdventure · Outdoors / Competitions

$1,000 Cash Gift Card Giveaway

A four-month entry window, May 1 to August 31, 2020, with the result sent by email on September 1

Industry: Outdoors / Competitions
Goal: Email list growth
Duration: May 1 – August 31, 2020 (~4 months)

Prize: $1,000 Cash Gift Card, one winner

Completed example

Playboy Shop · Fashion / E-commerce

New Year Giveaway: Put Your Next Haul on the Bunny's Tab

A purchase earns 1,000 pts, far above tag-3-friends (100 pts) and follows on Instagram, TikTok, and Facebook

Industry: Fashion / E-commerce
Goal: Purchases + social growth
Duration: Jan 12 – Jan 27, 2026 (~2 weeks)

Prize: $500 e-gift card redeemable at shop.playboy.com

Completed example

Cobra · Automotive Electronics

Win the Cobra Spring Adventure Gear Bundle

Video upload worth 800 pts and Instagram photo posts worth 400 pts, backed by Facebook shares, group joins, and tag-3-friends actions

Industry: Automotive Electronics
Goal: UGC + social growth
Duration: Mar 9 – Apr 9, 2026 (~4.5 weeks)

Prize: TrailBlazer 450 two-way radios, RAD 700i radar detector, SC 120 dash cam, and Cobra swag

DMoose · Fitness / DTC

New Year New You: The Ultimate Fitness Giveaway Bundle

Entry took an email address with no confirmation step, then bonus actions added extra entries

Industry: Fitness / DTC
Goal: Social follower growth during resolution season
Duration: December 4, 2020 – January 5, 2021 (~4.5 weeks)

Prize: $1,000 of DMoose gear, plus $500 and $100 runner-ups

See how they got 3K+ confirmed entrants

JUICD Energy · Food & Beverage / Pre-Launch DTC

Win a PlayStation 5: The JUICD Energy Pre-Launch Giveaway

3K+confirmed entrants

A PS5 Digital Edition as the headline prize, run in the weeks before JUICD Energy's first product launch

Industry: Food & Beverage / Pre-Launch DTC
Goal: Product launch waitlist for a new energy brand
Duration: March 17 – May 5, 2021 (~7 weeks)

Prize: PS5 Digital Edition + launch discount for all

See how they got 3K+ confirmed entrants

Divine Chocolate · CPG / Food

Win a Luxurious London Stay + A Year of Divine Chocolate

3K+confirmed entrants

Experiential “money-can’t-buy” hero prize (travel + product)

Industry: CPG / Food
Goal: Aspirational brand reach + email capture
Duration: ~3 weeks

Prize: London hotel stay + a year of chocolate

See how they got 2K+ confirmed entrants

Eleven10Leather and Designs · Fashion / Accessories

Eleven10 Leather March Giveaway

2K+confirmed entrants

Entering unlocked a 20% coupon straight away, and a 0-point shop task carried the code MARCHCONTEST to the store.

Industry: Fashion / Accessories
Goal: Social follower growth across four platforms
Duration: March 4 – 31, 2021 (~4 weeks)

Prize: $500+ spring prize bundle plus a 20% coupon

See how they got 1K+ confirmed entrants

Disco Sauce · Food & Beverage / Hot Sauce

The Disco Deck Giveaway

1K+confirmed entrants

A custom Disco Sauce snowboard as the headline prize, with hoodie and sauce packs for second and third place

Industry: Food & Beverage / Hot Sauce
Goal: Social follower growth on Instagram
Duration: February 8 – 22, 2021 (~2 weeks)

Prize: Custom snowboard + hoodie + 3 bottles of sauce